115 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Entrepreneurship
    • 4.9, 160 Ratings

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    112: Persevering Through Rejection and Burnout with Ilene Moreno

    112: Persevering Through Rejection and Burnout with Ilene Moreno

    Ilene Godofsky Moreno is a cookbook author, food photographer and the gal behind the plant-based blog The Colorful Kitchen. She combines her background in design with her passion for plant-based food to create and share recipes that are "colorful, not complicated."
    Ilene's recipes have been featured in the New York Times, Huffington Post, Buzzfeed, and TODAY Food, among others. Ilene can be found cooking and eating with her husband and daughters in New Jersey.
    So, funny story. When I worked at the Institute for Integrative Nutrition, I had this idea that it would be fun to capture the journey of an IIN student through video. And Ilene was one of the students we chose for the project. She and I recently reconnected, and I’m so excited to share our conversation with you today.
    In this episode, Ilene shares how she resolved long-time digestive issues and allergies through a plant-based diet and why it inspired her to dive deeper into the world of nutrition, the moment she stumbled upon health coaching as a career option and decided to dip her toe into the wellness industry as a food blogger, what a day in her life as a food blogger looked like back in the day, and how she hustled and what she sacrificed to turn it into a real business, the story of how one of her recipes got featured in the New York Times and why it was key to building momentum in her business, the details of her initial failed book deal, what it taught her, and why it was a total blessing, the honest truth about what it’s been like to run a business alongside raising two young kids, and so much more!
     
    To learn more about Ilene Moreno and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 3 min
    111: Scaling a Spiritual Business with Jill Wintersteen

    111: Scaling a Spiritual Business with Jill Wintersteen

    Jill Wintersteen is the founder of Spirit Daughter, a popular astrology and wellness platform designed to help you live your best life. She was introduced to astrology as a teenager and continued her exploration while studying yoga, meditation and Chinese medicine. These practices served as the foundation of her life for over twenty years even as she became a neuroscience researcher with master’s degree in Psychology.
    But then, she realized her true purpose was spreading the messages of astrology and the cosmos. And as she stepped on that path, she was inspired to write and distribute monthly workbooks with the Moon as her guide. Today, Spirit Daughter’s Moon Workbooks reach thousands of people worldwide each month and help them set intentions to manifest their dreams while working with the energy of the Universe.
    In this episode, Jill shares why yoga and meditation have been her anxiety management tools since her teens, what it looked like for her to start out as a yoga instructor and bring together a unique variety of wellness modalities for her clients in early adulthood, how honoring her instincts are what allowed her to develop her best-selling product that is the core revenue stream of her business today, how the name Spirit Daughter was born and why Instagram was THE platform that allowed it to grow and reach such a big audience, the ways she has beautifully integrated her natural talents and passions into one business— from artistry and writing to spirituality and astrology, why even though she’s accomplished so much, she still feels a little bit of fear and vulnerability every time she posts on social media, and so much more!
     
    To learn more about Jill Wintersteen and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 5 min
    110: Turning a Personal Challenge Into a Business with Kait Hurley

    110: Turning a Personal Challenge Into a Business with Kait Hurley

    Kait Hurley is a student, teacher, entrepreneur, and the creator of KAIT, an app and online training platform that combines movement with meditation to help people care for their body, mind, and heart. Classes range from high-intensity sweat sessions to guided runs to yoga and meditation. And she is honored to share the teachings and practices that have been so deeply transformative in her life.
    So, as you’ll hear in the episode, Kait is an incredible human—a really good human. And beyond the work she does to help more people meditate, she also uses her voice and platform to speak up about issues she cares about—one being racism.
    She is actively anti-racist, which is something I’ve committed to being very recently. Because what happens to black people and people of color in our country is not ok. And I’m sorry for taking so long to take a stand on this publicly.
    If you’re a white woman who had been outraged by recent events or every event affecting a person of color, then I invite you to stop hiding too, use your voice, and educate yourself about how what you can do to help the black community.
    What does this look like? It looks like examining our own subconscious beliefs. It looks like following and supporting black women and all women of color. It looks like having hard conversations with family and friends who make racist remarks.  It’s about doing all of the above consistently. Not only when a black person dies.
    I know this is heavy, but it’s important. And if all of us want to really change the world—to help people awaken, be healthy, find inner peace and joy, and lead with integrity—then we have to play a part in changing this too.
    I’ll be sharing some resources with you below, so you can check them out. And I will be making a massive effort to have more women of color on the show.
    In this episode, she shares her journey with anxiety and chronic panic attacks and why it ultimately led her to explore meditation, and the massive impact it had on her state of mind, the moment she got the download for her business idea in her living room and how her husband played a key role in helping her turn it into a platform and app, what it looked like for her and her husband to quit their jobs and devote themselves to creating the business for two years—and why she points out that her ability to do that was largely rooted in privilege, how they tested out the concept before fully launching the brand and the incredible feedback they received from users early on, the grassroots efforts she made to build awareness about her platform and app early on in order to cultivate community and a wider audience, why collaboration has been SUCH a huge piece of her marketing strategy and how that’s impacted the growth of her company, and so much more.
     
