13 episodes

Leslie Bromberg is President of Bromberg Consulting. Her career spans over 20 years in marketing, product development and business management, with a focus in the technology industry. Randi Dorman, Brand Strategist, has more than 15 years of marketing experience in Branding, Package Design and Advertising.

Established in 1997, Bromberg Consulting is deeply rooted in strategic processes that have been proven to bring success to our clients. With expertise in the areas of branding and strategic marketing, change management and technology adoption, we have a comprehensive knowledge of how to create and manage perceptions and beliefs to influence desired changes. Bromberg Consulting offers strategic marketing and change management services in two key areas: Branding & Marketing Services and Technology Adoption Services.

Branding for New Ventures University of Arizona

    • Business
    • 3.6, 8 Ratings

Leslie Bromberg is President of Bromberg Consulting. Her career spans over 20 years in marketing, product development and business management, with a focus in the technology industry. Randi Dorman, Brand Strategist, has more than 15 years of marketing experience in Branding, Package Design and Advertising.

Established in 1997, Bromberg Consulting is deeply rooted in strategic processes that have been proven to bring success to our clients. With expertise in the areas of branding and strategic marketing, change management and technology adoption, we have a comprehensive knowledge of how to create and manage perceptions and beliefs to influence desired changes. Bromberg Consulting offers strategic marketing and change management services in two key areas: Branding & Marketing Services and Technology Adoption Services.

    • video
    1. Apple Commercial Talks to Heart and Mind

    1. Apple Commercial Talks to Heart and Mind

    McGuire Center for Entrepreneurship

    • 3 min
    • video
    2. Introductions and Branding Attitudes

    2. Introductions and Branding Attitudes

    McGuire Center for Entrepreneurship

    • 6 min
    • video
    3. Branding as a Shortcut to Meaning

    3. Branding as a Shortcut to Meaning

    McGuire Center for Entrepreneurship

    • 7 min
    • video
    4. Short Q&A on Position

    4. Short Q&A on Position

    McGuire Center for Entrepreneurship

    • 1 min
    • video
    5. Holistic Approach to Brand Strategy

    5. Holistic Approach to Brand Strategy

    McGuire Center for Entrepreneurship

    • 8 min
    • video
    6. Communicating Values - Who, What, How

    6. Communicating Values - Who, What, How

    McGuire Center for Entrepreneurship

    • 5 min

Customer Reviews

3.6 out of 5
8 Ratings

8 Ratings

mariojosed ,

O

Ulqwwiev

SMC Bruin ,

Insightful

Nothing new here, but a nice refresher in branding basics. A little awkward with the two speaker presentation, as it seemed very unrehearsed, overall not to shabby. I walked away with a few nuggets...and am glad I burnt an hour on it. YMMV.

primefirst ,

You won't find anything useful here

This presentation is from a marketing consulting firm and is another typical example of the low barriers to entry for marketing. Randi is okay... Leslie needs to work on her presentation skills and providing value to her audience. Several of her sentences made completely no sense. She speaks using incorrect grammar. And you can really tell how nervous she is on stage, just look at her neck.

Not trying to be mean. Just providing criticism where needed and saving others time. I stopped watching after the second video. Perhaps the latter videos are better.

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