111 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Entrepreneurship
    • 5.0, 157 Ratings

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    109: Seeing Entrepreneurship as Your Big Adventure with Elsa Valentine

    109: Seeing Entrepreneurship as Your Big Adventure with Elsa Valentine

    Welcome back to another #OnTheRise conversation—
    If you’re new here, #OnTheRise is an interview series with early-stage entrepreneurs who are experiencing significant success within the first few years of launching their brands.
    I created this series to give you a peek at the decisions, intuitive guidance, and strategy that have empowered young business-owners to grow quicker than most.
    And today’s #OnTheRise guest is Elsa Valentine.
    Elsa is the co-founder of Innate Food, a UK-born collection of vegan superfood crackers.
    Ignited by her own health transformation as a teenager, Elsa wondered why all humans are not innately connected to the foods they need to thrive. And why the majority chose to eat processed foods, which are essentially accumulative poison.
    Later in life, it became her mission to create a healthy snack that not only contains superfood ingredients but also brings people the sensory euphoria that would keep them coming back for more— making it easy and delicious to choose something healthy over and over again.
    Her first product line, Innate Food was born out of this mission and a shared passion to shift the landscape of commodified food with her co-founder, Tess. The Innate Food collection can be found in Whole Foods and Sainsbury's across the UK, and it continues to expand globally.
    In this episode, why her sense of ambition was big from the ripe age of 12 years old and the wild million-dollar business plan she came up with back then, her winding career path from commissioned artist to working alongside a marine biologist, to running the horse-trekking farm of a cowgirl in New Zealand to the work she does today with Innate, her process for developing her product line and why she treated everything from recipe creation to branding as a work of art, why tuning into herself and connecting with nature have always acted as a compass and anchor in uncertain times, and are what have empowered her to see her circumstances as an adventure, her brilliant invention of Innate Mood, a digital product designed to help people build self-awareness and process their emotions using video journaling—this is fascinating, and so much more!
     
    To learn more about Elsa Valentine and the resources mentioned in this episode, visit the show notes.
     
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    • 56 min
    108: Using Meditation as Your Business Strategy with Jamie Graber

    108: Using Meditation as Your Business Strategy with Jamie Graber

    Jamie Graber is the founder of Organically Jamie, where she works as an Integrative Life Coach and meditation teacher to help clients discover their best selves by releasing old patterns and belief systems.
    As a self-proclaimed “mindset shifter”, her method brings together energy, kundalini, meditation, and breathwork with the principles of talk therapy to dig into the subconscious mind to initiate healing and transformation.
    As the former owner of Gingersnaps Organic Cafe, Jamie has become something of a shapeshifter herself after realizing that her true calling came not in food, but in personal growth and spirituality.
    Jamie believes movement and meditation are the tools that get us into the quiet enough to tap into the signs from within to break old habits and achieve the life we want. Her work has been featured in Well+Good, Mind Body Green, Refinery29, The New York Times, and more.
    Jamie and I first met at her amazing café at A Course in Miracles talks, and then later at a retreat where she shared her incredible story about healing her relationships with food. It’s been so cool to witness her business pivot from restaurant owner to energy healer. And I’m so excited to share our conversation about all of the above today.
    In this episode, she shares how she shifted from being of spoiled, materialistic, and angry in early adulthood to becoming who she really is: loving, purpose drive, and tapped into her soul, why moving from New York City to LA completely changed the trajectory of her life for the better, and the adventure she found herself on navigating a career as an actress and yogi, the experiences that sparked the idea to open her own raw food café, and her super cool, serendipitous process for manifesting its launch in New York City, how meditation has been her anchor in everything she creates, and why getting quiet and tuning into her own inner wisdom has been the most effective business strategy, what it was like to realize she didn’t want to be a restaurant owner anymore after devoting years to the business, and how to make the pivot into the work she does today, why she says owning your truth, living what you say, and taking action in alignment with your future self is THE key to attracting the right opportunities, and so much more!
     