    To learn more about Kait Hurley and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 10 min
    Solocast: Anti-racism and Brand Yourself

    Solocast: Anti-racism and Brand Yourself

    During this short and sweet solo episode, I hop on to make it clear where I stand on anti-racism, call myself out on the lack of diversity on the show, and share my intentions about how I'll change that moving forward.

    • 2 min
    109: Seeing Entrepreneurship as Your Big Adventure with Elsa Valentine

    109: Seeing Entrepreneurship as Your Big Adventure with Elsa Valentine

    Welcome back to another #OnTheRise conversation—
    If you’re new here, #OnTheRise is an interview series with early-stage entrepreneurs who are experiencing significant success within the first few years of launching their brands.
    I created this series to give you a peek at the decisions, intuitive guidance, and strategy that have empowered young business-owners to grow quicker than most.
    And today’s #OnTheRise guest is Elsa Valentine.
    Elsa is the co-founder of Innate Food, a UK-born collection of vegan superfood crackers.
    Ignited by her own health transformation as a teenager, Elsa wondered why all humans are not innately connected to the foods they need to thrive. And why the majority chose to eat processed foods, which are essentially accumulative poison.
    Later in life, it became her mission to create a healthy snack that not only contains superfood ingredients but also brings people the sensory euphoria that would keep them coming back for more— making it easy and delicious to choose something healthy over and over again.
    Her first product line, Innate Food was born out of this mission and a shared passion to shift the landscape of commodified food with her co-founder, Tess. The Innate Food collection can be found in Whole Foods and Sainsbury's across the UK, and it continues to expand globally.
    In this episode, why her sense of ambition was big from the ripe age of 12 years old and the wild million-dollar business plan she came up with back then, her winding career path from commissioned artist to working alongside a marine biologist, to running the horse-trekking farm of a cowgirl in New Zealand to the work she does today with Innate, her process for developing her product line and why she treated everything from recipe creation to branding as a work of art, why tuning into herself and connecting with nature have always acted as a compass and anchor in uncertain times, and are what have empowered her to see her circumstances as an adventure, her brilliant invention of Innate Mood, a digital product designed to help people build self-awareness and process their emotions using video journaling—this is fascinating, and so much more!
     
    To learn more about Elsa Valentine and the resources mentioned in this episode, visit the show notes.
     
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    • 56 min
    108: Using Meditation as Your Business Strategy with Jamie Graber

    108: Using Meditation as Your Business Strategy with Jamie Graber

    Jamie Graber is the founder of Organically Jamie, where she works as an Integrative Life Coach and meditation teacher to help clients discover their best selves by releasing old patterns and belief systems.
    As a self-proclaimed “mindset shifter”, her method brings together energy, kundalini, meditation, and breathwork with the principles of talk therapy to dig into the subconscious mind to initiate healing and transformation.
    As the former owner of Gingersnaps Organic Cafe, Jamie has become something of a shapeshifter herself after realizing that her true calling came not in food, but in personal growth and spirituality.
    Jamie believes movement and meditation are the tools that get us into the quiet enough to tap into the signs from within to break old habits and achieve the life we want. Her work has been featured in Well+Good, Mind Body Green, Refinery29, The New York Times, and more.
    Jamie and I first met at her amazing café at A Course in Miracles talks, and then later at a retreat where she shared her incredible story about healing her relationships with food. It’s been so cool to witness her business pivot from restaurant owner to energy healer. And I’m so excited to share our conversation about all of the above today.
    In this episode, she shares how she shifted from being of spoiled, materialistic, and angry in early adulthood to becoming who she really is: loving, purpose drive, and tapped into her soul, why moving from New York City to LA completely changed the trajectory of her life for the better, and the adventure she found herself on navigating a career as an actress and yogi, the experiences that sparked the idea to open her own raw food café, and her super cool, serendipitous process for manifesting its launch in New York City, how meditation has been her anchor in everything she creates, and why getting quiet and tuning into her own inner wisdom has been the most effective business strategy, what it was like to realize she didn’t want to be a restaurant owner anymore after devoting years to the business, and how to make the pivot into the work she does today, why she says owning your truth, living what you say, and taking action in alignment with your future self is THE key to attracting the right opportunities, and so much more!
     
    To learn more about Jamie Graber and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr

Customer Reviews

4.9 out of 5
160 Ratings

160 Ratings

Lili writing reviews ,

The Best Way to Learn

This is such insightful information about what it really takes to run a successful business!

Twinkleflip ,

Loved it!

I came across Episode 86 with Erin Telford because I did a Breathwork session with her and I loved all about it - both the host and the guest and all the wisdom that was shared from the heart and from a lot of experience over the years.

TwoKidsInNapa ,

This Podcast has become my guide

I recently discovered the Brand Yourself Podcast and listened to the first few (most recent) episodes then I decided that I needed to start at episode 1. I am currently on episode 8 and literally feel like the Universe has sent me my own personal guide! It just continues to get better. I am in awe of how many extraordinary women entrepreneurs exist. I have been in business for 13 years and am a mommy to a 2+ year old. This podcast is beyond expansive, supportive and overall a light in my life. I am full of gratitude! Thank you thank you thank you, Natalie N. Napa, CA

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