152 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Brandwidth On Demand David Martin & Kipper McGee

    • Business
    • 4.9 • 11 Ratings

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

    Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE

    Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE

    Key Takeaways:
    Rick has worked at some very influential stations, including 25-years hosting mornings at the same station. We ask HOW???
    As somebody who’s done it, Rick shares tips for anyone replacing an institution, and offers ways to become an even bigger legend yourself?
    Known for hosting an ‘edgy’ morning show, Rick shares the story behind one of his most outrageous stunts!
    After 25 years, Rick has outlasted more than a few Program Directors, GM’s ─ and even corporate types. He shares what determines whether a manager is going to be good for you and your show, and conversely, what are some things they SHOULDN’T even THINK of doing?
    Rick explores the challenges of keeping a heritage morning show relevant for decades and gives his insights on evolving with the times.

    • 19 min
    Best Job, NEXT Job - Guest: Rob Barnett

    Best Job, NEXT Job - Guest: Rob Barnett

    Veteran broadcaster turned media headhunterhttps://robbarnettmedia.com/the-team/ ( ROB BARNETT) discloses how the post-pandemic job-hunting marketplace has changed, and offers valuable tips to job-seekers looking to advance their careers. Learn more http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (HERE).
    One Minute Martinizing explores http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (Finding the RIGHT Job).

    • 19 min
    Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle

    Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle

    As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS. Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book.
    We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever.
    Complete show notes: https://bit.ly/BWODQ3 (https://bit.ly/BWODQ3)

    • 23 min
    Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO

    Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO

    https://www.bridgeratings.com/dave-van-dyke-bio-president-bridge-ratings (Dave Van Dyke) was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks.
    As you'll hear, this guy knows his stuff, and is now is company https://www.bridgeratings.com/ (Bridge Ratings) is focused on every facet of radio and Internet audience engagement. Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts https://www.bridgeratings.com/article-directory-1 (various studies which are available to the public) which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio.
    Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms.
    This episode made possible by https://www.musicmaster.com/sales (MusicMaster) and https://bit.ly/PM217-4 (Personality Magnet Show) Prep. Visiting these links helps keep this podcast free to you!

    • 20 min
    Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York

    Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York

    Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America". He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment. This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS.
    KEY TAKEAWAYS:
    Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and their own career success. Skip also outlines some of the ways that HOT 97 and WBLS connect with their listeners, and shares some major takeaways for ANY radio station in ANY format.

    • 21 min
    Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group

    Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group

    It’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year! Leigh has over two decades of commercial radio experience where she hosted a #1 rated morning show and programming a #1 rated radio station with stints in markets like Champaign Rockford and Kansas City before moving home to Des Moines, where she’s again making her mark.

    HIGHLIGHTS YOU WON'T WANT TO MISS:

    (2:09) As a veteran broadcaster, OM, PD and host, Leigh offers some advice for people starting out in the industry today to help them succeed in tomorrow’s media world.

    (3:57) Leigh describes being a first-time multi-mom as she was arriving in a new market. We learn what Leigh looks at first when entering a new market, and shares some of the INITIAL THINGS she looks at to evaluate the current situation and staff!

    (6:31) With the pandemic nearing the rear-view mirror, Leigh notes how this experience may change what she’ll be looking for in future applicants

    (9:18) With Leigh’s impressive track record, clearly she’s worked with some exceptional people and some ‘not-so-good’ bosses, too. She reveals what they did and HOW they did it, all to make her a better radio pro.

    (13:07) Leigh shares critical tips for an employee who wants to make themselves INDISPENSABLE now, and be ready to move up through the ranks at a good company.

    • 21 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

walterradio ,

BRANDWIDTH ON DEMAND

THOUGHTFUL fun and professional excellent.

Jojo9985 ,

Big info in tasty bites

Interesting interviews offering insight into radio from the inside out ... presented in a warm and friendly way that makes you want to keep listening.

George Krueger ,

The future of broadcasting is here!

Brandwidth on Demand is THE podcast for media talent and leaders. Kipper and David give you a fresh look at integrating the social web with the craft of radio. They will help you understand the future of broadcasting. If you want to create great media on air and/or online, subscribe to Brandwidth on Demand!

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