Welcome! These are the audio versions of the videos I publish in my strategy space on YouTube, dedicated to ideas on strategy and insights on brand building. I also explore questions and challenges I observe in business and encounter in my own strategy practice. To watch, visit desireebambynek.com/watch
Positioning is power! Position your brand like a strategy pro
Positioning is a powerful strategy tool that is often forgotten or misused. But positioning your brand and product in a clear, specific manner can be a crucial success factor in finding your customers.
We take a look at some common myths, how positioning can shift an entire organization's attitude and some key success factors to good positioning.
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Why brand signature and authenticity are your secret weapon as an indie brand
Independent brands and professionals unlock a huge opportunity when they find their unique brand voice and lean into it to build their business. Compared with big brands, they can really develop authenticity and use to attract the right customers.
But finding your voice is not easy. I share my own experiences in building my brand and navigating the many mixed messages on brand must-haves and should-dos that exist online.
Developing your brand foundation, your signature, and building a brand strategy to reflect that, is a crucial advantage no small or solo brand should miss out on. Because the benefits are worth it!
I'm Désirée Bambynek, senior brand and strategy leader. I work with executive leadership teams, creative entrepreneurs and independent professionals to build their brand confidence and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to make brand life more simple.
Interested in working together? Get in touch via desireebambynek.com/contact
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