31 episodes

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Brand Narrative Podcast with Matt Certo Findsome & Winmore

    • Business
    • 5.0 • 6 Ratings

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

    How to Navigate a Brand Crisis

    How to Navigate a Brand Crisis

    In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:


    Sara Brady bio
    Sara Brady Public Relations
    Stop Talking Podcast
    Peloton instance with HBO
    Peloton commercial controversy


    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    • 56 min
    Personal Brand with Dan Patrick

    Personal Brand with Dan Patrick

    In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:


    Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame
    Dan Patrick Interviews University of Alabama Head Football Coach Nick Saban
    Dan Patrick Interviews Cincinnati Reds First Baseman Joey Votto
    NCAA Name Image Likenes Rule (NIL)

    Other links of note include:


    Dan Patrick Wikipedia entry
    The Dan Patrick Show Website
    The Dan Patrick Show Twitter account
    The Dan Patrick School of Sportscasting at Full Sail University
    Gus Ramsey Bio


    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    • 18 min
    Brand Building Through External Relations

    Brand Building Through External Relations

    In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include:


    Sam Stark Bio (LinkedIn)
    Rollins College
    Rollins Around Town Podcast
    Wells Fargo and the courtesy ethos


    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    • 46 min
    The Power of "Laddering" in Marketing

    The Power of "Laddering" in Marketing

    In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include:


    Bud Light TV spot (corn syrup)


    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    • 7 min
    The 4 Ps: Understanding the Marketing Mix

    The 4 Ps: Understanding the Marketing Mix

    In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.


    The Marketing Mix
    The 4 Ps of Marketing: Product, Price, Place, Promotion


    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    • 6 min
    Formulaic: An Introduction to the book

    Formulaic: An Introduction to the book

    In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include:


    Formulaic on Amazon
    Formulaic book Website


    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    • 15 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Qqqqqqqqooooooooossssssss ,

A must listen!

If your world touches marketing/branding/PR or any other type of storytelling or messaging, this podcast is a must. Matt’s insight is extremely well informed and his guests all bring unique perspectives to relevant topics.

wplobo ,

Great content

Just a really smart podcast with one of the best brand marketers, Matt Certo. Eager to listen to each and every episode.

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