169 episodes

Retail Solved! Proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. 

Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.

The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf.

Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. 
Empowering Brands | Raising The Bar

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar Daniel Lohman

    • Entrepreneurship

Retail Solved! Proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. 

Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.

The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf.

Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. 
Empowering Brands | Raising The Bar

    SECRETS 169 How To Instantly Gain A Competitive Edge In Business Daniel Lohman With Brand Secrets And Strategies

    SECRETS 169 How To Instantly Gain A Competitive Edge In Business Daniel Lohman With Brand Secrets And Strategies

    Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage

    • 10 min
    SECRETS 168 Jon Springer With Winsight Industry Insights Into Key Trends And Growth Drivers

    SECRETS 168 Jon Springer With Winsight Industry Insights Into Key Trends And Growth Drivers

    Knowing is power. It’s easier and more effective to be proactive than reactive. Insight into industry and market trends can give brands and retailers a significant competitive advantage. Leverage experts who provide a clear view into what to focus on

    • 1 hr 7 min
    SECRETS 167 NatchCom - The Top Digital Strategies Natural Brands Need To Grow And Scale Daniel Lohman With Brand Secrets And Strategies

    SECRETS 167 NatchCom - The Top Digital Strategies Natural Brands Need To Grow And Scale Daniel Lohman With Brand Secrets And Strategies

    Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online

    • 27 min
    SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

    SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

    Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales

    • 55 min
    SECRETS 165 How To Maximize Brand Sales At Natural Products EXPO West, Dan Lohman With Brand Secrets And Strategies 

    SECRETS 165 How To Maximize Brand Sales At Natural Products EXPO West, Dan Lohman With Brand Secrets And Strategies 

    The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage

    • 14 min
    SECRETS 164 Dustin Finkel With KAPOP, How To Swim With The Sharks On Shark Tank - Lessons Learned

    SECRETS 164 Dustin Finkel With KAPOP, How To Swim With The Sharks On Shark Tank - Lessons Learned

    Retail is expensive. Small brands rely heavily on investors to fund their growth, why shark tank style events are so popular. Swimming with the real sharks can explode your growth. The strategy Ka-Pop used to get on stage, insights that all brands need

    • 1 hr 10 min

Customer Reviews

Alex J Sanfilippo ,

Solid strategies 🤙🏻

Daniel brings on great guests to share wisdom/secrets and strategies for growing your brand. A+ podcast! Keep up the great work.

Deanimal promo queen ,

A wealth of information

I work for Promomash, we help emerging brands in the natural organic space build a process for managing their in-store demo programs using data to make the best decisions possible to grow brand awareness and increase profitability.

I recently discovered the Brand Secrets and Strategies podcast and can’t stop listening! Dan truly has a wealth of experience and information that by learning I will undoubtedly be an even better adviser to the brands we serve. Thank you for this fantastic podcast, I will be sharing it with everyone!

See c ,

A life saver.

As a young brand, this podcast has been invaluable. I’ve been able to get great perspective and advice from successful brand leaders. I’ve moved to correct some common start up mistakes more quickly and shape our strategy with input from this podcast. Thanks!

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