Is branding important for product based businesses?
Absolutely! In fact, I think it may be even more important than branding for service providers (only slightly though). Why? Because you can buy stuff anywhere.
Even if you have exclusive product, you do have competitors, and your brand is what creates relationships with your customers so they choose to buy from you. As a product based business your brand is defined by a combination of your content, your customer experience and your products.
If you have defined and clarified your brand details you can make sure your content, experience and product are all on brand and creating the consistency necessary to grow your business.
On this week's episode of The Consistency Corner podcast we talk with retail buying veteran, Kristin Fisher about branding your product assortment.
Kristin Fisher is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support female entrepreneurs and makers in their business journey from hobby to scale.
Connect with Kristin on Instagram or learn more about Bocu.
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