Brand to Fan Show Lauren Teague

Here’s a quick scoop on my enlightening chat with YouTube sensation Judson Laipply! In Episode 31, we dive into Judson's journey from viral 'Evolution of Dance' fame to becoming an in-demand professional speaker.

We unravel the power of unique branding, the complexity of internet fame, and the art of staying true to your craft amidst the allure of online buzz. Plus, we explore authentic fan connections, adapting to shifting platforms, and why carving out a niche is pivotal in today's digital arena. 

Judson's story is a masterclass in playing the long game and valuing genuine engagement over ephemeral success. Tune in to learn, laugh, and get inspired to evolve your brand into a fan favorite! Remember, it's not just about going viral—it's about making an impact. 



In this Episode (Time Stamps):

00:00 Create fan loyalty, brand building tips shared.

04:53 Unique content or story leaves lasting impression.

07:05 Evolution of Dance launch catapulted my career.

09:38 Evolution of dance: music, branding, and moves.

15:29 Best and worst timing shaped my journey.

17:29 Believe in achieving balance and happiness.

21:50 Digital world complexity, audience targeting, early internet experiences.

26:12 YouTube started as a dating site.

29:21 Internet facilitates connections but may hinder human interaction.

30:46 Connecting people in more human ways crucial.

35:58 Ellen Show backstage chaos over Tiger's makeup.

39:09 Tiger Woods and social media impact summarized.

41:58 Show sold out, filmed for HBO tour.

45:15 Cloud shoes now mainstream, bourbon's underground popularity.

47:59 Cleveland fan supports pitcher with special t-shirt.

50:24 Early advice: Understand the business, be unique.

53:39 TL;DL (too long; didn’t listen) recap from Lauren Teague



Here are three ways to support Lauren Teague and the Brand to Fan Show: 


Hire Lauren to share the Brand to Fan Approach with your company or event. Go to ⁠⁠⁠⁠⁠⁠⁠www.LaurenTeague.com⁠⁠⁠⁠⁠⁠⁠ to book your date.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on ⁠⁠⁠⁠⁠⁠⁠www.YouTube.com/@LaurenTTeague⁠⁠⁠⁠⁠⁠⁠   
Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠⁠⁠⁠⁠⁠www.FanWagn.com


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Welcome to Brand To Fan, Episode 30, with your host, Lauren Teague, and special guest, Kristi Herold! In this episode, we deeply explore the power of play in building a successful brand.

Kristi, Founder of "JAM", started her journey by founding an adult rec sports league in Toronto. She has since rebranded her organization during the recent pandemic to offer exciting provisions for corporate team-building events.

Join us as we journey through Kristi’s vision of building a healthy organizational culture through play, fostering a sense of camaraderie and engagement among employees. We will also explore the importance of integrating play into the workplace and how it enhances productivity and overall job satisfaction.

Listen in as Kristi unravels her fascinating plans for expansion and how JAM continues to promote productivity, joy, and impactful connections even in the remote workspace.

Get ready for an exciting, game-changing episode that promises to leave you contemplating the power of play in your own lives and workspaces.



In this Episode (Time Stamps):

01:05 CEO of JAM connects people through play.

03:57 Loved playing sports, started adult rec leagues.

06:29 Social play improves mental health and longevity.

10:21 Friendships in the workplace improve productivity.

15:25 Intellectual property humor boosts organization's popularity.

19:33 Retention: engagement and workplace friendships lead to happier customers.

25:16 JAM encourages fun team activities outside the office.

28:11 Remote work can foster connection and culture. Daily huddles are effective.

32:12 Easy way to celebrate and highlight achievements.

35:26 Toronto Sport and Social Club rebranded in 2021.

38:22 Vision to grow the organization, advertise, and market.

42:01 Biggest-ever seasons, acquisitions, growing sports & corporate events. Exciting, unpredictable journey!

43:26 Workplace culture: a little work, little play, foster friendships, better bottom line.

47:36 Favorite fanware: JAM Hockey jersey with personalization.

51:14 Fun is important for productivity and retention.



