Brand Rescue Mission

Ben Leonard
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED DAILY
Brand Rescue Mission

Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick. This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.

  1. JUL 3

    This Is How You Ruin A Great Ecommerce Brand

    Selling Beast Gear should have been a win, but instead, I watched it become a case study in how good brands get wrecked. The new owners ignored the customers, lost touch with what made the brand special, and chased shortcuts. I share what I saw go wrong, how easily a strong brand can unravel, and what founders need to understand before letting go. If you want to protect what you’ve built, learn from my hard-won experience so you don’t repeat these mistakes.

    25 min

  2. JUL 3

    How I Built a $6M Brand in 3 Years with Zero Business Experience

    When I started Beast Gear, I was just a regular guy with no business background. I figured things out as I went, focusing on building a brand people cared about, putting the customer first, and getting creative with marketing. Three years later, Beast Gear was bringing in over $6 million in sales. In this episode, I lay out the practical steps that got me there, the setbacks I faced, and the strategies that actually moved the needle. Whether you’re starting out or scaling up, these are real lessons you can use right away.

    16 min

  3. JUL 3

    An Amazon Aggregator Destroyed My Brand – Now I’m Rebuilding It

    After selling Beast Gear, I thought I’d finished my story as a founder. What happened next was a lesson in what can go wrong after an exit. The aggregator who took over nearly ran the brand into the ground. I had to step back in, roll up my sleeves, and fight to rescue the business I’d poured my life into. In this episode, I tell the truth about what it’s really like to sell your brand, how it can go off the rails, and what I did to put things right. If you’re serious about building and protecting your brand, you need to hear what happens behind the scenes.

    13 min

  4. 08/20/2023

    Start-Up Capital - How much You Need and Where to Get It

    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Ecom Made Easy, Ben shares valuable insights on where to get your start up capital for your ecommerce business Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

    17 min

  5. 08/18/2023

    The Power of Brand - Amazing Exit vs Average Exit

    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about the power of branding! In this episode of Ecom Made Easy, Ben shares valuable insights on what makes an amazing exit vs an average exit. Ben provides practical examples of branding that have helped him sell his business for 7-figures. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

    6 min

  6. 06/11/2023

    The Seven Foundations of Value Mini-Series: #7 Efficiency

    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about efficiency. In this episode of Ecom Made Easy, Ben shares valuable insights on how to make your ecommerce business more efficient. Discover how automation and outsourcing can significantly increase the sellability and value of your business. Ben provides practical examples of automations and outsourcing strategies that have helped him build a successful 7-figure ecommerce business. Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

    5 min

  7. 05/02/2023

    The Seven Foundations of Value Mini-Series: #6 Suppliers

    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, and diversity in our previous episodes. Now it's time to speak about Suppliers. The relationship between you and your manufacturers is most likely the most critical in your business. If your connection with your suppliers is strained, you have a situation that a possible buyer for your business will not want to inherit! Take a step back and imagine you don't own your business for a time. You're deciding whether to purchase this business. When you purchase this business, you will inherit the relationship with the manufacturing partners or suppliers. You will not only inherit the relationship, but also everything about the partnership. Contracts, payment conditions, quality, punctuality, originality, and inventiveness are all important considerations. Would you be delighted to inherit something like such? Would you acquire a strong friendship full of goodwill and a genuine will to go the additional mile and collaborate for mutual benefit? Or will you end up with a stale, if not sour, relationship in which neither partner is cooperating? Listen to this episode and find out how you can build a strong supplier relationship that will make your business more profitable, and sellable.

    7 min

  8. 03/15/2023

    How To Add More Products To Your Brand

    Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: Today on our latest Ecom Made Easy episode, we're talking about how to add more products to your brand. We took a look at Beast Gear as an example of how to develop customer relationships and select products based on solving related problems for existing customers. Now, let's take it a step further and dive into customer development from beginner to expert. Learn how to identify the right product mix that works best for your customer and business! There's a free workbook that comes with this episode. Just type in your browser, benleonard.pro/productplan. Enjoy brainstorming!

    5 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick. This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.

Information

  • Creator
    Ben Leonard
  • Years Active
    2021 - 2025
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © Ben Leonard
  • Show Website
    Brand Rescue Mission

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