An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill Kniazev share their marketing experiences and stories while drinking beer. Topics range in all things related to marketing: including opinions, rants, and special guests. Have a drink with us and listen!
S3E18 - B2B Affiliate Marketing with Dustin Howes
About The Guest(s):
Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs.
Dustin Howes joins the Brands and Brews Marketing podcast to discuss affiliate marketing. He explains that affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products or services and receives a commission for any resulting sales. Dustin emphasizes the importance of having a well-defined strategy and hiring an affiliate manager to ensure the success of an affiliate program. He also highlights the growing role of affiliate marketing in the B2B space, particularly in the SaaS industry.
Affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products and receives a commission for sales.
Hiring an affiliate manager or working with an agency can greatly improve the success of an affiliate program.
Affiliate marketing is expanding in the B2B space, particularly in the SaaS industry.
S3E17 - SEO & Content AI with Tom Winter Founder of SEOwind
Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields.
AI is faster at processing data than humans, making it a valuable tool for content creation.
Feeding AI with knowledge is crucial for obtaining high-quality output.
AI and humans can work together in a "cyber method" to achieve better results than either can achieve alone.
AI-generated content must provide value and be helpful to users to be effective.
Adding a human touch to AI-generated content enhances its quality and relevance.
"AI is far better at going through a lot of data than humans because it's faster."
"Garbage in, garbage out. If you don't feed AI with data, you will not get value out of it."
"Every content writer will become a manager, an editor, an architect of content, managing a team of AI writers."
"From Google's perspective, it doesn't matter if content is AI-written or human-written, as long as it is helpful."
"AI can be an expert in a field if you feed it with specific knowledge."
For more information on this episode and others, go here: https://brandsandbrews.com/episodes/
S3E16 - 5 Growth Strategies to Build Brand & Create Demand in 2023 with Andrew Bolis
Are you a startup struggling to grow your brand and create demand? In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023. The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time. Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right people.
5 Growth Strategies to Build Brand & Create Demand in 2023 by Andrew Bolis:
1) Use cold email sequences to distribute relevant, high-quality, ungated content.
2) Deploy a company-wide LinkedIn program.
3) Partner with other companies on virtual events and research reports then cross-promote them.
4) Tap into existing communities, build an active presence and distribute your content.
5) Build your own community. Start by hosting a monthly invite-only virtual roundtable.
To read more about our episodes, go here: https://brandsandbrews.com/episodes/
S3E15 - How to Help Business Coaches Scale Up to $250 to 7 Figures with Jessica Yarbrough
Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies.
In this episode, Jessica shares how to scale your coaching or consulting business.
You can find this episode here: https://brandsandbrews.com/episodes/
Timestamp for this episode.
Underselling and Undervaluing [00:02:55]
Pricing Strategies [00:05:05]
Finding Leads [00:02:55]
Leveraging Referrals and Other People's Traffic [00:07:27]
Scaling Your Consulting Business [00:10:38]
Leveraging LinkedIn for Lead Generation [00:12:48]
Networking and LinkedIn [00:14:34]
Importance of Targeted Audience on LinkedIn [00:16:28]
Advice for New Coaches and Consultants [00:20:25]
The value of coaching [00:21:52]
Challenges with online courses [00:23:09]
Finding Jessica Yarborough [00:23:44]
S3E14 - The Power of Product Marketing: Communicating Your Value Proposition - Tamara Bizyuk
In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to them. They also discuss the challenges of cross-departmental collaboration in product marketing and the pros and cons of working in a startup. Overall, the episode highlights the crucial role of product marketing in communicating the value of a product to the target audience.
Host: Jesse McFarland
Guest: Tamara Bizyuk - Product Marketer in Saas
Here's a timestamp:
Beer preferences [00:00:21]
Importance of product marketing for software [00:05:52]
Tips for finding a target audience for a new product [00:09:03]
Product Marketing for Software [00:11:18]
Finding Ideal Consumer for a Product TAM, SAM, SOM [00:16:14]
To read, watch, listen to the Brands and Brews episodes, go here: https://brandsandbrews.com/episodes/
S3E13 - Creating a Winning Design Strategy for E-commerce Brands with Lauren Schwartz
In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)
Here's a timestamp:
Montucky Cold Snack Branding [00:00:48]
Difference between Designer and Creative [00:04:15]
Value of Good Design for Companies [00:06:03]
The role of design in e-commerce [00:09:43]
Starting a design strategy for e-commerce [00:12:13]
Examples of brands with successful creative strategies [00:13:29]
Creativity and AI [00:18:36]
Starting a Design Career [00:21:18]
Starting Loft325 [00:24:04]
Building Trust with Difficult Clients [00:26:54]
Challenges of Design ROI [00:27:42]
Importance of Transparency in Creative Work [00:29:32]
You can see this episode all others at the Brands and Brews Marketing Podcast website.