220 episodes

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand!
Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.
Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising The Bar C-Suite Radio 

BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint Daniel Lohman

    • Entrepreneurship
    • 5.0 • 20 Ratings

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand!
Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.
Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising The Bar C-Suite Radio 

    How Are Shoppers Navigating The New Normal, Jessica Malach With Social Nature

    How Are Shoppers Navigating The New Normal, Jessica Malach With Social Nature

    Covid has radically changed how & where you sell your products. Your ability to remain relevant is critical to your success & it beings with how well you meet your customers needs. Your customers want your healthy products. Make it easy to buy your brand
    This episode's FREE downloadable guide
    Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. 
    CLICK HERE TO GAIN INSTANT ACCESS TO MY The Essential Promotion Blueprint Guide
    FREE Trade Promotion ROI Calculator: 
    BrandSecretsAndStrategies.com/PromotionROI
    Download the show notes here:
    BrandSecretsAndStrategies.com/session220
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min
    How A Committed Community Can Help You Explode Sales While Fighting Hunger, Amanda Rodriguez With Startup CPG

    How A Committed Community Can Help You Explode Sales While Fighting Hunger, Amanda Rodriguez With Startup CPG

    Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger and much more
    FREE Trade Promotion ROI Calculator: 
    BrandSecretsAndStrategies.com/PromotionROI
    Download the show notes here:
    BrandSecretsAndStrategies.com/session219
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 58 min
    Retail Horror Stories - How To Avoid Problems That Derail Brands, Dan Lohman With Brand Secrets And Strategies

    Retail Horror Stories - How To Avoid Problems That Derail Brands, Dan Lohman With Brand Secrets And Strategies

    All brands struggle and go through growing pains, even established big brands. Hear about real-life brand marketing & execution failures. Learn how to avoid the pitfalls & dangers to give your brand a significant sustainable competitive advantage.
    FREE Trade Promotion ROI Calculator: 
    BrandSecretsAndStrategies.com/PromotionROI
    Download the show notes here:
    BrandSecretsAndStrategies.com/session218

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min
    Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic, Charlie Knight with Mr Lee’s Noodles

    Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic, Charlie Knight with Mr Lee’s Noodles

    Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. Helping retailers unlock potential opportunities unknown to other brands is the key to success.
    This episode's FREE downloadable guide
    Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. 
    CLICK HERE TO GAIN INSTANT ACCESS TO MY The Essential Promotion Blueprint Guide
    FREE Trade Promotion ROI Calculator: 
    BrandSecretsAndStrategies.com/PromotionROI
    Download the show notes here:
    BrandSecretsAndStrategies.com/session217
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min
    How To Build A Thriving Natural Brand With Limited Resources, Mark Samuel With IWON ORGANICS

    How To Build A Thriving Natural Brand With Limited Resources, Mark Samuel With IWON ORGANICS

    Retail is pay-to-play. Traditional strategies are incredibly expensive & ineffective - a huge reason so many brands fail. Let’s fix that! The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks
    This episode's FREE downloadable guide
    New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
    CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
    FREE Trade Promotion ROI Calculator: 
    BrandSecretsAndStrategies.com/PromotionROI
    Download the show notes here:
    BrandSecretsAndStrategies.com/session216
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min
    The Secret To Effective Promotion Management Is …, Yuval Selik with Promomash

    The Secret To Effective Promotion Management Is …, Yuval Selik with Promomash

    Most brands rely on cookie-cutter strategies that do nothing to grow sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that are the difference between success or failure 


    This episode's FREE downloadable guide
    Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet. 
    CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide
    Featuring Yuval Selik with Promomash
    Effective promotions can add rocket fuel to your brand growth. Ineffective promotions can derail and even bankrupt your brand - a key reason why over 80% of natural brands fail. I’m committed to fix that. 
    Most brands rely on cookie-cutter strategies that do nothing to grow sustainable sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that can be the difference in being a thriving success or a failed experiment. 
    Mastering these skills will put on a direct path toward sustainable sales and profits.
    This includes EVERY brand - including those that use trade promotion software applications. 
    $244 Billion was spent on promotions in 2017 that resulted in only a 17% increase in sales. Promotions represent 25% of your gross sales and yet over 70% is wasted or ineffective - a big reason brands struggle. 
    Stop wasting money! Every slight trade marketing ROI improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and more! 

    FREE Trade Promotion ROI Calculator: 
    BrandSecretsAndStrategies.com/PromotionROI
    Download the show notes here:
    BrandSecretsAndStrategies.com/session215
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 6 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

CJThomas6 ,

Fantastic show!

Great show for anyone in the natural food business. Love the guests and topics.

tommye w-c ,

Awesome

Great podcast!!!

Alex J Sanfilippo ,

Solid strategies 🤙🏻

Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.

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