Brandy Hellville & the Cult of Fast Fashion / Film School Radio interview with Director Eva Orner KUCI: Film School
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- TV & Film
BRANDY HELLVILLE & THE CULT OF FAST FASHION dives int a world where fashion is identity for teenage girls and one brand, Brandy Melville, has developed a cult-like following despite its controversial “one size fits all” tagline. Hiding behind its shiny Instagram façade is a shockingly toxic world, a reflection of the global fast fashion industry. Through a calculated social media presence and promoting an unattainable aesthetic, fueled by Instagram campaigns featuring its own employees and select “Brandy girls,” Brandy Melville conferred a sense of coolness to the teens who wore the tiny clothes that quickly exploded and today has nearly 100 stores in over 15 countries and over 80 cities worldwide. Fast fashion isn’t all glitz and glamor – it’s an exploitative business that pollutes the planet for the sake of profit. Media stories have exposed some of Brandy Melville’s unsavory practices and that’s why some call it Brandy Hell-Ville. BRANDY HELLVILLE & THE CULT OF FAST FASHION examines the far-reaching reverberations of mass-produced fast fashion by Brandy Melville and other mainstream fashion brands, as well as the consequences of the collective increase in consumption and production of cheap clothing, traveling to Accra, Ghana, a destination for discarded textiles that end up polluting landfills and waters. Director Eva Orner joins us to talk about the cult-like brand and the devastating impact that fast fashion, disposable clothing, and the pernicious culture that Brandy management has cultivated inside and outside the stores, and how prescient BRANDY HELLVILLE & THE CULT OF FAST FASHION is for exposing systemic exploitation within the global fashion industry.
For more go to: hbo.com/brandy-hellville-cult-of-fast-fashion
BRANDY HELLVILLE & THE CULT OF FAST FASHION dives int a world where fashion is identity for teenage girls and one brand, Brandy Melville, has developed a cult-like following despite its controversial “one size fits all” tagline. Hiding behind its shiny Instagram façade is a shockingly toxic world, a reflection of the global fast fashion industry. Through a calculated social media presence and promoting an unattainable aesthetic, fueled by Instagram campaigns featuring its own employees and select “Brandy girls,” Brandy Melville conferred a sense of coolness to the teens who wore the tiny clothes that quickly exploded and today has nearly 100 stores in over 15 countries and over 80 cities worldwide. Fast fashion isn’t all glitz and glamor – it’s an exploitative business that pollutes the planet for the sake of profit. Media stories have exposed some of Brandy Melville’s unsavory practices and that’s why some call it Brandy Hell-Ville. BRANDY HELLVILLE & THE CULT OF FAST FASHION examines the far-reaching reverberations of mass-produced fast fashion by Brandy Melville and other mainstream fashion brands, as well as the consequences of the collective increase in consumption and production of cheap clothing, traveling to Accra, Ghana, a destination for discarded textiles that end up polluting landfills and waters. Director Eva Orner joins us to talk about the cult-like brand and the devastating impact that fast fashion, disposable clothing, and the pernicious culture that Brandy management has cultivated inside and outside the stores, and how prescient BRANDY HELLVILLE & THE CULT OF FAST FASHION is for exposing systemic exploitation within the global fashion industry.
For more go to: hbo.com/brandy-hellville-cult-of-fast-fashion