39 min
Brielle Nickoloff, Witlingo, discusses the importance of a voice portal and voice first marketing Agile Digital Business
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- Management
During my conversation Brielle Nickoloff, lead, product marketing, for Witlingo, she and I discuss the value of moving quickly in the voice platform. Hear how Amazon Alexa searches data sources to respond to voice search as well as insights about voice portals for your customers.
Nickoloff has a background in linguistics and neuroscience and user interface design. Her unique combination of degrees led her to Witlingo, which helps companies build voice experiences.
Here is our conversation and the associated time codes to help you locate key moments in the interview:
:29 Introduction from Scott Greeson
:42 Vickie Maris introduces the upcoming interview with Brielle Nickoloff, Witlingo. Vickie and Brielle met while attending the voice panel during Podcast Movement 2019.
1:53 Vickie provides background information about Brielle and her work in the voice community.
2:48 Brielle speaks three languages and has several publications to her credit. You can read more at her LinkedIn profile.
3:49 Reach Brielle via email, brielle @ witlingo dot com or through her LinkedIn profile.
4:08 How Brielle was led to the voice space. She had been double majoring in Neuroscience and Linguistics with an intent to go to Medical School.
4:32 A seminar in her linguistics program about profanity; she did a paper about why people get so frustrated with robot.
5:27 Her transition to voice for her career.
5:58 Vickie talks about taking a graduate level linguistics course during her undergraduate program
6:50 Brielle talks about the point at which she decided that she was not interested in taking the MCAT which had been part of her original plan
7:38 Contemplation of becoming a coder and attending a coding boot camp or other learning activities it would take to work in the voice space
8:21 A conversation with a best friend who was studying art and design had been sending job postings to Brielle about Google needing designers and linguists
9:03 Exploration about a career path in user experience design.
10:03 Voice design and roles in a "voice" career
10:30 Brielle began as a voice designer with Witlingo
11:22 Brielle is in a position at Witlingo that didn't exist a few years ago in this budding industry.
11:56 Reasons explained for the growth of the voice platform.
12:07 With voice, you don't have to learn how talk.
12:31 "We're finally at a point where this technology can understand us and speak back to us. Alexa was the first one. She helped make it mainstream."
13:03 "We need so many people in this field."
13:38 Vickie asks "What does a business need to do today to be ready for voice and how people are incorporating it in to their daily lives."
14:40 We're now at a point when you're in a room asking people if they know about voice assistants, everybody has at least tried it."
15:10 What does it mean to pay a company to build out a voice experience for you?
15:28 Witlingo has refined its offering to a SAS (software as a service) product for their clients. https://www.witlingo.com/
16:02 "With a website, you wanted to build your SEO roots early on when text-based search engines came out. Those who started building out very strong, rich content on any search engine were the ones who would be pushed to the top." Brielle Nickoloff
16:35 "There is no such thing anymore as seeing the 10 blue hyperlinks on Google's first page."
16:44 "If you a voice assistant a question about a brand, a company, anything; what you get back is one, single answer. It's not a bunch of options anymore."
16:56 "Even in text-based search engines, that has been a shift we're seeing as well."
17:30 "There is quite an interesting parallel between that and what is going on with voice."
17:56 "Our product is designed so that you can sit down and record FAQs about yourself or your company... It makes so that people can find what people are searching for about your company."
18:38 "There are two things to consider with voice - the content creation
During my conversation Brielle Nickoloff, lead, product marketing, for Witlingo, she and I discuss the value of moving quickly in the voice platform. Hear how Amazon Alexa searches data sources to respond to voice search as well as insights about voice portals for your customers.
Nickoloff has a background in linguistics and neuroscience and user interface design. Her unique combination of degrees led her to Witlingo, which helps companies build voice experiences.
Here is our conversation and the associated time codes to help you locate key moments in the interview:
:29 Introduction from Scott Greeson
:42 Vickie Maris introduces the upcoming interview with Brielle Nickoloff, Witlingo. Vickie and Brielle met while attending the voice panel during Podcast Movement 2019.
1:53 Vickie provides background information about Brielle and her work in the voice community.
2:48 Brielle speaks three languages and has several publications to her credit. You can read more at her LinkedIn profile.
3:49 Reach Brielle via email, brielle @ witlingo dot com or through her LinkedIn profile.
4:08 How Brielle was led to the voice space. She had been double majoring in Neuroscience and Linguistics with an intent to go to Medical School.
4:32 A seminar in her linguistics program about profanity; she did a paper about why people get so frustrated with robot.
5:27 Her transition to voice for her career.
5:58 Vickie talks about taking a graduate level linguistics course during her undergraduate program
6:50 Brielle talks about the point at which she decided that she was not interested in taking the MCAT which had been part of her original plan
7:38 Contemplation of becoming a coder and attending a coding boot camp or other learning activities it would take to work in the voice space
8:21 A conversation with a best friend who was studying art and design had been sending job postings to Brielle about Google needing designers and linguists
9:03 Exploration about a career path in user experience design.
10:03 Voice design and roles in a "voice" career
10:30 Brielle began as a voice designer with Witlingo
11:22 Brielle is in a position at Witlingo that didn't exist a few years ago in this budding industry.
11:56 Reasons explained for the growth of the voice platform.
12:07 With voice, you don't have to learn how talk.
12:31 "We're finally at a point where this technology can understand us and speak back to us. Alexa was the first one. She helped make it mainstream."
13:03 "We need so many people in this field."
13:38 Vickie asks "What does a business need to do today to be ready for voice and how people are incorporating it in to their daily lives."
14:40 We're now at a point when you're in a room asking people if they know about voice assistants, everybody has at least tried it."
15:10 What does it mean to pay a company to build out a voice experience for you?
15:28 Witlingo has refined its offering to a SAS (software as a service) product for their clients. https://www.witlingo.com/
16:02 "With a website, you wanted to build your SEO roots early on when text-based search engines came out. Those who started building out very strong, rich content on any search engine were the ones who would be pushed to the top." Brielle Nickoloff
16:35 "There is no such thing anymore as seeing the 10 blue hyperlinks on Google's first page."
16:44 "If you a voice assistant a question about a brand, a company, anything; what you get back is one, single answer. It's not a bunch of options anymore."
16:56 "Even in text-based search engines, that has been a shift we're seeing as well."
17:30 "There is quite an interesting parallel between that and what is going on with voice."
17:56 "Our product is designed so that you can sit down and record FAQs about yourself or your company... It makes so that people can find what people are searching for about your company."
18:38 "There are two things to consider with voice - the content creation
39 min