10 episodes

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Brand Narrative Findsome & Winmore

    • Business
    • 5.0 • 6 Ratings

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

    Ideas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy"

    Ideas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy"

    In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include:


    Geigo commercial: Tag Team Helps with Dessers (YouTube)
    Scoop There it Is Ice Cream
    Leaked Video: Brooks rolls his eyes at Bryson
    The Match: Brooks vs Bryson
    PGA Tour Player Impact Program
    Swedish power company Vattenfall introduces "engineerapy"

    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

    • 29 min
    From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story

    From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story

    In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:


    Arnold Palmer's Bay Hill Club & Lodge
    Arnold Palmer: A Life Well Played (book)
    Arnold Palmer's Half and Half Iced Tea & Lemonade
    AriZona Beverages
    Arnold Palmer Invitational Presented by MasterCard
    Arnold Palmer SportsCenter (ESPN) Commercial
    The Mulligan (movie)
    * Arnold Palmer 30 for 30 Short (ESPN)

    The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

    • 38 min
    How to Solve Problems Customers Don't Know They Have

    How to Solve Problems Customers Don't Know They Have

    Links discussed on this episode include:


    Buzz Bruggeman (Twitter account)
    ActiveWords home page
    Marvin Minsky Wikipedia page
    W. Edwards Deming Wikipedia page
    Getting Things Done (book) by David Allen
    Give and Take (book) by Adam Grant
    Substack

    Contagious (book) by Jonah Berger

    • 59 min
    How to Create a Line Out the Door for your Product (Gideon's Bakehouse)

    How to Create a Line Out the Door for your Product (Gideon's Bakehouse)

    In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include:


    Gideon's Bakehouse Home Page
    Gideon's Bakehouse FAQ page
    East End Market
    Disney Springs
    Gideon's Bakehouse Instagram Presence
    Gideon's Bakehouse Disney Springs Places page
    The Words (film)
    4Rivers Smokehouse
    Snackwells cookie craze

    • 57 min
    How to Build an Enduring Brand

    How to Build an Enduring Brand

    This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include:


    Dix.Hite+Partners Firm Website
    Christina Hite Appointment to ASLA Council of Fellows
    25th Anniversary year of ACTION
    Dix.Hite project portfolio
    onePULSE Foundation

    • 40 min
    Navigating a Brand Crisis: The Chevy Bolt

    Navigating a Brand Crisis: The Chevy Bolt

    In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns.

    Links discussed in this episode include:


    S. Trevis Certo professional biography
    Reported Photo of product catching fire
    Reported Video of product fire
    Chevy Bolt product page
    GM's Chevy Bolt Recall Casts Shadow Over EV Push (Wall Street Journal)
    Chevy Bolt Product Recall Page
    Chevy Bolt Battery Recall: How Could This Have Happened? (Car and Driver)

    • 37 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Qqqqqqqqooooooooossssssss ,

A must listen!

If your world touches marketing/branding/PR or any other type of storytelling or messaging, this podcast is a must. Matt’s insight is extremely well informed and his guests all bring unique perspectives to relevant topics.

wplobo ,

Great content

Just a really smart podcast with one of the best brand marketers, Matt Certo. Eager to listen to each and every episode.

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