34 min

Breaking Down Walls Between Sales and Marketing CEO Campfire Chat

    • Management

There’s often tension between the sales and marketing teams in large organizations. Becca Apfelstadt, CEO and co-founder of the treetree agency, works with B2B giants to unite the two groups and help them achieve the organization's goals. She shares how she gets everyone on the same page.

There’s often tension between the sales and marketing teams in large organizations. Becca Apfelstadt, CEO and co-founder of the treetree agency, works with B2B giants to unite the two groups and help them achieve the organization's goals. She shares how she gets everyone on the same page.

34 min