Branding and marketing strategies behind political campaigns

In this episode of Herstories, Elaine Benfield interviews Sherean Malekzadeh Allen, a marketing expert with extensive experience in political campaigns. They explore Sherean's work in supporting local candidates and delve into the branding and marketing strategies that fueled the Biden-Harris campaign. The conversation highlights the importance of authenticity and joy in political messaging, the need to engage voters of all ages, and actionable ways to get involved in supporting candidates.