213 episodes

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

Grow Your Practice Podcast Grow Your Practice Podcast

    • Business
    • 5.0 • 61 Ratings

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

    Grow Profits With Reactivations?

    Grow Profits With Reactivations?

    Grow Profits With Reactivations?
    In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset.
    Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthrough.
    To apply for Profitability Under Pressure, go to getbreakthrough.com/apply

    • 21 min
    Creating a Positive Impact: Tony and Melissa Cere, Owners of Kinetix PT, on Building Team Culture, Adding Cash-Based Services, Renegotiating Reimbursement Rates, and Balancing Growing Family Life with a Growing Practice.

    Creating a Positive Impact: Tony and Melissa Cere, Owners of Kinetix PT, on Building Team Culture, Adding Cash-Based Services, Renegotiating Reimbursement Rates, and Balancing Growing Family Life with a Growing Practice.

    Podcast: Tony & Melissa Cere, March 8 2024
    In this podcast episode, we're introduced to Tony and Melissa Cere, the duo behind Kinetix PT. Listen in as this successful married couple shares their journeys into physical therapy, their experiences as clinic owners, and the challenges they've faced.
    The two speak in depth about their communication methods, team-building strategies, and persistence in overcoming financial obstacles in their field, alongside their personal anecdotes and outlooks.
    Listen in to learn:
    Melissa & Tony's Journey Opening Kinetix PT in Gainesville, FL Struggles in the Beginning Building Trust within their Team Reimbursement Renegotiations Family Life and Work Life Their Most Influential Books Takeaways from Breakthrough
    To learn more about Tony, Melissa, or Kinetix PT, you can find them at:
    www.kinetixpt.com
    tonyc@kinetixpt.com
    melissa@kinetixpt.com
    Note: Applications for Profitability Under Pressure close March 21st, 2024. Apply at getbreakthrough.com/apply

    • 44 min
    David Straight of E-Rehab on Physical Therapy Marketing, Simplifying Websites and Reputation Management, the Importance of Google Reviews and Future Trends.

    David Straight of E-Rehab on Physical Therapy Marketing, Simplifying Websites and Reputation Management, the Importance of Google Reviews and Future Trends.

    In this episode, I sat down with David Strait of E-Rehab to discuss the evolution of physical therapy marketing.
    We explore the importance of a good website and online presence, the role of video, and future trends in the industry.

    • 47 min
    How to Practically Guarantee Your Patients Complete Their Full Plan-of-Care

    How to Practically Guarantee Your Patients Complete Their Full Plan-of-Care

    In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs. 
    Patient no-shows and cancellations is one of the most common profit leaks we see. 

    At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increase profits and improve patient outcomes.

    You’ll be able to develop a clear plan you can implement immediately. 

    LINKS

    How does your marketing stack up against other practice owners? Take the marketing quiz to find out now: quiz.getbreakthrough.com/marketing

    • 42 min
    5 Channels for Getting New Patients

    5 Channels for Getting New Patients

    Is your marketing working for your practice?
    In this episode, you'll discover my 5 best-performing channels for getting new patients.

    Gain an understanding of the shifting landscape of physician referrals, and why diversifying your channels for getting new patients is critical to ensure business stability and growth.

    Learn how I track and attribute new patients to marketing sources in my practice, and make informed decisions about where to continue to invest marketing spend.

    LINKS
    Find out how well your marketing is working compared to other practices. Take the quiz at: quiz.getbreakthrough.com/marketing

    • 16 min
    Is PT a Threat to GDP?

    Is PT a Threat to GDP?

    Why does the healthcare system undervalue PT?
    In this episode, I grapple with the reasons why insurance companies, healthcare systems, and politicians may not prioritize conservative care, specifically physically therapy, despite the evidence that it works and it's cost-effective.

    Your practice is likely impacted by the realities of our current healthcare system on a daly basis. You've likely experienced the challenge of growing a practice when you're competing with larger healthcare entities.

    In this episode, you'll gain a deeper understanding of the influence of politics and economics on healthcare decisions and the conflict between conservative care approaches and established profit-driven treatment pathways.

    I'll share my perspective on how we can go from fighting for survival to actually adapting and thriving independently, leveraging insights from successful peers.

    Discover ideas for how to come out on top in a challenging environment so you can continue providing quality care to people in your community.

    LINKS
    Contact Chad: chad@getbreakthrough.com

    Take the marketing quiz and find out how your practice ranks against competitors: quiz.getbreakthrough.com/marketing

    • 32 min

Customer Reviews

5.0 out of 5
61 Ratings

61 Ratings

**LOVER** ,

THE BEST PODCAST

Love the podcast!!!

Westcoast PT ,

Strategic Nuggets helping my Practice!

Love listening to this podcast. The unique approaches to each individual practice gives me confidence to roll out portions in my practice. I’m currently focusing on scaling my practice so this will help me along the way.

Mark PT ,

Value in so many ways!

I’ve been listening to Chad and working with his team at Breakthrough for over 4 years now, and I continue to learn and grow as a business owner as a result. The podcasts give insight and valuable information that is relevant to the practice owner in the current times and for future planning. You can’t go wrong listening as there are so many gems to take from his discussions. Keep the info coming!

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