Brands and Brews Marketing Podcast

Brands and Brews
  • 5.0 (1)
  • MARKETING

An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill Kniazev share their marketing experiences and stories while drinking beer. Topics range in all things related to marketing: including opinions, rants, and special guests. Have a drink with us and listen!

  1. 05/01/2025

    S5E2 - The Power of LinkedIn Ghostwriting and Outreach with Ger Flanagan

    Ger Flanagan joins Jesse McFarland on the Brands and Brews Marketing Podcast to talk about ghostwriting, LinkedIn outreach, and what it really takes to grow your influence as a business owner. Ger, founder of Acquired Digital, shares his journey from sports journalist in Ireland to agency founder helping others win on LinkedIn. If you're building a personal brand or running outreach campaigns, this episode is packed with actionable insight—and a little Guinness wisdom too.

    46 min

  2. 04/11/2025

    S5E1 - The Journey of a Young Marketing Agency Entrepreneur with William Turner

    In this Season 5 kickoff episode of the Brands and Brews Marketing Podcast, host Jesse McFarland chats with William Turner—Lead Writer at SpearPoint Marketing and founder of William & Friends. Over a couple of brews, they dive into William’s path to entrepreneurship and the 8 lessons he’s learned as a young agency owner, including why boldness matters, how to find mentors, and why there’s no one-size-fits-all roadmap to success. They also tackle fun rapid-fire questions about favorite Denver spots, beers, and business advice. Whether you're an aspiring entrepreneur or seasoned marketer, this episode is packed with insight and personality.

    36 min

  3. 08/09/2024

    S4E4 Why Your Website Isn’t Converting (And How to Fix It) - with Marty Greif

    In this episode, we meed with conversion specialist and owner of Site Tuners, Mary Greif. Marty shares his 3 questions for all website visitors and when and how to use call-to-actions on website. This is a great listen for anyone who is looking to increase website conversions (amateur or pro).

    34 min

  4. 07/19/2024

    S4E3 - What’s New in AI SEO in 2024 with Tom Winter

    Jesse meets with Tom Winter - Founder of SEOwind. This is the second episode with Tom as we further discuss "What's New" in AI SEO.

    44 min

  5. 06/12/2024

    S4E2 - Evolution of Marketing Education with Laurel Lane

    In this episode, hosts Jesse and Kirill speak with Laurel Lane about the evolution and the future of marketing education. Laurel Lane is a Marketing Lecturer at Metropolitan State University of Denver.

    51 min

  6. 05/01/2024

    S4E1 - B2B vs B2C Marketing (Jesse & Kirill)

    Welcome back to Season 4 of the Brands and Brews Marketing Podcast. In this episode, Jesse and Kirill will explore the differences in marketing tactics and strategies between B2B and B2C sectors.

    47 min

  7. 08/30/2023

    S3E18 - B2B Affiliate Marketing with Dustin Howes

    About The Guest(s): Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs. Summary: Dustin Howes joins the Brands and Brews Marketing podcast to discuss affiliate marketing. He explains that affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products or services and receives a commission for any resulting sales. Dustin emphasizes the importance of having a well-defined strategy and hiring an affiliate manager to ensure the success of an affiliate program. He also highlights the growing role of affiliate marketing in the B2B space, particularly in the SaaS industry. Key Takeaways: Affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products and receives a commission for sales. Hiring an affiliate manager or working with an agency can greatly improve the success of an affiliate program. Affiliate marketing is expanding in the B2B space, particularly in the SaaS industry.

    34 min

  8. 07/12/2023

    S3E17 - SEO & Content AI with Tom Winter Founder of SEOwind

    Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields. Key Takeaways: AI is faster at processing data than humans, making it a valuable tool for content creation. Feeding AI with knowledge is crucial for obtaining high-quality output. AI and humans can work together in a "cyber method" to achieve better results than either can achieve alone. AI-generated content must provide value and be helpful to users to be effective. Adding a human touch to AI-generated content enhances its quality and relevance. Quotes: "AI is far better at going through a lot of data than humans because it's faster." "Garbage in, garbage out. If you don't feed AI with data, you will not get value out of it." "Every content writer will become a manager, an editor, an architect of content, managing a team of AI writers." "From Google's perspective, it doesn't matter if content is AI-written or human-written, as long as it is helpful." "AI can be an expert in a field if you feed it with specific knowledge." For more information on this episode and others, go here: https://brandsandbrews.com/episodes/

    32 min
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An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill Kniazev share their marketing experiences and stories while drinking beer. Topics range in all things related to marketing: including opinions, rants, and special guests. Have a drink with us and listen!

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