37 episodes
Brand Enabled: The Human Stories Behind Branding Gabriel Cohen
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- Business
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4.0 • 4 Ratings
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In today’s fast-paced world, keeping up our businesses in an ever-changing environment can be troublesome, even for elite brand leaders.
Welcome to Brand Enabled! This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face on a day-to-day basis. Each episode delves into a specific brand challenge, and how the problem was solved. Our goal is to provide insight, remind you that you are not alone in the challenges you face, and help you move to action on your own brand questions.
Companies should not approach brand problems from a singular lens. Understanding the nuance and complexity of how brand can best work for you and your business is what we do. At Monigle, we partner with clients to provide human brands that move people to action. We know that by understanding best practices and learning from the experiences of others, branding challenges become more manageable.
Listen in as we talk to industry leaders who know what it is like to implement brand strategy and solutions at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about brand roadblocks they have encountered in their careers. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.
Hosting the podcast is Gabriel Cohen. An experienced marketing executive who has successfully promoted brands in a variety of sectors and regions, he currently serves as CMO at Monigle - a leading Brand Experience agency in the U.S. With experience in the United Kingdom, the United States, Canada, and Brazil, he has a strong understanding of international markets and the ability to navigate complex business environments. Because of his unique combination of analytical and creative skills, he is able to create cutting-edge approaches to marketing analytics that effectively address difficult business challenges. His superior management abilities and knack for creating profitable brands, new service offerings, and kicking off expansion projects have made him a highly sought-after marketing expert. Gabriel has been at the helm of organizational change and constructing successful brands for over a decade.
The guests on the podcast are seasoned CMOs and other brand leaders who have firsthand experience overcoming brand challenges. They contribute a wealth of knowledge and insight through the sharing of their own experiences and strategies for success. It provides a forum in which they can share their knowledge and assist others in making sense of the sometimes baffling field of branding. Key discussion points on the show will include going deep into topics such as the role of brand in driving business transformation, brand positioning, brand architecture, the role of design, the challenges of measurement and the relationship between brand, culture and experience. Each episode runs for 30-45 minutes of power-packed conversations with actionable takeaways that you won’t be able to find in any text book.
If you're searching for a way to elevate your brand knowledge from peers who have overcome similar brand challenges that you and your business face, look no further than Brand Enabled: The Human Stories Behind Branding!
Visit https://www.monigle.com/brand-enabled-podcast/ to listen to all the episodes and join the conversation.
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Season 2 - The Power To Pivot: Measuring Brand Success And Rebranding With Engelina Jaspers
At some point, businesses have to make a pivot, be that through mergers and acquisitions or rebranding. Crucial to this is the ability of a branding professional to get the people aligned and march in the same direction. Engelina Jaspers found this to be true. With a 30-year experience as a corporate executive leading company-wide transformation, Engelina has seen what it takes to make pivots successful. In this episode, she joins Greg Silverman to share with us the wisdom she earned from an incredible background in the world of marketing and brand. From working with Kodak to being at the scene during the major merger of HP and Compaq, Engelina recounts the lessons she learned. She then gives an inside view of the rebranding of Flextronics to Flex, sharing the role she played, the challenges in the process, and the factors that contributed to their success. Tune in now to gain valuable insights from Engelina's wealth of experience as she unveils the essential elements that drive successful business pivots.
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Season 2 - Merging "Lazy" And Strategic Marketing: Creating Alignment And Leveraging Insights with Scott Bynoe
Merge 'lazy' with strategic marketing brilliance – simplicity is the key to unlocking financial success. For today’s episode, Scott Bynoe reveals the art of aligning your efforts and leveraging insights for a marketing revolution. As the Vice President of Marketing at Crawford & Company, Scott shares how marketing works in the financial sector. He introduces the concept of "lazy marketing" and explains how simplicity and focus can be game-changers in reaching your audience. He also explores the significance of storytelling, not just externally but internally as well. Scott reveals the brand maturation at Crawford & Company and shares the vision for the brand and the role of culture to create a fascinating narrative in financial services. Tune in now!
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Season 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom Butta
Creating a successful brand requires vision, boldness, and a belief system that transforms challenges into opportunities. In this episode, Tom Butta talks about the importance of creating a strong brand vision, ambitious goal, and firm belief system. He shares the challenges he faced in managing the internal dynamics of crafting a compelling brand direction. He also talks about overcoming internal obstacles, getting support from important people, and balancing consensus with taking bold steps towards success. Learn about the language of branding, how words matter, and the reality of “work-life” balance. Tune in now!
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Season 2 - Building A Thought Leadership Platform Through Storytelling With Indeed's Aidan McLaughlin
In order to hire the best people for your team, you must not only rely on their resume or credentials. To get a broader and deeper understanding of the person you are hiring, focusing on storytelling is the best way to go. In this episode, Gabriel Cohen sits down with Indeed’s Aidan McLaughlin to discuss how to break barriers to work through invigorating, inspiring, and motivational stories. He explains the importance of story discipline and the biggest benefits of accrediting storytellers. Aidan also shares about his storytelling training within Indeed and a film investment program that gives voice and opportunity to filmmakers from minority groups.
Love the show? Subscribe, rate, review, and share! https://www.monigle.com/ -
Season 2 - Being The Challenger: Agility And Risk-Taking With Patrick Reynolds
When you’re a challenger brand that’s trying to get unfair market share, you need to things to succeed – a healthy amount of risk-taking and the agility to take advantage of the big guy’s missteps. Patrick Reynolds has a knack for developing these qualities in challenger brands in his career as a marketer. Patrick is the CMO of the customer data platform BlueConic. Prior to this role, he spent two years in an executive position for Mastercard. Patrick loves the challenge of unleashing the potential of challenger brands through ingenious marketing, branding, and positioning strategies. Tune in and learn how he puts his concepts into practice and how that has translated into business success!
Love the show? Subscribe, rate, review, and share! https://www.monigle.com/ -
Season 2 - Executing A Global Brand Transformation With Francois-Xavier Reodo
Looking at services companies today, one would notice that almost every leading name has gone through a major brand transformation. Although ridden with tension, panic, and a long list of challenges, it is one of the biggest steps to get through in order to get to the next level. Gabriel Cohen sits down with Capgemini's Francois-Xavier Reodo, who shares how they navigated through their own brand transformation and brought their name on a global scale. He explains how they handled their team’s initial negative reactions, the major revamp of their brand identity, the struggles of the acquisition process, and working with different cultures. Francois-Xavier also talks about the importance of doing brand surveys, what baseline metrics they considered for their total rebrand, and the undeniable positive impact of putting customers first.
Love the show? Subscribe, rate, review, and share! https://www.monigle.com/
Customer Reviews
Great branding info!
Love this podcast and all the information you share! Helpful for marketers and those wondering how to market their company and self