Ever see a new product in a store and say, wow, I wish I would have thought of that, or how a product got its name? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.
Enhancing Your Online Visibility with SEMrush
If you are an online marketer and want to know how to increase your visibility online, you should take a listen. don’t go away. Our guest on this episode is from the world's leading competitive research service for online marketing. Fernando Angulo, head of communications at SEMrush talks about its tools and strategies for getting its clients noticed online.
Enhancing Your Visibility Online with Global Leader SEMRush
Companies like Vidyard have seen the trends. They’ve developed a platform to help your videos do much more. On this episode, Vidyard’s Customer Outcomes Manager, Jacob Fernandes, talks about its capabilities and features.
Is Influencer Marketing Right for Your Brand with Kerry Perse
What is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our guest today is an expert on this very topic. Kerry Perse is the founder of Influence & Inspire Consulting. She’s here to tell us how to get started in Influencer Marketing.
Making TV Media Buying Easier with Michael Beach at Cross Screen Media
With so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, talks about his video advertising platform, which helps media buyers take some of the challenges out of buying broadcast, cable, connected TV, desktop mobile and social video content.
Drone Photography Considerations with Frank Datzer
Could your brand benefit from getting some spectacular aerial footage? If the answer is yes, what exactly do you need to know about drone photography? On this episode, Frank Datzer, director of photography and licensed drone pilot for DCP Video, shares his expertise.
How Milwaukee Got the DNC with Megan Suardini at Visit Milwaukee
It was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC), July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.
Every angle you can think of in growing your brand or learning from a pro before you take a new approach—this podcast is an appointment on my calendar!
Lively and insightful interviews with a wide range of subject experts. Professionally produced and very accessible. Dan’s conversational style creates a great atmosphere for both the interview subject and the listener.
A marketing information gem with behind the brand details from a wide range of business and organizations. Highly recommended!