There is much more to a brand than just a series of commercials and digital banner ads. A brand is about the connections between a company and its customers. In this podcast, we’ll look at the moment of truth for brands – the customer conversation. We journey inside the minds of the brand architects to learn how companies are rethinking human-to-human interactions and mobilizing their employees to make sure the brand promise matches the brand experience.
Protecting Brand Reputation with Travelzoo’s Lisa Oswald
The final episode of our inaugural season features guest Lisa P. Oswald of Travelzoo. Lisa is the Senior Vice President of Global Customer Service, in support of Travelzoo’s members and clients worldwide. She is a customer strategy and operations executive responsible for leading Travelzoo’s customer service efforts and nurturing a company-wide commitment to customer satisfaction and quality. Lisa promotes a high-performance culture by harnessing the power of her people to push the brand forward.
How He Built a Brand from the Garage Up with Luke Peters of NewAir
On this installment of the Brand InnerActions Podcast, Jon sits down with Luke Peters, Founder and CEO of NewAir, a compact appliances brand in North America. NewAir has humble beginnings running a side hustle out of his garage over 15 years ago to building a multi-million dollar brand with over 50 employees.
Make Your Brand Fun for Your Internal Teams with Chris Wallace
Jon sits back down with our President, Chris Wallace, to see what's changed since their last conversation. They discuss why a gap still exists between marketing strategy and frontline teams. It is in large part due to the high expectations of customers across all industries that organizations are just not able to keep up. This trend is forcing companies to adapt and presents a big opportunity for how they engage their internal teams. Jon and Chris also do a status check on the state of the podcast.
IKEA: LGBTQ Diversity & Inclusion with Rafael Fantauzzi
In episode 5 Jon sits down with Rafael Fantauzzi to discuss the important work he and his company, IKEA, are doing around equality, diversity and inclusion. We discuss their limited edition rainbow shopping bag that celebrates LGBT Pride month with all proceeds benefitting the Human Rights Campaign Foundation. Rafael is a true change agent, who believes the most important step in creating positive change must start internally, with your most critical audience - the people that represent your brand.
FocusVision: Why Brand Message Dilution Hurts in the Experience Economy
In episode 4 Jon sits down with a true scholar of innovation, Zoe Dowling, Ph.D. An eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and countries. Zoe recently co-authored the research study, Have Your Story Straight? Why Brand Dilution Hurts in the Experience Economy, with our President, Chris Wallace. She will share the findings of the study as well as insights on what the impact means for companies.
The Importance of Getting Your Marketing Message from the C-Suite to the Frontlines with Liz Vanzura
In episode 3, Jon sits down with Liz Vanzura. Liz is a passionate & award-winning leader in hospitality and lifestyle marketing and has served in both client-side as well as agency-side C-suite marketing roles. Currently Liz is developing a new concept for a leading Burmese restaurant chain and catering operation, Rangoon Ruby Restaurants. Liz helps us navigate the challenge of getting your marketing messages from the leadership level down to the frontlines.
Interesting and informative!
Loved the episode with the guest from Ikea. Super interesting and informative!
Not your average marketing message
Love the unique angle of thinking about marketing within my company and how important that’s becoming. Can’t wait for new guests!