Here are three ways to support Lauren Teague and the Brand to Fan Show: 


Hire Lauren to share the Brand to Fan Approach with your company or event. Go to ⁠⁠⁠⁠⁠⁠www.LaurenTeague.com⁠⁠⁠⁠⁠⁠ to book your date.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on ⁠⁠⁠⁠⁠⁠www.YouTube.com/@LaurenTTeague⁠⁠⁠⁠⁠⁠   
Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠⁠⁠⁠⁠www.FanWagn.com


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Send in a voice message: https://podcasters.spotify.com/pod/show/brandtofan/message

Welcome back to the Brand to Fan Show! In today's episode, we have an extraordinary guest joining us. It's none other than the legendary Dave Raymond, known as the Phillie Phanatic, the iconic mascot of the Philadelphia Phillies for 16 years! 

Dave shares his incredible journey of how he understood the insecurities of Phillies fans and used the Phanatic to create fun interactions with opposing fans. He also opens up about a chance encounter that made him realize the importance of breaking the wall between fans and players. 

Our host, Lauren Teague, delves deep into Dave's experiences and the fearless leadership that allowed him to be creative and take risks. They also discuss the power of character branding, its impact on creating emotional connections with fans and customers, and how storytelling plays a vital role in building a successful brand. Dave even reveals his process for creating a character brand and shares his mission of spreading joy and kindness through his work. 

Stay tuned for an inspiring conversation that will make you appreciate the power of fandom and the impact it can have on building communities. Let's dive right in with our incredible guest, Dave Raymond!

In this Episode (Time Stamps):

[00:01:01] Dave Raymond: Phillie Phanatic to Mascot Whisperer

[00:07:15] Revered leader sets simple expectations and encourages feedback.

[00:07:57] Creating a character that aligns with the typical Phillie fan 

[00:14:46] Promotions create memorable moments; fandom builds family.

[00:16:58] Family-focused Phillies ownership creates memorable experiences

[00:21:37] No resume, thanks to unexpected career path.

[00:24:21] Sports work, family, and brand impact joy.

[00:27:37] A branding asset that leaves an impact.

[00:33:48] Caring storytelling, unique design, great performance

[00:36:16] How the iconic Gritty mascot originated

[00:41:50] Social media speed led to meme adoption.

[00:45:11] Powerful experiences, joy, kindness, enabling others. Brand and person fan.

[00:46:18] Wawa: a phenomenal convenience store connecting people.

[00:52:05] TL;DL Recap 

[00:55:02] Stop chasing shiny objects, build lasting affinity.



Here are three ways to support Lauren Teague and the Brand to Fan Show: 


Hire Lauren to share the Brand to Fan Approach with your company or event. Go to ⁠⁠⁠⁠⁠www.LaurenTeague.com⁠⁠⁠⁠⁠ to book your date.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on ⁠⁠⁠⁠⁠www.YouTube.com/@LaurenTTeague⁠⁠⁠⁠⁠   
Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠⁠⁠⁠www.FanWagn.com


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Send in a voice message: https://podcasters.spotify.com/pod/show/brandtofan/message

Welcome back to another exciting episode of the Brand to Fan Show! In today's episode, host Lauren Teague sits down with the brilliant Ruby Newell-Legner, a visionary leader who has sparked service excellence across various industries. This engaging conversation delves into the fascinating world of fandom and how businesses can cultivate a loyal following. Ruby shares invaluable insights on the importance of leaders engaging with frontline staff and leading by example and the impact that exceptional customer service can have on building a passionate fan base. The strategies discussed in this episode apply across the board, from sports venues to service-based businesses. Join us as we explore the journey from Brand to Fan with inspiring stories and practical advice from Ruby Newell-Legner. Let's dive in!



In this Episode (Time Stamps):

00:00:01  Introducing Ruby Newell-Legner, a visionary leader of service excellence..

[00:05:02] Frontline to the executive: the importance of customer service.

[00:06:43] Why Leaders should engage with frontline employees.

[00:11:49] Excitement for favorite t[eam's playoff experience diminished by wrong colors in stands.

