117 episodes

Want to build a Personal Brand? Wish you could see the real behind-the-scenes of how someone actual grows a strong personal brand and becomes an Influencer? How does personal branding work? What personal branding strategy actually helps you grow your audience, and what doesn’t work? Curious about how to make money as a social media influencer? And why should you want a personal brand at all in the first place? In this podcast, Jamie M Swanson, founder of the StorySession System and leader of the Personal Brand Photography movement, takes you behind the scenes as she pivots from having grown a highly-profitable business brand to growing her own personal brand. You’ll see what works, what doesn’t, and hear business tips along the way to help you grow your online business. She’ll explain her social media strategy, how she leverages her audience to fully support her family and make money online, and she’ll share the behind-the-scenes stuff that you’d normally only hear from your closest friends and colleagues in masterminds or over coffee. Plus, she’s going to share her statistics and numbers along the way. Sound good? Then Subscribe, Listen, and Leave us a Review letting us know what you think!

Bright Entrepreneur Podcast Jamie M Swanson

    • Business
    • 4.9 • 65 Ratings

Want to build a Personal Brand? Wish you could see the real behind-the-scenes of how someone actual grows a strong personal brand and becomes an Influencer? How does personal branding work? What personal branding strategy actually helps you grow your audience, and what doesn’t work? Curious about how to make money as a social media influencer? And why should you want a personal brand at all in the first place? In this podcast, Jamie M Swanson, founder of the StorySession System and leader of the Personal Brand Photography movement, takes you behind the scenes as she pivots from having grown a highly-profitable business brand to growing her own personal brand. You’ll see what works, what doesn’t, and hear business tips along the way to help you grow your online business. She’ll explain her social media strategy, how she leverages her audience to fully support her family and make money online, and she’ll share the behind-the-scenes stuff that you’d normally only hear from your closest friends and colleagues in masterminds or over coffee. Plus, she’s going to share her statistics and numbers along the way. Sound good? Then Subscribe, Listen, and Leave us a Review letting us know what you think!

    7-Figure Mindsets, Scaling your Messaging, and Hiring a Team with Molly Keyser

    7-Figure Mindsets, Scaling your Messaging, and Hiring a Team with Molly Keyser

    A conversation with my long-time friend Molly who also started a new biz after a big Covid Pivot.
    You can find Molly Keyser on Clubhouse @MollyKeyser and you can find Jamie Bright on Clubhouse @JamieBright
    Check out Molly's free 5-Day Course Kickstart Challenge here:
    https://bit.ly/3uRKolS
    Connect with Jamie Bright on Instagram at @JamieBrightAdventures
    Transcript:
    Today I get to introduce you to one of my longest friends in the online space. Her name is Molly Keyser. She was in the photography industry with me and also made a big pivot in her business last year after COVID hit. And we had the most wonderful conversation that went. All over the place. We talked about the biggest mindset shifts that we've made since we started our businesses and how we are growing our businesses differently.
    Now, we talk about the importance of messaging and how that shapes everything. We talk about focus. We talk about hiring. We get into all sorts of wonderful topics. I know you're going to enjoy it. So let's dive in to this phenomenal 📍 podcast
     
    Molly has been a dear friend of mine for gosh, how long Molly ages? Like seven, eight, nine years. Yeah, like probably eight, I think. Forever. Very long time. And, um, we have both grown businesses starting in the photography industry and then pivoting away.
    And she is just one of my dearest colleagues and I'm so excited to, excuse me. I am so excited to have her here today and to introduce her to you. So Molly, would you take a quick moment and share, um, Like super brief, like a little bit of your journey and where you are now and what you're doing now. Just so people kind of have context of who you are.
    Sure. So hello guys. So yeah, I started out, let's see here many years ago, I ended up, I dropped out of college, started a photography business. With 81 cents to my name was living with my grandma low times, low times. And I grew that photography business to multiple six figures. So other people started asking me how I was able to do that.
    And so I started doing a little bit of coaching and if you're doing coaching right now, you might relate to this. I felt like I kept repeating myself over and over. Um, so I thought, you know, what, if I take this same information and put it into an online course, So I put it into an online course. And for the last six years I had an online course for photographers.
    Um, one of which we grew to $2 million a year. And then when the pandemic hit, um, I actually made the decision to pivot and I can maybe share more on that later out in the episode. But, um, now my, my one and sole focused business is called profitable courses. So I am a course expert and I help people just like you turn their passion into an online
    course.
    Yes. And you do such a good job of making things so clear and simple. You're such a good teacher, so all right, Molly. Um, what I really want to dive into right away in our conversation and just see where it takes us is talking about now that you've pivoted about a year ago. Gosh, it's almost. Exactly a year.
    Isn't that crazy? Yeah.
    What month is it? March one month
    short of a year. March 12th is the day that it hit me. Oh my God. What month is it? That's so like, can I think like April
    I started to pivot and I think may was like the official start of the new year,
    like right away, you knew. But, um, since you've been through this pivot, I would love Tish.
    Um, Just basically have a conversation about how you're building your business differently now and like how I've been building my differently now than back when we started and how that mindset has changed for, for you. So like you wanna, you want to start like, how is your mindset different today than it was way back when
    you started?
    Wow, it's crazy. I would say the first thing that comes to mind is just. Almost like a calmness, assuredness and focus. Um, and I will say, you know, when you're starting your first business ever, I feel like you are going to go th

