Today’s guest is Brian Uhlmann, head of Business Intelligence at Velocity Snack Brands. Velocity manufacturers the healthier for you Popchips brand of snacks. Brian talks about how engaging with consumers on the health journey is different from other consumer packaged goods. Authentic communication and transparency of claims and ingredients are paramount. Brian also talks about the dated perception that healthier for you foods can’t taste great. He also provides a perspective on the high flying plant-based category. This is an excellent conversation for people interested in how a transformational brand is winning in the marketplace by having high respect for the consumer and an uncompromising dedication to quality in the product they sell.