34 episodes

Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission.

Brand Lover with Rachel Reiter Rachel Reiter

    • Business

Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission.

    Ep 34. Using Brand Strategy to Skyrocket your Business with Stephen Houraghan

    Ep 34. Using Brand Strategy to Skyrocket your Business with Stephen Houraghan

    EP. 34 BRAND LOVER PODCAST

    Using Brand Strategy to Skyrocket your Business with Stephen Houraghan

    Stephen Houraghan is a freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast.

    He is also the owner of Iconic Fox Agency, providing brand strategy and creative services for global clients using his proprietary brand-building systems. Today he shares these systems, knowledge, and experience in business, branding and marketing to tens of thousands of students through his programs, YouTube channel and podcast.

    During this episode, Stephen and I explore:


    How Stephen discovered the enlightening world of brand strategy, and what made him pursue it as a career change
    His incredibly clarifying explanation of brand strategy, and how it helps businesses propel their business forward, save time and countless dollars on wasted marketing efforts
    The exact point at which a business should invest in brand strategy
    Allocation of start-up capital for brand strategy; how much and more importantly, when it should be done
    Stephen’s recommendations for startups and side-hustles to start building their brand on the right foot, to ensure a trajectory of success
    What to do if you find yourself with a relatively successful business, ready to scale, but your visual brand is not reflective of where your brand is heading

    Find Stephen Houraghan on Instagram, YouTube, listen to his podcast or head straight to brandmasteracademy.com

    Click here to join The Official Brand Lover Community

    P.S Click here to watch on YouTube

    • 33 min
    Ep 33. The Secret to Brand Loyalty

    Ep 33. The Secret to Brand Loyalty

    EP. 33 BRAND LOVER PODCAST

    The Secret to Brand Loyalty

    The ultimate goal for any brand (no matter how big or small) is to cultivate a tribe of brand advocates. These are your most loyal purchasers who sing your praise and shout your brand name from the rooftops with no hesitation or inhibitions; who line up from the wee hours of the morning to be the first to grab your product releases and aren’t shy about telling the world about it.

    This may seem an intimidating feat, but the process is actually quite simple once you understand the steps to get you there.

    The secret to cultivating loyalty in your brand in this digital age is to fast track your customers to a point of trust. This looks different for every brand, depending on your offerings, your customers’ unique circumstances, wants, need and perceived risk.

    Let’s explore the recipe to fast track brand loyalty. It’s possible for you!

    REMINDER: My 5-Day Brand Revival challenge starts Tuesday 17 May! Cultivate brand loyalty in your audience, in just five days. Reconnect with your audience, instigate meaningful relationships and increase visibility for your brand!

    👉🏻 Click here to register. 👈🏻

    P.S. Click here to watch on YouTube

    • 13 min
    Ep 32. Three ways to connect with your perfect customer

    Ep 32. Three ways to connect with your perfect customer

    EP. 32 BRAND LOVER PODCAST

    Three ways to connect with your perfect customer

    No matter how good your product or service is, or how finely tuned it is, or how incredibly pretty it is…

    90% of business is sales and marketing.

    Ever wonder why so many small businesses fail? This is it. Brilliant marketing drives sales. Half-hearted marketing = business failure. Why? Because a) nobody is seeing your product or service or b) the right people aren’t seeing your product or service. It’s as simple as that.

    People will simply not purchase from you unless you are perceived in their heart and mind as trustworthy. This takes time, intentional steps and a perfectly aligned brand strategy. The first step is connection. So today I’d love to share with you three ways you can connect with your perfect customer.

    Are you ready to truly connect with your perfect customers?

    My 5-Day Brand Revival challenge is coming back this month! Cultivate brand loyalty in your audience, in just five days. Reconnect with your audience, instigate meaningful relationships and increase visibility for your brand!

    Click here to join the Brand Lover Community for more details coming soon – the challenge will be hosted inside the Facebook group!

    P.S. Click here to watch on YouTube

    • 6 min
    Ep 31. Using words to supercharge your brand with Rachel Green

    Ep 31. Using words to supercharge your brand with Rachel Green

    EP. 31 BRAND LOVER PODCAST

    Using words to supercharge your brandwith Rachel Green

    Rachel is an SEO copywriter for small business big on conscience. She gets you seen online with naturally written words sprinkled with SEO.  

    Rach is a heart-led mama of three who likes to hide from the chaos in the pantry – preferably while eating secret chocolate (I feel seen). She follows her instinct and faces discomfort head on by embracing it for growth. 

    Rachel writes copy that feels right for you, connects with your audience and brings Google goodness. 

    Rachel and I explore:


    How Rachel discovered that copywriting was her perfect job.
    The impact that leaning into her very targeted niche has had on her business growth and personal fulfilment
    Why words are so powerful in association with the branding process
    The secret to weaving a brand story that is compelling and attracts the attention of aligned customers
    Rachel’s recommendations for where to start when it comes to establishing strong language and tone of voice for your brand
    The one thing she has learned along her entrepreneurial journey that EVERY woman should know when first starting out

    Find Rachel Green on Instagram @shinecopy or head straight to www.shinecopy.com.au

    Click here to join The Official Brand Lover Community

    P.S. Click here to watch on YouTube

    • 30 min
    Ep 30. Good vs Bad branding

    Ep 30. Good vs Bad branding

    EP. 30 BRAND LOVER PODCAST

    Good vs Bad Branding

    Have you ever judged another business’ branding? Subconsciously, we are always judging, assessing and processing the messages we receive, whether they are visual, verbal or subliminal. It’s how we differentiate one brand from another, and figure out whether or not what they’re offering is right for us.

    But when it comes to your own brand, how do you know if what you’re currently doing to portray your brand is good or bad?

    Watch this episode as I compare the traits that might affect how your brand is perceived (whether good or bad!).

    P.S. Click here to watch on YouTube

    Are you feeling subconscious about your own brand, how it’s conveyed and being communicated? I’ve just released my brand new one-on-one branding solutions! Head to www.rachelreiter.com to learn more.

    • 5 min
    Ep 29. Integrating connection + community into your brand with Carly Thompson-Barry

    Ep 29. Integrating connection + community into your brand with Carly Thompson-Barry

    EP. 29 BRAND LOVER PODCAST

    Integrating connection + community into your brandwith Carly Thompson-Barry

    Carly Thompson-Barry is a Business Nurturer and Found of SA Woman, an organisation that connects, showcases and empowers women across South Australia. A Weaver of women, she is relentless in her pursuit to nurture women in business and life and believes strongly in the need to support the whole woman - body, soul and business.

    Carly is passionate about bringing South Australian women to the forefront of recognition for their innovation and contribution to the economy. Underpinning her mission is the belief that ‘we can’t be what we can’t see’ and this drives her and her team to continue to shine a spotlight on the talented women our state has within it – with the hope of inspiring all women and girls to soar, no matter their path.

    Carly and I explore:


    How Carly’s entrepreneurial journey began, and how it’s going!
    How Carly knew that SA Woman had the potential to impact so many women
    The core values that Carly abides by and aligns SA Woman’s direction with
    The qualities she feels women need to possess to succeed in achieving their dreams, whether they be in business or not
    The lesson in entrepreneurship she has had to learn over and over
    The most important thing Carly has learnt over her many years of entrepreneurial endeavours
    Her one wish for our sons and daughters to live a life of freedom and opportunity
    What’s next for SA Woman

     Find Carly Thompson-Barry on Instagram @carlythompsonbarry and @sawomanaustralia or head straight to https://www.sawoman.com.au/

     Click here to join The Official Brand Lover Community

    P.S. Click here to watch on YouTube

    • 26 min

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