Two guys from the gray area between Gen X and Millennials talk about small business. Mike owns Premier Indoor Golf in NYC. Brian lives in Seattle and invests in small businesses.
1. The Idea
The first episodes of this podcast are being recorded while we're all working from home during the coronavirus pandemic. We're going to initially focus on how Mike started his business, Premier Indoor Golf, in the shadow of the Empire State Building in New York City. In this episode, Mike talks about how he ended up in NYC, why he decided to open a golf business there, and how he found his space.
2. The Build-Out
Mike talks about the prospect of losing his business due to the coronavirus, and we pick up our story about how Mike built Premier Indoor Golf just after he signed the lease and had to start actually building his space. This episode leads us right up to opening day.
3. Mike learns about Marketing
This episode focuses entirely on continuing Mike's story of how he built Premier Indoor Golf in Manhattan. We start with him opening the business and no one came. For weeks. Then Mike learns about marketing and everything changes.
4. The Mike Webster School of Customer Service
Running Premier Indoor Golf in Manhattan the past five years has taught Mike a few lessons about customer service: 1. The customer is NOT always right. 2. Even so, whatever they want, you should probably just give them, because it will cost you almost nothing and make them happy, and 3. You didn't build this business to get in arguments with customers. Let stuff go, even when you're "right", and everyone is happy.
5. Unemployed Mike Joins the Golf Industry
Back in the financial crisis of 2007, Mike lost his job in the oil & gas industry and decided to start in the golf industry. Overnight he went from a member at a club to the minimum wage guy picking up range balls. Seven short years later, he was opening Premier Indoor Golf.
6. Mike Worries about the Pandemic
In this episode, we jump from the history of Premier Indoor Golf to today, when the business is closed. Mike looks at the federal loan and grant options and wonders whether he should shut the business down now or try to ride it out.