42 episodes
Brand Narrative Podcast with Matt Certo Findsome & Winmore
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- Business
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5.0 • 6 Ratings
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The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.
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The Power of the Handwritten Envelope
In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:
Letterfriend
Eldar Ganiev LinkedIn Profile
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
The State of Tradeshow Marketing
In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:
Matt Kleinrock LinkedIn Profile
Rockway Exhibits
* Event Marketing: Re-defined
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
Ideas We Love: Jingles, Dings, and The World of Brand Audio
In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:
BK Have it Your Way Jingle
BK Have it Your Way as a wedding processional (TikTok)
HBO's Feature Presentation Opening (1983)
Empire Carpet Commercial Jingle
Opus Number 1 On Hold Music
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
Embracing Negative Reviews
In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:
Pig Floyd's Urban BBQ
Pigzza - An Italianish Joint
Thomas Ward on YouTube addressing negative reviews
Note: Some language in this episode is not safe for younger audiences.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
The Anatomy of a Higher Education Student Recruitment Campaign
In this episode of the Brand Narrative podcast, links discussed include:
Stetson University Website
[ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/)
Client Case Study (Findsome & Winmore)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. -
The Link Between Brand and Core Values
In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:
Baker Barrios Website
Tim Baker Bio
Baker Barrios vision, mission, and methodology
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Customer Reviews
A must listen!
If your world touches marketing/branding/PR or any other type of storytelling or messaging, this podcast is a must. Matt’s insight is extremely well informed and his guests all bring unique perspectives to relevant topics.
Great content
Just a really smart podcast with one of the best brand marketers, Matt Certo. Eager to listen to each and every episode.