17 min
Brandsplaining and why does every brand want to change the world? Have You Got 5 Minutes?
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- Marketing
In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts
Dove campaigns https://www.dove.com/uk/stories/campaigns.html
This Girl Can https://www.thisgirlcan.co.uk/
Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004
Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA
These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/
Moneybox https://www.moneyboxapp.com/
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald
Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain
Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts
The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts
Dove campaigns https://www.dove.com/uk/stories/campaigns.html
This Girl Can https://www.thisgirlcan.co.uk/
Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004
Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA
These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/
Moneybox https://www.moneyboxapp.com/
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald
Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain
Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts
The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
17 min