Want to build a Personal Brand? Wish you could see the real behind-the-scenes of how someone actual grows a strong personal brand and becomes an Influencer? How does personal branding work? What personal branding strategy actually helps you grow your audience, and what doesn’t work? Curious about how to make money as a social media influencer? And why should you want a personal brand at all in the first place? In this podcast, Jamie M Swanson, founder of the StorySession System and leader of the Personal Brand Photography movement, takes you behind the scenes as she pivots from having grown a highly-profitable business brand to growing her own personal brand. You’ll see what works, what doesn’t, and hear business tips along the way to help you grow your online business. She’ll explain her social media strategy, how she leverages her audience to fully support her family and make money online, and she’ll share the behind-the-scenes stuff that you’d normally only hear from your closest friends and colleagues in masterminds or over coffee. Plus, she’s going to share her statistics and numbers along the way. Sound good? Then Subscribe, Listen, and Leave us a Review letting us know what you think!
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Recently, my friend assumed Stu McLaren reached out to me and asked if I'd be willing to contribute a very short little clip, explaining my best marketing tip for 2020 so that he could include it in his 200th episode of the marketing, your business podcast, which should be live right now. If you want to go check it out.
But it got me thinking about how everything has changed and how I'm building my business differently this time than I did the first time and how it's so much easier in some ways to build a business today than it was 10 years ago, even though there's just so much more competition now than there's ever been before. But the beautiful thing is there's so many more softwares and marketing techniques and all of these things to make it easier than ever to reach the people you want to reach and connect with them. And my tip was all about how I've been using personalization and building relationships with my prospective clients to get more sales.
And I thought I would do a podcast episode on that with you both because it is really powerful, but also because I want to go a lot deeper than I was able to in a little three minute clip. So that's what we're going to be talking about today. And I cannot wait to dive in 📍 We all know that the internet has changed, how things are sold forever. The whole invention of online businesses and our ability to sell anything to anyone, anywhere in the world. It's utterly incredible. And it's never been easier to start an online business than it is today.
when I started 10 years ago, I had to learn all of this crazy WordPress coding from scratch. And, I mean, YouTube, I don't think was even around. So hosting videos was. Almost unheard of and having video on your website and gosh, it was, it was a totally different landscape.
It is so much easier now with the softwares and the tools we have available to get something up and running fast. But there's one thing that absolutely has not changed over all of those years. And that is the same today as it was 50 years ago. And that is that people buy from the people that they know.
The people that they like and the people that they trust now this phrase gets thrown around a lot and it's really easy to say. Yeah. Yeah, I know. We know, but it's so easy when we're working in the online space, especially as our audience grows and we have to scale our business and we have to scale our messaging and we start.
Using marketing techniques that can welcome thousands of people to come and watch us at the same time or to get our emails or whatever it is. Right. We have this mass audience potential that makes us feel a little bit disconnected from who we are really serving in some ways, because we can't have a conversation with each and every one of those people in fact, it's impossible for a single person to have conversations with thousands of people a day. We just literally do not have the time to do that in and of ourselves. However, the more personal touches that we can do means the more trust that we're going to build, which means the more sales that we are going to get, people would rather buy from people. Then random companies, because when we connect, we feel like somebody actually understands us. And when we feel like somebody really understands us, especially when they can show that they understand the problems that we're dealing with.
We feel more confident that they actually know the solution as well, when they say they do, because they understand the problem. So we're more likely to buy from them. Plus, I mean, if it comes down t
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Customer ReviewsSee All
I love this podcast: wisdom, honesty and know-how. Jamie gives her listeners small action steps and speaks to heart issues, as well. Yes, yes, yes. More please!
I have been working as a freelancer in social media marketing and it has felt like I need to figure it all out on my own. I am great at telling clients how to build their brand but definitely struggling at building my personal brand. This podcast is a game changer!
In my Top 3!
This podcast is informative and digestible. I feel like I’m chatting with Jamie Swanson over coffee at her kitchen table. Bite size nuggets that’ll make you rethink how you approach your business. Thank you Jamie!!