How do you build a strong and lasting brand?
It’s the question every marketer asks themselves at some point. And it’s the question we set out to try to answer with Brand Land.
Each week, we hear firsthand accounts from leading marketers and creatives who share their experiences and insights to, in turn, help you build a stronger brand.
Each episode features an interview with a bonafide brand builder, where we discuss and dissect topics such as brand management, customer experience, design credibility, virality, content creation, marketing and sales alignment and in-house brand development.
Reaching the unreachable with targeted marketing w/ Colin Jeffries
Marketing is all about using the right tools to reach your ideal customer. But when your ideal customer is transient, unemployed and has no transportation — what tools do you use then?
This week Garrett and David sat down with Colin Jeffries, fellow podcaster at Take5 and Director of Marketing & Communications at addiction recovery center BrightView.
How to build a strong brand with PR w/ Ashley Murphy (Brennan)
Marketing and PR are like fraternal twins that often get mistaken for identical twins. They’re markedly different in approach, but that doesn’t mean they can’t work together — in fact, they’re more powerful when they do.
This week I sat down with Ashley Murphy (Brennan) to talk about her role in PR as Senior Vice President of Communications at Brown Harris Stevens and how she works with her company’s marketing department to communicate important messages about their brand.
Take control of your stories, take control of your brand w/ Gabrielle Dolan
Marketing professionals know that storytelling is a powerful marketing tool, but how do you discover your brand’s most impactful stories, and how do you tell them?
Gabrielle Dolan is the founder of Jargon Free Fridays and the author of six books about storytelling in business. This week we sat down to talk about her most recent book, “Magnetic Stories,” which focuses on “how to connect customers and engage employees with brand storytelling.”
Empowering employees or policing them? How to build brand at scale w/ Tali Thomason
Every marketing professional dreams of being part of a company where everyone not only understands the purpose of marketing but also uses on-brand marketing tools appropriately and effectively with little to no assistance.
When Tali Thomason was faced with a bigger workload than her small marketing team could handle at the University of Denver’s School of Engineering and Computer Science, she realized that, she could empower faculty and staff — and even students — to join forces with her.
When CX becomes obsession w/Pam Piligian
Knowing your customer is standard marketing practice, but becoming obsessed with them can elevate your customer service to a whole new level.
In this week’s episode of Brand Land, Pam Piligian, SVP of Marketing and Communications at Navy Federal Credit Union, shared real-life examples of how her company’s values-driven customer obsession strategy has helped grow NFCU into the largest credit union in the world.
Why brand valuation matters with Ron Zwerin
“Brand valuation” may seem like a vague, subjective concept, but as I learned after speaking with Ron Zwerin, Executive Vice President of Marketing, Communications & Brand at the National MS Society, it’s anything but.
In fact, a brand’s valuation is a specific dollar amount — a mathematically quantifiable and calculated figure — and it’s one every marketer should know when it comes to their brand.
Garrett is a solid interview host
Enjoyed being on and listening to the other episodes. Great podcast for marketers and students of marketing. Thanks for bringing me along.
Really nice to get an authentic window into the minds of people who build incredible brands. Looking forward to more 👍👍
Powerful Insights for Every Business
This is a powerful podcast for anyone navigating business and relevance in today’s business climate. Excellent and vital.