Two guys from the gray area between Gen X and Millennials talk about small business. Mike owns Premier Indoor Golf in NYC. Brian lives in Seattle and invests in small businesses.
8. Life After Lockdown: Small Changes to the Business, Big Changes to NYC
In this episode, we discuss a few scenarios for how Mike's business might open up again once the COVID-19 lockdowns are lifted. We also discuss how business will be forever changed, and how NYC could be very different for years to come.
7. Wondering What Life after Lockdown Will Look Like
It's been a week since we talked. In this episode, we discussed how we see the business opening up once the lockdown starts to end, what makes a business "essential", and whether viruses came from outer space. This episode was recorded on April 9.
6. Mike Worries about the Pandemic
In this episode, we jump from the history of Premier Indoor Golf to today, when the business is closed. Mike looks at the federal loan and grant options and wonders whether he should shut the business down now or try to ride it out.
5. Unemployed Mike Joins the Golf Industry
Back in the financial crisis of 2007, Mike lost his job in the oil & gas industry and decided to start in the golf industry. Overnight he went from a member at a club to the minimum wage guy picking up range balls. Seven short years later, he was opening Premier Indoor Golf.
4. The Mike Webster School of Customer Service
Running Premier Indoor Golf in Manhattan the past five years has taught Mike a few lessons about customer service: 1. The customer is NOT always right. 2. Even so, whatever they want, you should probably just give them, because it will cost you almost nothing and make them happy, and 3. You didn't build this business to get in arguments with customers. Let stuff go, even when you're "right", and everyone is happy.
3. Mike learns about Marketing
This episode focuses entirely on continuing Mike's story of how he built Premier Indoor Golf in Manhattan. We start with him opening the business and no one came. For weeks. Then Mike learns about marketing and everything changes.