    Hiring & Managing a Team and the 5-A Framework with "The Queen of Ops" Megan Kuethen

    Hiring & Managing a Team and the 5-A Framework with "The Queen of Ops" Megan Kuethen

    Connect with Megan Kuethen, the "Queen of Ops" at @thequeenofops on Instagram.
    Like this episode? Would you take a moment right now to please leave a review? That'd be amazing, thank you!
    Send a DM to Jamie Bright @JamieBrightAdventures on Instagram and let her know what you thought of the episode!

    What's Your Owner's Intent & Why is it Important?

    What's Your Owner's Intent & Why is it Important?

    Apply to join the Brighter Together Mastermind and get all the details by clicking here. 
    >>> http://wearebrightertogether.com
    Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
    Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email
    Transcript:
    Hey friend today instead of our regular podcast opener, I thought I'd play a little guitar for you. I'm out of practice, but why not? Right.
    just kidding. Not going to do that. I don't know why I thought that would be a fun opening, but here I am. Let me put my guitar away. Oh, my gosh, I'm sitting in my closet recording. Cause the sound is better here. And my guitar happened to be here and I haven't picked it up in ages. So I thought I would. But today, what I really want to talk to you about is the intention behind what you're doing. Why are you growing your business? And I want to talk about why it's so important to answer that question and what got me thinking about it in the first place.
    So it's going to be an awesome episode and I cannot wait to share with you 📍 so a couple of weeks ago I got mail, like a piece of paper, actually. It was several pieces of paper from Casey Graham, who is the founder of gravy. They're a payment recovery company and he sent out this thing called the outsider and it's a paper newsletter. And it's fantastic. I was really surprised to get it.
    I've been a client of gravies for several years, although, with closing down the photography stuff, I'm not using them at the moment cause I don't have that membership going anymore, but they were great. And I got this outsider newsletter and it was all about defining your owner's intent, which is.
    Basically the reason why you are growing your business and what your goal is for your business. Now that might seem really basic, but it's a lot deeper than you might realize. And it got me thinking in a big way. So when I was first starting out my business At that point, my entire goal was just to replace my household income so that I could have more freedom over my time and more autonomy. Be able to see more of my kids' milestones and be around more frankly, I was tired of commuting an hour and a half each day, and then working in a job that sucked the life out of my soul.
    So my complete purpose in starting my business. Was simply to replace my income so that I could get out of a job that sucked the life out of my soul. I didn't want to be an actuary anymore. Because of that. And because that was my intention with the business, I basically created another job for myself.
    The business was fully dependent on me. I was the face of the company. I was one doing the delivery. Yes. There are times when I had a team, but it was all based upon me. And I was constantly busy. Constantly busy. I did all the copywriting. I did all the sales pages. I did all the marketing. I did all the customer support until I got really wise and finally hired somebody best investment I ever made by the way.
    And yes, it was amazing. And yes, it was very profitable. But I was very busy and it took me until several years later to really learn how to grow a team and to pass some things off so that I could get the freedom and autonomy that I was really searching for. And it was a really hard transition and I was still working on it even before COVID came.
    I was literally in the middle of evergreening, everything so that I could step away a little bit, but it was still push, push, push, and very much so dependent on me, even though it was less dependent on me than it had been in quite a long time. And so when COVID came and I went through the whole massive business transition, it was kind of like giving myself a clean slate and.
    I was able to think about how I would do things differently. Now with the 10 years of experience that I have doing this. Full-time. And at first I wasn't thinking about that at first I was thinking, okay, how do I get some more money int

    3 Mindset Shifts to Make to Grow Beyond the Messy Middle

    3 Mindset Shifts to Make to Grow Beyond the Messy Middle

    Apply to join the Brighter Together Mastermind and get all the details by clicking here. 
    >>> http://wearebrightertogether.com
    Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
    Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email
    Transcript:
     
