Brewbound Podcast Brewbound

The Brewbound team reports live from the California Craft Beer Summit in Sacramento. The team discusses early takeaways from the first major meeting of California’s craft brewers since 2019, including thoughts on David Walker of Firestone Walker’s enthusiasm for craft beer, Brewers Association chief economist Bart Watson’s early production data and much more.

Wisconsin-based contract brewery Octopi Brewing is targeting 7 million cases produced in 2023, and a lot of that product isn’t beer. So how is the overall contract brewing landscape shaping up? Octopi founder president Isaac Showaki discusses.
 
Plus, the Brewbound team plays half-full, half-empty on new products hitting the market, including SunnyD Vodka Seltzer and New Belgium’s Wild Nectar Hard Juice, Bud Light Seltzer’s new-old ad campaign, and a St. Patrick’s Day rally.

Bump Williams Consulting’s Dave Williams and Brian “B.K.” Krueger discuss the early 2023 beer category retail trends, how the competition for the cold box is shaking out, the accelerated life cycle of brands, and Dry January and Super Bowl trends. They also share the opportunities ahead for smaller craft breweries and when is the right time to expand.

After a rough week for craft breweries acquired by Anheuser-Busch, the Brewbound team discusses the fallout of the world’s largest beer manufacturer shuttering operations of Platform Beer Co. in Ohio and layoffs at other Brewers Collective brands. 
 
The team also dishes on the resurrection of lager brand House Beer and the executive shakeup at Molson Coors. Plus, featured guest Aaron Staples breaks down the effect the Paycheck Protection Program had on the craft beer industry.

3 Tier Beverages consultant Stephanie Roatis shares the beverage alcohol segments trending up (hint, Dry January did all right) and those on the downward swing. 
 
Plus, the Brewbound team analyzes the Drake’s-Bear Republic craft-on-craft merger, breaks down Boston Beer’s full-year earnings report, questions why one of the largest craft breweries in the U.S. isn’t making non-alcoholic beer a focus, and calls for a moratorium on the use of “drinkable.”

Marketing and ad executives break down the winners and losers of this year’s beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider’s view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more.
 
Also, Brewbound reporter Zoe Licata explains the BORG (Black Out Rage Gallon) trend of mixing water, vodka and flavor packets into a gallon jug.