    To learn more about Jamie Graber and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr
    107: Tuning In & Taking the Leap with Samara Zelniker

    107: Tuning In & Taking the Leap with Samara Zelniker

    Samara Zelniker is the founder of Mindfulness Matters, a platform dedicated to empowering leaders to reach their infinite potential. She’s been featured as a leadership expert in Forbes, Business Insider, and Focus TV.
    With over a decade of experience teaching yoga, meditation and mindfulness, she incorporates tools in Eastern ancient wisdom and modern Western science to help you individuals and businesses thrive.
    Through a curated and personalized program, Samara works with her clients to highlight innate talents and nourish a practical application of core strengths.
    As a result, clients are guided towards a deeper understanding of self, and a greater sense of purpose and fulfillment. This is done through 1:1 coaching, management training, team off-sites and international retreats.
    In this episode, Samara shares the sequence of unusual events that led Samara to fall in love with yoga, become a teacher, and start Mindfulness Matters, her bold decision to shift from a career in fashion to a brand new one in wellness, and how she leaned on both her intuition and practicality, why keeping her head down and staying in her own lane is what empowered her to get clear on her unique value and vs. getting caught in comparison and paralysis, why she recommends not being shy about leveraging your own personal network to initiate the beginnings of your business—and what it looked like for her to do just that, the brilliant strategy that helped build her relationships with HR executives in order to land clients in the corporate world, the 3 core marketing techniques that she swears by and how they have played a key role in the growth of her platform, and so much more!
     
    To learn more about Samara Zelniker and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 2 min
    106: The Art of Being an Entrepreneur with Aarona Lea

    106: The Art of Being an Entrepreneur with Aarona Lea

    Aarona Lea is the author of the intuitive oracle set 'The Moon Deck' which has reached thousands of women globally and been featured in publications like Goop, Well+Good, MindBodyGreen and others.
    As an entrepreneur for the past 20 years, she has a depth of experience in the realms of meditation, yoga, intuitive ritual, alternative therapies and more. She leverages her experience and training to facilitate empowering workshops and trainings and leads sacred circles and retreats worldwide, offers private & group Intuitive Oracle Readings.
    Beginning her healing path as a child, this curiosity about emotional health & intuition began a life-long journey of study, practice, & ritual where she explored the shadowy depths of healing trauma, recovered from chronic bulimia, and is now helping to normalize conversations around emotional and spiritual wellbeing.
    In our conversation, we chat about her journey to healing from bulimia through her yoga practice, and why she felt inspired to both become a yoga teacher and health coach, why intuition has always informed her decisions and led her to the perfect next step in both life and in business, her yoga teaching career, traveling the world, hosting retreats, and what she did to pivot when this business stopped growing, what inspired her to write an oracle deck and why it took years for her to finally launch what is now known as the Moon Deck, her process for creating the deck, crowd-funding for it, and building the brand so that it became a coveted personal growth tool and ritual, why she prefers steady growth over speedy growth and measures her success by how many lives she impacts, not how much press she gets, and so much more!
     
    To learn more about Aarona Lea and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 8 min
    105: The Magic of Thinking Big and Starting Small with Joanne Schneider

    105: The Magic of Thinking Big and Starting Small with Joanne Schneider

    Joanne Schneider is the Co-Founder and Head of Product at Kindbody, a network of beautiful tech-enabled fertility and wellness clinics designed to improve access and convenience for women’s healthcare. With locations in New York City, LA, and San Francisco.
    Aside from being one of the first to create a one-stop-destination of this nature for women, Kindbody also builds all of their own software in-house to reduce the cost of care for their patients and modernize the experience.
    Joanne has been leading product and engineering teams her whole career starting at Google in the Bay Area, and most recently at Flatiron Health, a cancer technology company.
    Joanne and I had this conversation at the end of 2019 way before COVID-19 became a worldwide pandemic. What’s amazing is that in New York City, fertility care has been deemed an essential healthcare service, so KindBody’s clinic has remained open and actively seeing patients. They also offer virtual consultations. Which means that women who are still on their fertility journeys can get incredible support even right now.
    I could not admire Joanne and her co-founder Gina more, and I’m really excited to give you a peek inside this incredible company.
     