    In the last episode I talked about how important it was to shift your mindset, if you want to get out of the messy middle and really scale. So in today's episode, I thought I would share three of the biggest mindset shifts that I believe need to happen in order for you to get out of the messy middle, because these three things will keep you stuck.
    Long-term and until you recognize them, it's going to be really hard to move beyond them. And that's genuinely what I want for you It's going to be a good one. So let's dive in real fast 📍 you should probably know that the reason. I know these mindset shifts are so prevalent are because I have struggled with each and every one of them at some point in my entrepreneurial life. And when I overcame these three mindsets or shifted them into whatever they needed to be, that's when things really started to take off.
    And kept me from being held back in that messy middle and started to grow much easier. So it's, it feels a little vulnerable sharing these with you, honestly, because I've had to work through them myself so much, but here they are because I want you to. Basically benefit from the stuff I've been through.
    And if these are things that are keeping you stuck, the sooner you can recognize them the faster you're going to be able to move beyond them. So, number one, the reason that we are stuck in the messy middle. Is that we feel really insecure about our worth and our authority and feel the need to prove ourselves.
    what I mean by that is we're putting out way too much free content, or we are over-delivering in our courses and our memberships where we might even been giving them. All of this information, that's really, really great information, but it's overwhelming them. They don't need to know all of it because they just want results.
    They want to implement what they're learning and get results as fast as possible. But we feel this need to give them more and more and more information or to do more one-on-ones or. Basically, we take on this responsibility for getting them results. So sometimes, and I've seen this and I've done this, so not just seen it, but done it.
    We even jump in and do the work for our people. So for example, let's say that you're a copywriter and you're teaching people how to write copy, and you give them all these templates and you. Teach them all the different things they need to be thinking about as they're creating sales pages and all these other things, but then you have somebody who reaches out and they're struggling and they're like, Oh, you know, I just I'm struggling with this or that.
    Or could you critique this? And so even though you didn't charge them for it, and you've got a lot of people and it's not scalable, You feel like you need to prove that what you're doing is good and you feel like you must get them results. And so not only you do, you critique it, but then you give them all of this copy and you kind of do some of the work for them, which honestly.
    Sorry to say it. It's kind of, co-dependence when we take on the responsibility for them getting results, we need to guide and help them learn how to do things on their own and focus on results more than on giving more information or just doing the work for people.
    So that. They can truly learn how to do it themselves and be able to replicate it in the future, but also teach them how to trust themselves. The reason we do this, it's not bad to help our people. I mean, love on your people, help them get results for sure. But keep your boundaries in place because what happens is.
    If we're doing this because we feel insecure about our worth or we really feel like

    How Your Focus Shifts As You Grow Your Business

    How Your Focus Shifts As You Grow Your Business

    Apply to join the Brighter Together Mastermind and get all the details by clicking here. 
    >>> http://wearebrightertogether.com
    Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
    Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email
    Transcript:
    Confession. I don't do email. I just don't. I hate it. I hired somebody to start doing it for me in 2013. And I have not looked back since in fact, I don't even have email on my phone and. Yes, I have an email address, but it's fully managed by my customer service gal. And she is my favorite person in the entire world most days, because she can do everything I need in very little time and respond to stuff that needs responses from me by asking me a quick question, and then I'm not distracted by email all the time.
    Now that being said, I do have one personal email address that I use for like my kids, teachers, and you know, all the things that require it, that aren't business-related that I have to deal with on my own. And somehow somewhere I ended up signing up for a newsletter with James clear. And I, I've gotta be honest.
    I haven't read email newsletters in years because that's why I wanted somebody else to do my email because I will read them and I get sucked into them and I get pulled into all the hype and I need to focus. Like I don't need more stuff. I don't need more education. You probably don't either. I need focus.
    I need to just do what I know I need to do and move forward. But I saw this newsletter come through from James and he's amazing, he wrote atomic habits. One of the most brilliant people. I follow a note. And when I do go into that inbox, which is like once a month or whatever, I never check it.
    But when I have to, because I know there's something there from a teacher or something, and I see his stuff, I'll read it because. It's some of the best content in an email I've ever seen. And so today I want to share with you a nugget that I took from his email and talk a little bit about how that can help you grow in your business and help you identify what you should be focusing on right now. 📍
    So here's a quote that hit me really hard that I wanted to share with you. Now, this is James clear. He said where to focus for the beginner execution for the intermediate strategy for the expert.
    Can you guess what it is? That wasn't his quote. That's my little side it's mindset. Okay. That's James clear from his email newsletter. I just thought this was so brilliant because it makes so much sense to me when you're first starting out, you need to know like what the softwares are to use, what the tools are, how do you actually do the things and what does it look like and how do you get people onto an email list?
    And what do you say. And the focus is all on getting it set up, it's figuring out what to do and how do you actually make that happen? And that's the bulk of your questions when you're just starting out. Then once you start to get some progress, you start to make some money. That's one strategy is so important.
    That's when you get super intentional about your messaging, about your offer, about your conversion mechanism, about your traffic and about your nurture. When you get those things into place, then things can really start rocking. And rolling, this is where courses on marketing and sales and all of those things are super helpful and they can really start helping you to accelerate the results that you are getting in your business, which is fantastic.
    However, and this is the biggest mistake I think I see that keeps people stuck in the messy middle is that we don't give our strategies enough time. We do this thing that I call FOMO marketing. We try a strategy and maybe it kind of works. Maybe it doesn't. And then we read all those email newsletters, which is such.
    Oh, such a black hole and we get all hyped up and we're excited about so-and-so's new free challenge. And we get exc

