25 episodes
Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth. Peter Rodriguez MBA Chartered Marketer
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- Business
BrandTips™ It is a show about growing your business.
About helping you become a smarter marketer.
About helping you build the brand management skill so you can get exceptional results.
BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez.
Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy.
Brand Igniter® Inc. works with clients in Canada and across 4 continents.
The content is based on Peter's opinion and insight as an expert marketer.
He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally.
He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.
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To evaluate advertising as a client, watch as a consumer.
Peter Rodriguez discusses how to watch ads as a consumer so you can evaluate them as a client.
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So you have a boring ad. Should you change it? When?
Peter Rodriguez talks about how innovation without strategy can harm business growth. He talks about predisposition, a key criteria to decide if an ad should be replaced or not.
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How deeply do you know your consumer? This can be your competitive edge.
Peter Rodriguez talks about how to deepen your knowledge about your consumer and make it a source of competitive advantage.
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Is your brand traded down in favour of generic products? The cause is not inflation.
If your brand is traded down in favour of generic products, don't blame inflation. Define the real problem to solve and you may find hidden growth opportunities.
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3 Key Skills to Grow a Business Profitably
Peter Rodriguez discusses the three key skills that every business person needs to master in order to grow a business profitably.
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How to think about brand investment in adverse economic times
Peter Rodriguez talks about the long-term impact of brand investment in difficult economic times.