59 min
๐ A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat ๐โช๏ธโฌ The Mobile User Acquisition Show
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- Entrepreneurship
David Barnard started developing apps soon after the first iPhone was released. In the last 12 years, he has seen each minor and major change play out in the appstores - from the first paid apps and their price drops - to the explosion of freemium - to the advent of subscriptions. In todayโs episode, he tells the stories of living through the roller coaster that the appstore has been.
If youโre wondering as to what relevance details from a decade ago will have to our world today, this episode will help you think about the unseen forces that influence what we see on our phones, and about how Appleโs policies have influenced the kinds of apps that flourish. Just as important, all of this helps contextualize the looming privacy changes that will effectively deprecate the IDFA in iOS 14.
This episode provides a fascinating and in-depth look at how the last decade helps us learn about whatโs ahead - and weโre excited to present it.
KEY HIGHLIGHTS
๐ผ Davidโs background
2๏ธโฃ 2 primary reasons why the App Store was a game-changer in 2008-09
๐ก๏ธ Introducing the App Store: a platform consumers trusted
๐งถ App Store enabled indie developers
๐ธ Price played a huge role in galvanising the App Store
๐ฟ The Stone Age of monetisation
๐ฐ Why the only way to earn from an app was to have a paid app
๐ค What โfree apps are freeโ meant for monetisation
๐ How the smallest of Appleโs decisions shaped the app marketplace
๐ The tale of 2 top charts
๐ธ Exposure: How curation influenced market economics
๐ฒ Limited monetisation led to mass market apps
โจ With subscription, you get sophistication
โ The limited scope of early ad-monetisation
๐ฎ Games were big winners
โ The timeline of how the platform and the marketplace evolved together
๐ The advent of in-app purchases - and the freemium/free-to-play model
๐ฅ Subscriptions and in-app purchases changed the incentives for developers
โพ๏ธ Value is the biggest driver of the subscription economy
๐งฏ Appleโs new IDFA policy is to offset some of the ills of the monetisation models
โ ๏ธ Freemium isnโt evil; but it brought about unintended consequences
๐ The future of the app economy is value-driven subscriptions
๐ How Tinder is an example of a subscription that also has consumable purchases
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/a-brief-history-of-app-store-monetization-with-david-barnard-developer-advocate-at-revenuecat/ย
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
David Barnard started developing apps soon after the first iPhone was released. In the last 12 years, he has seen each minor and major change play out in the appstores - from the first paid apps and their price drops - to the explosion of freemium - to the advent of subscriptions. In todayโs episode, he tells the stories of living through the roller coaster that the appstore has been.
If youโre wondering as to what relevance details from a decade ago will have to our world today, this episode will help you think about the unseen forces that influence what we see on our phones, and about how Appleโs policies have influenced the kinds of apps that flourish. Just as important, all of this helps contextualize the looming privacy changes that will effectively deprecate the IDFA in iOS 14.
This episode provides a fascinating and in-depth look at how the last decade helps us learn about whatโs ahead - and weโre excited to present it.
KEY HIGHLIGHTS
๐ผ Davidโs background
2๏ธโฃ 2 primary reasons why the App Store was a game-changer in 2008-09
๐ก๏ธ Introducing the App Store: a platform consumers trusted
๐งถ App Store enabled indie developers
๐ธ Price played a huge role in galvanising the App Store
๐ฟ The Stone Age of monetisation
๐ฐ Why the only way to earn from an app was to have a paid app
๐ค What โfree apps are freeโ meant for monetisation
๐ How the smallest of Appleโs decisions shaped the app marketplace
๐ The tale of 2 top charts
๐ธ Exposure: How curation influenced market economics
๐ฒ Limited monetisation led to mass market apps
โจ With subscription, you get sophistication
โ The limited scope of early ad-monetisation
๐ฎ Games were big winners
โ The timeline of how the platform and the marketplace evolved together
๐ The advent of in-app purchases - and the freemium/free-to-play model
๐ฅ Subscriptions and in-app purchases changed the incentives for developers
โพ๏ธ Value is the biggest driver of the subscription economy
๐งฏ Appleโs new IDFA policy is to offset some of the ills of the monetisation models
โ ๏ธ Freemium isnโt evil; but it brought about unintended consequences
๐ The future of the app economy is value-driven subscriptions
๐ How Tinder is an example of a subscription that also has consumable purchases
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/a-brief-history-of-app-store-monetization-with-david-barnard-developer-advocate-at-revenuecat/ย
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co
59 min