    Are You Thinking Too Small in Your Business

    Are You Thinking Too Small in Your Business

    Mastermind Promo Show Notes Links:  Apply to join the Brighter Together Mastermind and get all the details by clicking here. 
    >>> http://wearebrightertogether.com
    Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures
    Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email
    Transcript:
     
    A few weeks ago, I had an incredible conversation with my friend, Jay Wong. Now I've known Jay for years. I think it's years now. Wow. And we don't connect super often, but when we do connect, we go deep and he's always somebody whose advice I value immensely. And over the last few years I have watched Jay go from struggling to sell a course on how to start a podcast to running this incredible multi, multi figure agency, helping people deliver podcasts.
    And he's grown this massive team and he's just crushing. It he's even made some big pivots. And he said something to me in our conversation that I've heard before, but he said it at just the right time to really shape how I'm thinking about 20, 21 and subtly shift the direction I'm going in this year. And I cannot wait to share it with you in today's episode 📍 So Jay and I connected again because we ran into each other on clubhouse and we had this really phenomenal conversation about how we were using it and how we were planning to use it this year. And so we did this whole little clubhouse room on it, and afterwards we hung out together and talked for at least another two hours and.
    Caught up because I don't know. I think we hadn't talked in about a year and a half since we were at tribe live together in Toronto a year and a half ago back when people could still meet with each other. Oh, I miss in-person events so bad. Don't you? Anyways, we were catching up and he was telling me about the incredible.
    Progress that he had made in his business and how he had shifted into this agency model and had to grow as a leader and really build this incredible team because he was so beyond the point of being able to do it all himself. And in order to scale his agency, he knew that he had to bring other people on to help him do the work.
    I was just so impressed by his progress, but even more so by the personal transformation. But he had to make in order to become the kind of person who can let go of control and really allow other people to do the work for his clients, for him on his behalf, which is, it's just a big shift.
    Anytime you have a team, you know that they're never going to do it exactly like you would. And even if their quality is good, it's really hard to find people who can consistently meet the quality that you meet and hard to find people who care as much as you do. And all the things, it just requires a massive leadership shift, and you really need to change your mindset and learn to let go of a lot of control.
    And honestly, a lot of fear of being judged because that's kind of where this all stems that comes from building a team and hiring other people to help you do the work. And it was just a beautiful thing to see how he had done this. And so I told him that and he said something really profound that helped shape the, the entirety of my thoughts over the next few weeks.
    He said, you know, I've really. Built a business for where I want to go and not for where I am now or something along those lines. I'm terrible about remembering verbatim. And he talked about Wayne Gretzky, who was asked why he was such a good hockey player. And he said, well, I skate to where the puck is going.
    Not to where the puck is right now. And I started thinking about my own business. I've been growing this mastermind, which I love so much. And my original goal with all of this is to get back to a seven figure business, which I could totally do on my own.
    With just running, you know, several small groups of no more than 12 people and getting to that point. And that's been my goal. I'm like, okay, I'll start these groups. I jus

Customer Reviews

4.9 out of 5
65 Ratings

65 Ratings

I Like PNut PiEs ,

Perspective shift!

I love this podcast: wisdom, honesty and know-how. Jamie gives her listeners small action steps and speaks to heart issues, as well. Yes, yes, yes. More please!

Rhap21 ,

I’m hooked!

I have been working as a freelancer in social media marketing and it has felt like I need to figure it all out on my own. I am great at telling clients how to build their brand but definitely struggling at building my personal brand. This podcast is a game changer!

Laurie-Ann Murabito ,

In my Top 3!

This podcast is informative and digestible. I feel like I’m chatting with Jamie Swanson over coffee at her kitchen table. Bite size nuggets that’ll make you rethink how you approach your business. Thank you Jamie!!

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