    To learn more about Joanne Schneider and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 2 min
    104: Letting Life Lead You to Your Purpose with Jenny Sansouci

    104: Letting Life Lead You to Your Purpose with Jenny Sansouci

    Jenny Sansouci is the author of The Rebel's Apothecary: A Practical Guide To The Healing Magic of Cannabis, CBD, and Mushrooms. She's a certified Health Coach and creator of the wellness blog Healthy Crush, where she's been writing since 2008. Jenny is a graduate of the Institute for Integrative Nutrition and has been trained by functional medicine doctor Frank Lipman, MD in New York City. She is based in Brooklyn, New York.
    Jenny and I have known each other since 2011 when I started working at IIN. And we became friends through IIN’s Ambassador/Affiliate program— something that was a core part of my job there.
    I remember feeling so in awe of the life she’d created for herself, blogging fulltime and living with so much freedom. Ever since, I’ve watched her grow and expand and deepen her love for plants and their medicinal magic. I was so incredibly moved by her relationship with her dad and how she’s showed up for him as he’s navigated Pancreatic cancer.
    In this episode, she shares how she got her start blogging before it was even a thing— and what inspired her to shift from sharing her personal life to creating a platform devoted to wellness, her secret strategy to not only monetizing her blog, but optimizing SEO so it showed up on the first page in Google, how she leveraged affiliate commissions and advertising to fund her blog and earn enough to leave her full-time job, what it was like to travel the world as a digital nomad, how she made it happen, and why she’s spent the last few years more grounded and close to home, why her dad’s stage 4 pancreatic cancer diagnosis was a huge turning point for her not only personally but professionally, how her deep desire to help her dad led her to study CBD, Cannabis, and medicinal mushrooms and applied them to her father’s treatment plan, and so much more!
     
    To learn more about Jenny Sansouci and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 12 min

Customer Reviews

5.0 out of 5
157 Ratings

157 Ratings

Twinkleflip ,

Loved it!

I came across Episode 86 with Erin Telford because I did a Breathwork session with her and I loved all about it - both the host and the guest and all the wisdom that was shared from the heart and from a lot of experience over the years.

TwoKidsInNapa ,

This Podcast has become my guide

I recently discovered the Brand Yourself Podcast and listened to the first few (most recent) episodes then I decided that I needed to start at episode 1. I am currently on episode 8 and literally feel like the Universe has sent me my own personal guide! It just continues to get better. I am in awe of how many extraordinary women entrepreneurs exist. I have been in business for 13 years and am a mommy to a 2+ year old. This podcast is beyond expansive, supportive and overall a light in my life. I am full of gratitude! Thank you thank you thank you, Natalie N. Napa, CA

chefcarla_c ,

MUST Listen🙋🏻‍♀️❤️🎧

Are you still reading?! Seriously, go listen NOW!

I am excited when Blair’s newsletter lands in my inbox with a fresh podcast episode. I have been listening since the beginning!

This podcast is NOT just about shiny 6-figure businesses and perfect lives in the wellness world. It’s about the REAL deal parts of entrepreneurship — the magic and the mess.

I love how Blair engages with her guests and has an authentic conversation about their business. There is always a lesson that I can take away and apply to my own life + work in the world.

I also love following Blair on Instagram. Her approach to businessman + motherhood inspires me.

Thank you Blair for creating such amazing content! CONGRATS on 100 episodes.

Sending you❤️❤️❤️

xo Carla

@chefcarla_c
#100episodes

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