27 min
[Brand] What's NOT An Insight? Advertising Not a Funny Business
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- Marketing
As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter.
But you'll find 5 imposters on your way that pretend to be Insights.
In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.
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Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message
As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter.
But you'll find 5 imposters on your way that pretend to be Insights.
In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/snigdha-bose/message
27 min