Branding a Beer Business: a Conversation from a Designer's Perspective [with Marcus Ohanesian and Nick Law‪]‬ Hop Forward: Getting You Ahead in the Brewing and Beer Business

On the Hop Forward Podcast this week, two designers involved in the craft beer space - Marcus Ohanesian (Perfect Evolution) and podcast host Nick Law (Hop Forward) discuss branding from a designer's perspective.
How has beer branding changed over time?  How does a designer approach a branding project?  What does a brewer need to do to get their product to stand out on a shelf or a bar?  And what even is branding?  Is it just the design on a can or a flashy logo?
These are some of the questions we ask as we talk about how branding can be make or break for your beer business.




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