27 episodes

Hosts, Alex Brown and Joe Gradwell, are the founders of the award-winning marketing agency Campfire.

In this podcast series, they’ll be speaking to founders, creators and thought leaders within the digital marketing space, exploring the tools and tactics they have used to master algorithms, break the internet and grow their presence online.

If you’re looking for a unique, behind-the-scenes look into the methods of thinking and working that have led our guests to global success, this podcast is for you.

To find our other series, search 'The Deep Dive' in your favourite podcast app and say hello at @campfireagency_!

Breaking Social Campfire

    • Business

Hosts, Alex Brown and Joe Gradwell, are the founders of the award-winning marketing agency Campfire.

In this podcast series, they’ll be speaking to founders, creators and thought leaders within the digital marketing space, exploring the tools and tactics they have used to master algorithms, break the internet and grow their presence online.

If you’re looking for a unique, behind-the-scenes look into the methods of thinking and working that have led our guests to global success, this podcast is for you.

To find our other series, search 'The Deep Dive' in your favourite podcast app and say hello at @campfireagency_!

    How to write emails people actually open ft. Mailchimp

    How to write emails people actually open ft. Mailchimp

    If you’re not using email marketing as a key channel, then you’re missing out on utilising one of the most effective options to reach and engage your audience.

    Mailchimp’s Senior Director or Product Marketing Jamal Miller joins us on the podcast to dive into how to create impactful emails, how to use targeting to maximise your results and where to begin if you’re starting from scratch.

    Follow Mailchimp and for more of what's happening at Campfire, follow @campfireagency_

    • 38 min
    How to market a new app ft. Bimble

    How to market a new app ft. Bimble

    Launching a new app is no mean feat but once it's launched, where do you get your users?




    In this episode, Julia Mallaby, co-founder of the travel discovery app, Bimble, joins Alex and Joe to explain how they managed to grow their user base despite launching 3 months before the global pandemic and having a Ukrainian team directly affected by the war.




    Download the Bimble app and check them out on socials @bimbleapp and of course for more Campfire, it's @campfireagency_!

    • 32 min
    Web3: All you need to know with Catty Berragan

    Web3: All you need to know with Catty Berragan

    If you don't know what web3 is, how to invest in NFT's or what the creator economy may become - This one's for you because as marketers, you don't need reminding of the rapidly changing social landscape.




    So this week, joining Alex and Joe is Catty Berragan, the Creative Director at thirdweb, a company that makes creating Web3 apps, easy.




    With Web3 still being a hypothetical and futuristic projection of what the internet may become - why is it so important that marketers understand what might happen to the internet in years to come?




    Catty, an early adopter in crypto and NFTs, provides clear and digestible explainers about what web3 is, how it will create more creators and how to invest in NFTs that will hold value.




    Follow Catty on Twitter @cathaluk and for Campfire, it's @campfireagency_.

    • 49 min
    Why we're placing our bets on livestreaming...

    Why we're placing our bets on livestreaming...

    To find out how livestreams will evolve in the near future, you only have to look east.

    In part 2 of this dive into livestreaming, Alex and Joe take a look into how China's e-commerce market is using lives to drive enviable sales and why the east is so much further ahead than western markets.

    They also share the tell-tale signs showing eastern trends coming over to the west, how you can build a cost-effective, sustainable and impactful live streaming strategy and how to scale your live audience.




    For more of what's happening at Campfire, follow @campfireagency_

    • 32 min
    How we broke sales records with livestreams

    How we broke sales records with livestreams

    If you've been wondering where the value lies in livestreaming and how you can use it to achieve big results - click play, the answers are here.

    In this episode, Alex and Joe dig into their extensive experience in producing and executing branded live streams on YouTube, Tiktok, Twitter and Facebook to tell you their secrets to success...

    They discuss the strategy that led to them breaking their client's website sales record, how they outline creative that generates 40k comments in 1 hour and how they choose which platform is best to go live on for the biggest impact.




    For more of what's happening at Campfire, follow @campfireagency_

    • 26 min
    Give people a reason to follow you ft. Deliveroo's Josh Benge

    Give people a reason to follow you ft. Deliveroo's Josh Benge

    Josh Benge has tackled social media for some of the biggest worldwide brands – his CV impressively states previous roles at KFC and Brewdog before joining Deliveroo as their Global Head of Social Media in January 2022.

    Josh joins Alex and Joe to share some of his most impactful campaigns across his career, how Deliveroo works to understand different social media patterns for different countries, and why you need to stop pushing the same content out onto every channel.

    Follow Josh and Deliveroo and if you want the latest Campfire updates, it’s @campfireagency_

    • 29 min

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