49 episodes

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.

Brands That Podcast Lemonpie

    • Business
    • 5.0 • 13 Ratings

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.

    That's a Wrap on Season 2!

    That's a Wrap on Season 2!

    We hope you enjoyed season 2 of Brands that Podcast and all the incredible guests we had on the show. We are officially wrapped with this season but will be back for more in the future!

    • 33 sec
    Salesforce: Using a Storytelling Approach to Podcast w/ Michael Rivo

    Salesforce: Using a Storytelling Approach to Podcast w/ Michael Rivo

    In this episode, we talk to Michael Rivo, director of Salesforce Studios, about their incredibly produced show, Blazing Trails, and how they use podcasting to grow their brand.

    • 36 min
    Ahrefs: Maximizing Sponsorships w/ Tim Soulo

    Ahrefs: Maximizing Sponsorships w/ Tim Soulo

    In this episode, we chat with Tim Soulo, CMO at Ahrefs, about why Ahrefs spent $214K in podcast sponsorships over the course of a year, how they measure ROI outside of direct sales and leads, how they use qualitative attribution, and so much more.

    • 50 min
    Transistor: Transparency in Podcasting w/ Justin Jackson

    Transistor: Transparency in Podcasting w/ Justin Jackson

    Today’s guest is Justin Jackson, Co-Founder of Transistor, our favorite podcast hosting platform. In this episode, we talk about ways companies can use podcasting to build a community of supporters.

    • 53 min
    Purdue: Podcasting for Universities w/ Kate Young

    Purdue: Podcasting for Universities w/ Kate Young

    In this week’s episode, we talk with the host, writer, and producer of This is Purdue, Kate Young, about why a university like Purdue would start a podcast.

    • 40 min
    Mailchimp: Creating Holistic Podcast Content w/ Julie Douglas

    Mailchimp: Creating Holistic Podcast Content w/ Julie Douglas

    In this episode, we chat with Julie Douglas, Senior Manager of Mailchimp Studios, about their on-demand audio and video platform for entrepreneurs, Mailchimp Presents.

    • 40 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Maryhuston ,

Awesome!

Erik has been one of the tops in podcasting. He’s always insightful!

CuriousM1nd ,

A must-listen for podcasters

Erik and the Lemonpie team bring such a thoughtful, innovative approach to podcasting. It’s insightful and fun to hear about their process through this podcast. I couldn’t scribble notes fast enough!

Kellie Rene Photography ,

An Expert on all-things Podcast

Erik is an absolute MASTERMIND on all things podcast!! His podcast + advice is a must-listen. If you’re looking to launch or just need tips, he’s your guys! I love this podcast!