
300 episodes

Brandfetti Anita Siek
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- Business
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4.9 • 13 Ratings
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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.
Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
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How I Content Create for a Month in 2 hours
Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it.
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Pssst. Want a freebie?
Of course you do!
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Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie -
5 of the WORST pieces of "marketing" advice I've heard in 2023
Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead.
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Pssst. Want a freebie?
___
Of course you do!
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Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie -
How to create content that's shareable
Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count!
There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you generate content ideas that will be highly shareable.
PSSST! on the 21st of November, we are about to throw down on one VERY epic one-time-only-offer for FETTI FRIDAY (our version of Black Friday). This is BIG and is not something we have EVER done before. Want to be the first to know as soon as it drops? Sign up below.
wordfettigroup.com/signup -
My process when it comes to planning and creating captions and content
Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you:
My approach when it comes to planning and creating content The 5 things that are my GO TO when it comes to content planning strategically How I cross pollinate my content and create more hours in my week. Want to learn the EXACT system to what to say on your gram? Join The Caption Formula Workshop here wordfettigroup.com/workshop
For more BTS, follow me on IG at @anitasiek and the team at @wordfetti -
Is ranking #1 on Google still a thing?
Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out.
*FREEBIE*
Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.
wordfettigroup.com/freebie -
How you should strategically come up with your "speaking" topics
If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable?
Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking topics.
*FREEBIE*
Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.
wordfettigroup.com/freebie
Customer Reviews
YES
This. Podcast. It’s everything I could want in a marketing/branding podcast. Anita is candid, positive, and she makes me even more excited to be doing what I’m doing! I’ve learned so much from listening to this podcast.
Words = Power
Never have I found a podcast about branding and standing out in this social media world so informative as this one. Simple, relaxed and perfect bits of support to help someone navigate their brand and feel confident they are getting honest advice. A must download for any brand out there no matter where you are in your business journey.
Anita is the GOAT
Greatest Of All Time - Anita is constantly dropping knowledge, sharing valuable insights and generously giving advice to all her listeners.
I’ve followed and loved Wordfetti since discovering them over a year ago and was so excited Anita started sharing her talents via podcast as well.