17 min

Brandsplaining and why does every brand want to change the world‪?‬ Have You Got 5 Minutes?

    • Marketing

 


In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book.  For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.


 


Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts


Dove campaigns https://www.dove.com/uk/stories/campaigns.html 


This Girl Can https://www.thisgirlcan.co.uk/ 


Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004 


Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA 


These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/ 


Moneybox https://www.moneyboxapp.com/ 


Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald 


Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain 


Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts 


The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T 


 


Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information


Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/ 


 


Follow us on Instagram @HYG5MPod 


 


Find Rebecca: 


Twitter: https://twitter.com/rebecca7roberts


https://twitter.com/threadandfable  


Linkedin: Rebecca Roberts 


Website: https://threadandfable.com/


Podcast: The Hear It podcast 


 


Find Harriet:


Twitter: https://twitter.com/HarrietSmallies  


Linkedin: Harriet Small


Website: https://www.commsoveracoffee.com/ 


 

 


In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book.  For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.


 


Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts


Dove campaigns https://www.dove.com/uk/stories/campaigns.html 


This Girl Can https://www.thisgirlcan.co.uk/ 


Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004 


Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA 


These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/ 


Moneybox https://www.moneyboxapp.com/ 


Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald 


Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain 


Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts 


The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T 


 


Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information


Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/ 


 


Follow us on Instagram @HYG5MPod 


 


Find Rebecca: 


Twitter: https://twitter.com/rebecca7roberts


https://twitter.com/threadandfable  


Linkedin: Rebecca Roberts 


Website: https://threadandfable.com/


Podcast: The Hear It podcast 


 


Find Harriet:


Twitter: https://twitter.com/HarrietSmallies  


Linkedin: Harriet Small


Website: https://www.commsoveracoffee.com/ 


 

17 min