10 episodes

American Litho

Brand Energy Brand Energy

    • Business

American Litho

    Perspectives on the USPS rate rollback

    Perspectives on the USPS rate rollback

    Unless Congress or the courts intervene, a postal rate surcharge in place since January 2014 will be rolled back on Sunday, April 10, giving us the first rate decline in nearly a century. Sounds like great news for direct marketers, right? And in many ways it is. But what about the Postal Service’s claim that... [Read More]

    • 4 min
    Boot camp for brand builders

    Boot camp for brand builders

    Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you... [Read More]

    • 3 min
    How hard are ALL your marketing dollars working?

    How hard are ALL your marketing dollars working?

    Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new Marketing Impact Calculator, or MIC, is designed to help any business with $1 million or more... [Read More]

    • 4 min
    Adopting a 3D customer acquisition strategy

    Adopting a 3D customer acquisition strategy

    Do some elements of your brand-building plan belong in a museum? Probably not. But just think: marketers who are still relying heavily on conventional direct mail are following a strategy that showed up before the Civil War. Product coupons? First seen in 1886. TV spots? Prompting us to change channels for 74 years now. Even... [Read More]

    • 3 min
    Leveraging the Best Ideas from the National Postal Forum

    Leveraging the Best Ideas from the National Postal Forum

    We came home from last month’s National Postal Forum in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take advantage of the best opportunities. When he wasn’t immersed in courses leading to... [Read More]

    • 3 min
    Multichannel marketing: when you gotta have more cowbell

    Multichannel marketing: when you gotta have more cowbell

    I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having appeared in 100+ films and TV shows. He’s one of only 2... [Read More]

    • 3 min

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