38 episodes
Brand Narrative Podcast with Matt Certo Findsome & Winmore
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- Business
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5.0 • 6 Ratings
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The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.
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The Anatomy of a Higher Education Student Recruitment Campaign
In this episode of the Brand Narrative podcast, links discussed include:
Stetson University Website
[ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/)
Client Case Study (Findsome & Winmore)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
The Link Between Brand and Core Values
In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:
Baker Barrios Website
Tim Baker Bio
Baker Barrios vision, mission, and methodology
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
The Power of Sending a Daily E-mail to your Customers
In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:
Jonathan Stark home page
Daily E-mail List
Ditching Hourly Podcast
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
Golf Legend Annika Sorenstam on Being a Brand Ambassador
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:
Annika Sorenstam Wikipedia page
Annika Sorenstam Twitter Page
Annika Sorenstam Instagram Profile
Annika Foundation
Fizzy Beez
Documentary: Becoming Annika (YouTube)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:
Travel + Leisure Co.
Travel + Leisure Magazine
Travel + Leisure Brands
Michael Brown Bio
Merger announcement
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
Product Placement in Yellowstone and Emily in Paris
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:
Beth Fossen faculty bio at Indiana University
Beth Fossen personal website
Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Customer Reviews
A must listen!
If your world touches marketing/branding/PR or any other type of storytelling or messaging, this podcast is a must. Matt’s insight is extremely well informed and his guests all bring unique perspectives to relevant topics.
Great content
Just a really smart podcast with one of the best brand marketers, Matt Certo. Eager to listen to each and every episode.
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