Brand Naming Hierarchy – Essentials to Consider When Naming Your Brand Brand Tuned - Rounded Business Design

In this episode, I focus on naming hierarchy. Should you adopt a branded house approach or go with a house of brands? 
This episode is essential if you want to have a deeper understanding before choosing names for your business so you understand the risks and opportunities inherent in the different options. 
I also discuss when is it appropriate to use a new brand name and the right brand architecture if you want to target different audiences when you're creating a new product subcategory or a different proposition. 
In brief the episode covers:
What is naming hierarchy?Understanding endorsed & sub brandsYour brand name — the primary way buyers will remember youEssential issues to consider when naming your brandWhen is it appropriate to use a new brand name?Difference between branded house and house of brands with different examplesAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
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