[00:14:05] Tampa Bay Lightning case study: 10,000 jerseys distributed; positive fan experience.

[00:17:03] Customer's perspective: Cycle, standards, list, training, adjustments, collaboration

[00:26:19] Revamped arena benefits successful WNBA Seattle Storm.

[00:28:27] Short staffing affects businesses, restaurants, and venues. Challenges include hiring and training temp staff. Online learning helps with basic training. Positive experiences lead to longer employment.

[00:31:42] COVID-19 accelerates touchless experiences in venues.

[00:35:10] Interactive rooms at Meow Wolf showcase memories and promote togetherness.

[00:38:59] Listen to fans, engage, ask, listen.

[00:41:27] Ruby’s favorite fanwear includes a cherished customized Lightning jersey.

[00:44:05] TL;DL Moment: Listen to the real-time recap of the conversation with Ruby Newell-Legner. 



Here are three ways to support Lauren Teague and the Brand to Fan Show: 


Hire Lauren to share the Brand to Fan Approach with your company or event. Go to ⁠⁠⁠⁠www.LaurenTeague.com⁠⁠⁠⁠ to book your date.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on ⁠⁠⁠⁠www.YouTube.com/@LaurenTTeague⁠⁠⁠⁠   
Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠⁠⁠www.FanWagn.com


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On this Brand to Fan Show episode, host Lauren Teague flies solo. In today's quick episode, we explore unlocking possibilities for your customers. Inspired by a recent trip to the Oregon coast and a visit to a dedicated gluten-free brewery, I started thinking about how businesses can offer unique experiences and opportunities that set them apart from the competition. So, join me as we dive into the questions you should ask yourself about the possibilities you unlock for your customers. We'll also discuss how you can do the same for your team members. Get ready to discover the power of unlocking potential in this Brand to Fan Show episode!



Want to know more about Lauren? Here are three ways to support the show: 

Hire Lauren to bring the Brand to Fan Approach to your company or event. Go to http://www.LaurenTeague.com to learn how.

Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.  

Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today! 


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Send in a voice message: https://podcasters.spotify.com/pod/show/brandtofan/message

When Lauren Teague and Brittany Hodak get together, you know some brands' ears are burning! These two are obsessed with fandom in all shapes and experiences. Discover the secrets to transforming customers into superfans with author, speaker, and podcast host Brittany Hodak on this episode of #BrandtoFan Show. Explore how fandom, CX principles, and compelling storytelling can elevate your brand.



Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered global keynotes to organizations, including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. 



In this Episode (Time Stamps):

[00:02:50] Fanatical about entertainment and pop culture matters.

[00:05:51] Unforgettable fan experience sparks a quest to understand

[00:09:20] Childhood dreams of working in the music industry or as a ballpark vendor.

[00:12:03] Leap of faith propelled Brittany into entrepreneurship

[00:14:50] Dispelling the myth of easy success in entertainment.

[00:18:07] Be good enough to make people care.

[00:21:13] Framework helps understand customer needs; create superfan.

[00:26:14] Kids ask, Alexa explains, customer experience improvement.

[00:28:34] Branding: Focus on employees, not logo design.

[00:32:30] “Creating Superfans” is an intentionally different book by Brittany Hodak

[00:35:28] Execs ignoring expired mask mandate; missed opportunities to provide relevant info.

[00:38:47] Superfans seeking reciprocity, treat them well.

[00:43:31] Association of clothing with unsavory news stories now questioned.

[00:45:18] Superfan company idea was initially dismissed, but now popular

[00:48:10] Meaningful conversation on fandom; discovering superfans.



Here are three ways to support Lauren Teague and the Brand to Fan Show: 


Hire Lauren to share the Brand to Fan Approach with your company or event. Go to ⁠⁠⁠www.LaurenTeague.com⁠⁠⁠ to book your date.
Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on ⁠⁠⁠www.YouTube.com/@LaurenTTeague⁠⁠⁠   
Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠⁠www.FanWagn.com


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Send in a voice message: https://podcasters.spotify.com/pod/show/brandtofan/message