35 episodes

You’ve heard the debate before: "Marketing’s job is to get me more leads." "Sales doesn’t use anything we create." "What does it matter if no one understands the brand?" Hosted by lifelong marketer Vince Freeman and lifelong salesperson David Schweisthal, Brand Matter is a show connecting the dots between sales and marketing. Because the truth is...it’s all about that brand. Proudly sponsored by HardingPoorman and Miles Printing.

Brand Matter Vince Freeman and David Schweisthal

    • Business
    • 5.0 • 7 Ratings

You’ve heard the debate before: "Marketing’s job is to get me more leads." "Sales doesn’t use anything we create." "What does it matter if no one understands the brand?" Hosted by lifelong marketer Vince Freeman and lifelong salesperson David Schweisthal, Brand Matter is a show connecting the dots between sales and marketing. Because the truth is...it’s all about that brand. Proudly sponsored by HardingPoorman and Miles Printing.

    Creatives Are Weary of AI, Should They Be?

    Creatives Are Weary of AI, Should They Be?

    With the growing buzz around AI and its impact on marketing, sales, and creativity, we thought it was high time to delve into this topic and ask AI some burning questions. That’s right, in this episode our guest is Artificial Intelligence. 
    Check out this thought-provoking discussion about how AI can assist marketers, salespeople, and creatives in their respective fields. From market research and content creation to lead generation and competitor analysis, AI brings a wide range of capabilities to the table. But how does AI's advice in marketing strategy hold up against human expertise? What role does AI play in the content creation process, and should creatives be concerned about their jobs being replaced?
    Join us as we dive deep into the world of AI and uncover its potential, limitations, and the ever-evolving relationship between humans and technology.
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/
    Connect with David: https://www.linkedin.com/in/schweisthal/

    • 19 min
    [REPLAY] People Buy Experiences, Start Selling an Exceptional One with Dave Shaw

    [REPLAY] People Buy Experiences, Start Selling an Exceptional One with Dave Shaw

    People buy experiences, not products - which are you trying to sell?
    In this episode, we’re joined by Dave Shaw, Director of Concessions and Air Service with the Indianapolis Airport Authority, who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers.
    Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly competitive market. 
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ 
    Connect with David: https://www.linkedin.com/in/schweisthal/

    • 34 min
    Brands Open to AI: Finding a Balance Between Bard and Bot with Brian Harvey

    Brands Open to AI: Finding a Balance Between Bard and Bot with Brian Harvey

    We all thought the bots would come for blue collar jobs first, but it turns out AI tech is a lot more creative than expected.
    In today's episode, Chief Creative Officer for HardingPoorman and Miles Printing and Song Whittler, Brian Harvey joins our hosts for a fireside chat on a topic that has been making waves across all industries: artificial intelligence.
    Listen in as the trio discusses their experiences and perspectives on the growing creative aspects of AI and its evolving capabilities. From using AI to generate engaging content, to leveraging its capabilities for research and brainstorming, they share their observations and even some surprising outcomes. Get ready for an enlightening and thought-provoking conversation on AI's influence in the world of brand, marketing, and sales.
    Check out Brian’s songwritting website: https://songwhittler.com/
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/
    Connect with David: https://www.linkedin.com/in/schweisthal/

    • 21 min
    It’s Simple, Live Up to Your Own Standards with Daryle Johnson

    It’s Simple, Live Up to Your Own Standards with Daryle Johnson

    You said you were going to do something, do it.
    You can’t live up to your promises, own it.
    Daryle Johnson, Program Director of the Accellerate 100+ Program, likes to keep things simple and keep people honest. Those principles along with his abundance theory mindset have propelled him to success time and again.
    In this episode, Daryle shares his insights on the simple practice of living up to your own standards and how that translates to both personal and professional brand. Listen in to learn from a trusted sales expert on how to become the same.
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ 
    Connect with David: https://www.linkedin.com/in/schweisthal/

    • 42 min
    The Transformative Power of Customer Experience

    The Transformative Power of Customer Experience

    Taking someone over the line from prospect to customer isn’t about what you do, it’s about how you do it - what really sells them is the experience.
    In this episode, our hosts share captivating anecdotes about the power of personal connections, the importance of first impressions, and the evolution of understanding customer needs. They delve into how an exceptional brand experience can sway uncertain clients, and why it's vital to prioritize customer satisfaction throughout the entire sales process. So grab your headphones and get ready to discover the secrets of creating remarkable brand experiences.
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ 
    Connect with David: https://www.linkedin.com/in/schweisthal/

    • 32 min
    People Buy Experiences, Start Selling an Exceptional One with Dave Shaw

    People Buy Experiences, Start Selling an Exceptional One with Dave Shaw

    People buy experiences, not products - which are you trying to sell?
    In this episode, we’re joined by Dave Shaw, Director of Concessions and Air Service with the Indianapolis Airport Authority, who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers. Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly competitive market.
    Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ 
    Connect with David: https://www.linkedin.com/in/schweisthal/

    • 34 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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