Brian Smith: How to Bring the Power of Conversational AI to Your Marketing Program The One to One Consumer Marketing Podcast

In our third episode, we speak with Brian Smith, a Senior Project Manager focused on Conversational AI and Digital Assistants at Intuit. In this show, Brian takes us through lessons learned from scaling digital assistants globally and offers actionable insights on how to build a model that can be used for a variety of products and services. 
Topics discussed: 
- How to build reusable components that can be used in multiple different product experiences.
- Thread control, and how to make sure that people are able to get seamlessly connected with a human if that is necessary for their query.
- Teaching AI bots to collect data on customers to enrich the ability to serve the customer’s query. 
- Finding the “happy path” for customers and figuring out how to keep customers on that path. 
- Why conversational AI is so essential for organizations to adopt today. 
- What it takes for an organization to be equipped to build a conversational AI model. 
- Exciting things in the future for conversational AI models. 
- What organizations need to know when they are first starting to build a conversational AI model. 
Links
Brian’s Website