Brand Lover with Rachel Reiter Rachel Reiter

I’m not calling you lazy. Not really. But let’s be honest. All any business owner wants is to have as much impact as possible with as little effort as possible. It’s part of our human psyche. And if you’re new to business, you’re likely completely swamped with all of the things that go into starting a brand from the ground up.

It costs money. It costs time. It even sometimes costs sleep, relationships and fun… for the greater good, of course.

And if you’re feeling that way right now, I want to give you a red hot tip if you’re starting to delve into marketing your brand.

You need a a solid foundation for you brand to market effectively.

I was on the phone with a potential client the other day and I explained it like this. Your brand is the message. Your marketing is the vehicle transporting that message to your ideal customers. First you have to know what the message is, second, you need to know who you’re sending the message to and where it’s going, and finally, you need to know the most efficient route for the vehicle to deliver the message safely. Make sense?

Let’s be real. SO many business owners find themselves overwhelmed by the thought of branding, assuming it requires endless hours of strategising and designing. And it can. But to begin with, it doesn't necessarily have to be that way if you don’t have the know-how or budget to dedicate to it. So what I want to do for you today is outline the most simple but effective, must-have aspects of the brand building process for lazy business owners (as in, time-poor and overwhelmed business owners!) to create a powerful brand presence with minimal effort.

Click here to listen on: YouTube

Tori Kopke is a Rural Business Coach combining proven strategies with a twist of innovation. She loves to help business owners find realistic and achievable growth solutions - especially businesses in the Aussie bush. Good old fashioned country values are a huge foundation for her business (she had me at “old fashioned”).

I came across Tori recently on Threads, showcasing a little-known Instagram strategy called an Instasite (“Instagram website”). She instantly sparked my curiosity, and in my own research I’ve also seen it called the Permagrid (“permanent grid”), but whatever you call it, it’s sweeping small business owners on Instagram by storm.

Tired of the never ending, ho-hum monotony and pressure to incessantly post on Instagram? Me too. Which is why Tori’s revolutionary Instagram strategy caught my eye, and I knew I had to share it with you immediately!

So without further ado… listen to this insightful episode if you’re just about ready to throw your phone out the window (or at least delete your social apps) and want to learn how to fight the algorithm with a strategy that not only creates space and freedom – but actually works!

Find Tori Kopke on Instagram or head straight to her website.

 Click here to listen on: YouTube

Hannah Willsmore is a Registered/Endorsed Midwife, IBCLC and award-winning childbirth educator. She is also the Founder of Held Midwifery - a private midwifery practice here in Adelaide, South Australia. Recently, Hannah and I worked together to bring her DIY brand into the future vision she has for her business, stemming from Hannah’s decision to shift from a personal brand to a business brand.

During this episode we discuss:


Why Hannah decided to leave the hospital system and offer private midwifery services
How she has grown her business with calculated risk, organically over time
The catalyst “wake up call” she experienced to instigate the rebrand process
They key qualities/deliverables she was seeking in a brand designer
The strategies and process Hannah used to execute and rollout her new brand assets
Her sage advice for business owners who feel they need to rebrand but aren’t sure how to approach it

Find Hannah and Held Midwifery on Instagram or head straight to her website.

 Click here to listen on: YouTube

This is the age old question for service based business owners. The answer can feel a little foggy, and is highly dependent on your own business goals. There is no clear cut solution.

So today I’m sharing the pros and cons of sharing your prices on your website, my experience after trying both options and ultimately, the main consideration you should be focusing on when making your final decision.

Click here to listen on: YouTube

REMINDER: Sign up for my free masterclass happening this Friday 3 May! 👉🏻 www.rachelreiter.com/designsecrets 

With more and more business owners “wearing all the hats” in their businesses, including that of graphic designer… it’s important that you understand that designing for screen graphics (like website design, social media and email) verses designing for print require entirely different approaches to achieve a high quality result. There are different rules. Nuances that could make or break the end product. And tricks of the trade that will help your brand be more memorable. Wink wink.

So in today’s episode first of all I want to help you understand why designing for print versus on-screen graphics is so vastly different. And three tips for each to ensure you’re getting the attention you deserve from your marketing graphics and more bang for your buck, especially if you’re investing in printing!

Don’t forget to sign up for Design Secrets! 👉🏻 www.rachelreiter.com/designsecrets 

Click here to listen on: YouTube

Most business owners think they have pinned down their target audience and what they want to be known for. But I guarantee even you can narrow down even further. The online market is at the point now where it is SO competitive, that your message has to be as clear as a pinpoint in order for your ideal customers to take notice. In order to avoid a vague, generalist, vanilla brand, you have no choice in this day and age but to narrow down.

It’s all about focus. The more you narrow down your brand, the easier it'll be to speak about your offers, attract the right people, and grow your brand faster.

By keeping focused on one narrow lane, you’ll be able to simultaneously eliminate distractions and strengthen your brand reputation because it will be easier for your audience to understand what your focus is and how you help them specifically.

It's like the compound effect – small changes now can lead to big results in your future.

 Foundations - Know who you’re for and why you exist

Niche – Be known for one thing

Design – Recognition and memorability

When it comes to your brand, less is definitely more! Listen now!

📣 FREE ONLINE TRAINING: DESIGN SECRETS! Insider tricks of the trade to design wow-worthy marketing collateral... even if you don't have a creative bone in your body.

Friday 3 May //  10-11ACST

This session is 100% free to you,  sponsored by The Branding Hub so head to www.rachelreiter.com/designsecrets to save your seat!

Click here to listen on: YouTube