54 episodes

Tips, tools and insights on branding, digital marketing, entrepreneurship and more from Brandon Uttley of Go For Launch.

Brand On! With Brandon Uttley Brandon Uttley

    • Business

Tips, tools and insights on branding, digital marketing, entrepreneurship and more from Brandon Uttley of Go For Launch.

    Press releases are increasingly ineffective

    Press releases are increasingly ineffective

    Press releases are not only expensive, but they are increasingly ineffective. Learn more effective techniques on how to distribute news of value from your company or organization.

    • 3 min
    Do Marketing and Sakes The Hard Way—Or Scale Your Efforts

    Do Marketing and Sakes The Hard Way—Or Scale Your Efforts

    Lots of people still do marketing and “lead generation” the hard way—surfing Google endlessly, poking around company websites looking for contact information, trying to match it up with LinkedIn profiles, etc.

    Fortunately, there are more modern tools to stop wasting your time and start scaling your efforts. One of my favorite tools for lead generation is Seamless (link: https://login.seamless.ai/invite/brandon-uttley). This allow you to find leads at scale, with minimal effort.

    Some might say tools like this are "cheating” but I disagree. Anything that cuts out wasted effort is worth looking into.

    If you agree or have a different opinion, let me know at https://anchor.fm/brandonuttley.

    • 2 min
    If You Want Facebook Business Support, You’ll Have to Pay for It

    If You Want Facebook Business Support, You’ll Have to Pay for It

    If you want to advertise on Facebook and Instagram, of course you first need to have a business Page and administrative access.

    But what happens if you lose access to the Page? For example, if someone sets it up for your business then leaves—and isn’t around to add someone else as an admin?

    This happens all the time. In fact, I recently started working with a new client who had not been able to access their Facebook page—for three years!

    They had tried in vain to get customer support from Facebook.

    Sadly, people had messaged their businesses and engaged with their Page, and there was no way for them to respond. And naturally that meant they couldn’t advertise.

    When they hired me, I too struggled to find any way to get support from Facebook. Numerous forms we both filled out went into the void with no response.

    That’s when I discovered Facebook’s dirty secret.

    On a whim, I decided to log into the account of another customer who was paying for ads. It was only then that multiple options to contact Facebook support appeared, including online chat.

    I was able to connect with a kind person at Facebook who patiently listened to the issue my other client had about not being able to access their Page. After several days of back-and-forth emails and having them complete the proper forms, they were finally able to regain administrative access and start posting to their Page, responding to customers—and advertising!

    But if you’re a business that has lost admin access, the Catch-22 is that you won’t find anyone to help you and therefore you can’t advertise on Facebook or Instagram until you do gain access.

    Imagine how many millions of dollars Facebook loses because of this short-sighted stance on customer support. You won’t find the same level of overt discrimination from Google or Apple—there are readily available ways of contacting their support teams. And you don’t have to prove you are a customer first.

    • 3 min
    My first podcast in 2020

    My first podcast in 2020

    Hey there and Happy New Year! I’m getting back to recording after a decent break through the holidays.

    • 2 min
    Use Good File Naming Conventions

    Use Good File Naming Conventions

    Get into the habit of using good file naming conventions for your photos, PDFs and other digital files. You’ll thank yourself later, your friends, family and colleagues will thank you—and Google thank you.

    • 1 min
    Do you have an excuse not to create content when you are super busy?

    Do you have an excuse not to create content when you are super busy?

    We all get busy. But unless you fail to plan for “busyness,” you don’t have a good excuse not to keep producing content to promote your business.

    • 2 min

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