37 min
Brandon Schulz, CEO and Co-Founder of Violet: $14 Million Raised to Power the Future of E-commerce Category Visionaries
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- Entrepreneurship
In today's episode of Category Visionaries, we speak with Brandon Schulz, CEO and Co-Founder of Violet, an e-commerce technology company that's raised $14 Million in funding.
Topics Discussed:
Brandon’s career background in social commerce and e-commerce businesses, and finding his calling in entrepreneurship
Why so many social commerce team struggle to establish an integrated infrastructure for large numbers of companies selling on a single platform
Violet’s vested interest in making their customers make more money, and how their pricing policy reflects this reality
How overpromising often ends up compromising the category creation process in the minds of customers
Finding product market fit, and the four-year slog towards finally making a commercial breakthrough
In today's episode of Category Visionaries, we speak with Brandon Schulz, CEO and Co-Founder of Violet, an e-commerce technology company that's raised $14 Million in funding.
Topics Discussed:
Brandon’s career background in social commerce and e-commerce businesses, and finding his calling in entrepreneurship
Why so many social commerce team struggle to establish an integrated infrastructure for large numbers of companies selling on a single platform
Violet’s vested interest in making their customers make more money, and how their pricing policy reflects this reality
How overpromising often ends up compromising the category creation process in the minds of customers
Finding product market fit, and the four-year slog towards finally making a commercial breakthrough
37 min