21 episodes

Hosted by Christine Göös, Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.

Brand-Side Celtra, Christine Göös

    • Arts
    • 5.0 • 17 Ratings

Hosted by Christine Göös, Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.

    A Guide To Strategy: Insights & Defining the Role With Rodrigo Maroni

    A Guide To Strategy: Insights & Defining the Role With Rodrigo Maroni

    Don’t be ashamed of the organizational problems that you have; and definitely don’t hide them. Not only are problems always going to be present, but they're the first step to strategy.
    We speak with Rodrigo Maroni, CSO at Wunderman Thompson NY, discusses strategy, how to quantify inspiration data, and advice to marketers everywhere.
    In this episode, we discuss:
    - The transition into strategy & Wunderman Thompson
    - Researching the connection between brand growth & inspiration
    - The role of strategy in marketing & where it’s headed
    - Thoughts on Metaverse & future mega trends in advertising
    Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

    • 32 min
    Advertising’s Role in the Cultural Conversation With Elizabeth Paul

    Advertising’s Role in the Cultural Conversation With Elizabeth Paul

    Culture comes from the margins.
    But, in advertising, creatives take that culture and put it front-and-center.
    And whether that’s good or bad depends on how they join the cultural conversation.
    My guest today is Elizabeth Paul, CSO at The Martin Agency, who joins the show to discuss how brands and agencies can become better stewards of popular culture.
    We cover:
    - The importance of mission and purpose to any organization
    - How marketers can engage popular culture responsibly and elevate the diverse voices creating it
    - How Elizabeth put this into action in a campaign for Old Navy
    Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

    • 32 min
    Luxury in the Sauce Aisle: Truff’s Unique Brand Vision w/ Michelle Gabe

    Luxury in the Sauce Aisle: Truff’s Unique Brand Vision w/ Michelle Gabe

    Never participate in anything where replacing you is easy.
    Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask:
    Are we replaceable?
    That’s the philosophy powering Michelle Gabe, Director of Marketing at Truff, where she relies on the company’s unique market position and its founders’ equally unique personal aesthetic to foster a formidable word-of-mouth marketing machine.
    In this episode, we discuss:
    - The drastic change in consumer shopping behaviors and how to respond
    - Why, once you move brand-side, you get things done
    - The problem with impressions as a KPI
    Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

    • 25 min
    Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

    Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

    Fashion is a notoriously difficult industry to break into.
    The market is saturated. The competition is fierce. It’s a wonder anyone finds success.
    So, a recent immigrant ascending from a fashion internship to launching a disruptive handbag line in less than 6 years — in a pandemic, no less — is jaw-dropping.
    That’s why I’m excited for the chance to learn from someone who pulled off such a remarkable feat.
    Today’s guest is Luciana Rozenberg, the Founder of Naissant, a Brooklyn-based handbag brand recently featured in Forbes Magazine and a music video for a Grammy-winning artist.
    Rozenberg shares her journey launching a product line in the midst of a global crisis and shares tips and tricks for authentically connecting with her customers
    In this episode, we discuss:
    - Effective storytelling to build brand awareness
    - Launching an organic marketing plan during a pandemic
    - Shifting your marketing plan based on customer feedback
    - Social Media as a tool for featuring product functionality
    - The risks of department store retail and how to decide when it’s time to go wholesale
    - The role celebrity marketing plays out in brand marketing
    - Protecting your brand during rapid growth
    Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

    • 35 min
    Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin

    Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin

    Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.

    Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.

    Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.

    In this episode, we discuss:
    -The differences and similarities in marketing for giant CPG-staples and scrappy upstarts
    -Why highly targeted marketing efforts can compete with large campaigns 
    -The value in eking out a niche

    Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. 

    • 25 min
    The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA

    The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA

    Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”

    If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.

    Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.

    In this episode, we discuss:
    -Theodor’s innovative ad-agency sitcom 
    -Why mistakes aren’t the enemy, doing nothing is
    -How to balance the need for diverse input with leadership

    Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. 

    • 26 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

LilllllyP ,

Inspirational

Your go-to podcast to get inside the heads of big brands wants, needs and desires

Teddy240211 ,

Bravo

Great wisdom for any industry - so interesting and USEFUL. Well done all the way around. Great interview - thanks!

mle96 ,

Two words: creative goldmine

This has quickly become one of my favorite podcasts to gain insider knowledge of the marketing industry. They interview some really cool industry leaders who offer fresh perspectives on both marketing and creative. The episodes are a nice length so I can listen during lunch or when I’m getting ready in the morning. Keep up the great content!

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