Branding With Your Eyes Closed Ad Infinitum

Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens.And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synonymous with Sonic Branding whenever it comes up with anyone who is serious about the topic.In this episode of Ad Infinitum, Stew and Joel discuss the...