38 episodes

An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill Kniazev share their marketing experiences and stories while drinking beer. Topics range in all things related to marketing: including opinions, rants, and special guests. Have a drink with us and listen!

Brands and Brews Marketing Podcast Brands and Brews

    • Business
    • 5.0 • 1 Rating

An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill Kniazev share their marketing experiences and stories while drinking beer. Topics range in all things related to marketing: including opinions, rants, and special guests. Have a drink with us and listen!

    S4E3 - What’s New in AI SEO in 2024 with Tom Winter

    S4E3 - What’s New in AI SEO in 2024 with Tom Winter

    Jesse meets with Tom Winter - Founder of SEOwind. This is the second episode with Tom as we further discuss "What's New" in AI SEO.

    • 43 min
    S4E2 - Evolution of Marketing Education with Laurel Lane

    S4E2 - Evolution of Marketing Education with Laurel Lane

    In this episode, hosts Jesse and Kirill speak with Laurel Lane about the evolution and the future of marketing education.



    Laurel Lane is a Marketing Lecturer at Metropolitan State University of Denver.

    • 50 min
    S4E1 - B2B vs B2C Marketing (Jesse & Kirill)

    S4E1 - B2B vs B2C Marketing (Jesse & Kirill)

    Welcome back to Season 4 of the Brands and Brews Marketing Podcast. In this episode, Jesse and Kirill will explore the differences in marketing tactics and strategies between B2B and B2C sectors.

    • 46 min
    S3E18 - B2B Affiliate Marketing with Dustin Howes

    S3E18 - B2B Affiliate Marketing with Dustin Howes

    About The Guest(s):

    Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs.

    Summary:

    Dustin Howes joins the Brands and Brews Marketing podcast to discuss affiliate marketing. He explains that affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products or services and receives a commission for any resulting sales. Dustin emphasizes the importance of having a well-defined strategy and hiring an affiliate manager to ensure the success of an affiliate program. He also highlights the growing role of affiliate marketing in the B2B space, particularly in the SaaS industry.

    Key Takeaways:


    Affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products and receives a commission for sales.
    Hiring an affiliate manager or working with an agency can greatly improve the success of an affiliate program.
    Affiliate marketing is expanding in the B2B space, particularly in the SaaS industry.

    • 34 min
    S3E17 - SEO & Content AI with Tom Winter Founder of SEOwind

    S3E17 - SEO & Content AI with Tom Winter Founder of SEOwind

    Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields.

    Key Takeaways:


    AI is faster at processing data than humans, making it a valuable tool for content creation.
    Feeding AI with knowledge is crucial for obtaining high-quality output.
    AI and humans can work together in a "cyber method" to achieve better results than either can achieve alone.
    AI-generated content must provide value and be helpful to users to be effective.
    Adding a human touch to AI-generated content enhances its quality and relevance.

    Quotes:


    "AI is far better at going through a lot of data than humans because it's faster."
    "Garbage in, garbage out. If you don't feed AI with data, you will not get value out of it."
    "Every content writer will become a manager, an editor, an architect of content, managing a team of AI writers."
    "From Google's perspective, it doesn't matter if content is AI-written or human-written, as long as it is helpful."
    "AI can be an expert in a field if you feed it with specific knowledge."

    For more information on this episode and others, go here: https://brandsandbrews.com/episodes/

    • 31 min
    S3E16 - 5 Growth Strategies to Build Brand & Create Demand in 2023 with Andrew Bolis

    S3E16 - 5 Growth Strategies to Build Brand & Create Demand in 2023 with Andrew Bolis

    Are you a startup struggling to grow your brand and create demand? In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023. The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time. Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right people.

    5 Growth Strategies to Build Brand & Create Demand in 2023 by Andrew Bolis:

    1) Use cold email sequences to distribute relevant, high-quality, ungated content.

    2) Deploy a company-wide LinkedIn program.

    3) Partner with other companies on virtual events and research reports then cross-promote them.

    4) Tap into existing communities, build an active presence and distribute your content.

    5) Build your own community. Start by hosting a monthly invite-only virtual roundtable.



    To read more about our episodes, go here: https://brandsandbrews.com/episodes/

    • 35 min

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