Hear unique perspectives from experts and leaders within the world of brand and user safety. Brand Safety Exchange is hosted by Oasis Consortium, a think tank to unite stakeholders and create actionable, measurable standards for the protection of online brand safety. Each episode contains a deep discussion into a specific topic, providing listeners with valuable insight into the evolving problems, solutions, and market forces that influence brand and user safety every day.
The Evolution of Brand Safety, with Neal Thurman
Neal Thurman, a co-founder of the Brand Safety Institute, recently joined Tiffany Xingyu Wang for a Brand Safety Exchange podcast episode where he discussed the state and future of brand safety as it enters its “awkward teenage” years and continues a path to maturity. That growth, which has included increasing collaboration among platforms in creating common approaches to understand and tackle online toxicity, has allowed marketers to take more successful and nuanced approaches in managing digital brands.
Fighting Online Abuse is a Cat & Mouse Game
Arjun Narayan, the Global Head of Trust & Safety of Kuaishou Technology, recently joined Tiffany Xingyu Wang on the Brand Safety Exchange podcast to discuss how online abuse is becoming more sophisticated and harder to monitor and manage. He argued for tech platforms to unite and create common standards to fight digital toxicity; delved into the challenges of balancing creativity and expression with safety and decency, and highlighted the tension between what platforms want and what their communities desire.
The Value of Privacy in a Digital World with Robert Cunningham, Greg Kidd, and Alysia Hutnik
Robert Cunningham, head of legal at Ketch; Greg Kidd, CEO of GlobaliD; and Alysia Hutnik, a partner with Kelley Drye & Warren joined Tiffany Xingyu Wang for a recent chat on The Community Builders Club on Clubhouse. Hear these privacy experts discuss what evolving norms and expectations on privacy, transparency, and consumer data collection and use will mean for brands, platforms, and users, and how less consumer data collection will result in smarter data use.
Building a Trust & Safety Program From the Ground Up
Wildlife Studios is one of the largest mobile gaming companies in the world. Today, they have a portfolio of over 60 games and have more than 100 million active players every month. Aoife McGuinness, Trust & Safety Lead at Wildlife Studios, joins this week’s episode of Brand Safety Exchange to discuss building a trust & safety program from scratch, how safer users can enable a more diverse workforce, the challenges of working without universal user safety standards, and how associations like the Oasis Consortium will help create a better digital world through mutual understanding.
The High Stakes of Player Safety with Paul Snyder of Riot Games
Paul Snyder, Product Management Lead of Central Player Dynamics at Riot Games, joins this week’s episode of Brand Safety Exchange. Riot Games was founded over a decade ago with a core promise to put the player experience first. Hear Paul discuss how player safety directly impacts engagement, how Riot tackles trust and safety challenges on a large scale while still considering cultural nuances, and why a human-centric, proactive approach is needed for trust and safety efforts.
SafetyTech 2021: Brand Protection Through User Safety
This special episode, co-sponsored by The UK Department for Digital, Culture, Media & Sport, features a session recorded during the CogX Festival 2021. Host Tiffany Xingyu Wang moderates a discussion with user safety leaders including David Hall of LEGO Group, Geoff Cook of The Meet Group, Angela Johnson of Dentsu, and Amit Shetty of IAB. These industry veterans discuss how trust and safety issues are playing an ever more important role in considerations of their online brands, and how technology is helping them to protect their online communities and brands from harm.
Thanks for bringing a new perspective for the brand trust and safety world out there. Always fun to listen to such podcasts!
Great interviews and content!
The interviews are very insightful for how others are working towards building trust with their users and a better environment on their platforms.
One of the best podcasts in the trust and safety domain!
Learnt a lot from this podcast. It truly tells us what’s going on in the industry. Kudos!