On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce business owners & entrepreneurs and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.
BI 366: How to Scale B2B Lead Generation Using Automation
Flowster Live Demo
In this episode, Stefan Lubinski joins Trent as a co-host to talk about B2B lead generation. They explore how to identify and target the right customers for your company. You’ll learn various tips to avoid common mistakes in marketing, the best ways to talk to new potential clients, and how to increase your response rate.
365: 7 Tips for Generating Real Business From Your Blog
In this episode, Benji Hyam shares what it takes to be a successful business blogger. According to him, the key is identifying and addressing your target audience’s problems. He also talks about writing blog posts for SaaS businesses versus service businesses, and we share actionable tips to produce meaningful and measurable returns on investment for your company.
Tune in to this episode to learn how you can maximize blogging for business, the Benji Hyam way.
Bi 364: From His Kitchen to $1 Million in Sales on Amazon (Ft Brandon Mackie)
In this episode, Brandon shares his journey towards reaching seven-figure sales. He emphasizes the power of algorithms to increase the searchability of his products. Through their strategy, his products became more visible online.
BI 363: Snacklins - A Shark Tank Success Story (Ft Jeremy Sherman)
On the show with me today is Jeremy Sherman is the Marketing & E-Commerce Manager at SNACKLINS - accidentally healthy, intentionally delicious, low-calorie crisps made from simple ingredients. In this role, Jeremy oversees paid digital advertising, e-commerce channel strategy, and e-commerce customer experience.
Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/363
BI 362: 6 Figures With No Funding Using a Happy Bond (ft Anja Skodda)
[02:58] — Anja introduces HappyBond and shares a bit of herself
Anja is the founder and CEO of HappyBond. She is also a biotech engineer and uses her expertise in making science-backed essential nutrients to keep your dog healthy and strengthen that special bond.
[03:45] — Beginning of formulating for dogs
She built 3D models of cartilage in the lab to avoid animal testing. Her bulldog, Tony, had arthritis in his shoulder. Anja wanted to formulate something that will nurse him back to health within a week.
[04:51] — The growth of HappyBond within a year
HappBond started with just one skew of products; now they have five. They have adapted the different stages from puppy, adult, to senior. They also have treats and chew sticks with collagen. You can find these products on their website.
[05:50] — Revenue of HappyBond
Anja says that the majority of their revenue comes from their direct-to-consumer website. The remaining revenue comes from Amazon and other online retailers like petco.com and chewy.com.
[06:04] — How HappyBond got traction on its first launch
The market for pet essentials is very crowded. A lot of people tried various products that don’t work. The old science is not showing real great results. With this in mind, they got Cesar Millan to endorse their product because he tried their products and had great results with his dog. Having a successful product is the core of HappyBond’s marketing.
[08:29] — Content marketing for HappyBond
They have done paid media through Facebook, Instagram, and other social media channels. Due to the pandemic, they changed their strategy and focused more on content marketing. They did a lot of collaborations with other pet owners and other businesses involved in pet care. They also used the right message to resonate with their customers.
[10:13] — Working with Instagram Live
Instagram Live worked well for their business. They record a lot of science sessions where they educate viewers. HappyBond records their sessions and uses email marketing to spread the word.
[14:21] — What Anja learned in other content marketing strategies they did
Anja did a lot of email marketing for HappyBond. Writing long email content did not work for them. They changed their emails into short, digestible content. These had a better opening rate and click-through rates. HappyBond also has new blog content every week. They placed a lot of effort into building a website with attractive graphics and animations that help their audience learn more about their dog's health.
[17:17] — Using ads to drive traffic
For the last year, Anja spent around $35,000 on advertising. Using advertising as a strategy was something new to Anja. Due to the pandemic, they placed more focus on the direct-to-customer website.
[18:23] — Landing pages and contents
Their website has landing pages with different kinds of content to try out. They found that what works best for them are contents that have a short educational part about it. They placed a call to action as well in these landing pages to engage the customer.
[19:14] — Ads, calls to action, and upsells
HappyBond upsells with treats to encourage buyers to avoid shipping costs. With these upsells, they have raised their average order value by about 30% during last year. They have no funding, so they are very conservative about ad spend.
[20:52] — Using media platforms for ads
HappyBond mainly focuses on Facebook, Google, and Amazon. They also have tried Nextdoor and Pinterest.
[21:43] — Hiring contractors and agencies to run ads and campaigns
They outsourced agencies because they need help from advisors that are in the marketing space. With th
BI 361: Lessons From Making 25 Acquisitions (Ft Chris Bell)
[04:45] What is Perch?
They buy great products on Amazon and add them to their technology platform.
They scale those brands internationally to other marketplaces.
[07:09] Chris Realizing What He Wants To Do
He was initially a computer engineer. His first job was product management.
After he finished business school, he went to Bain & Company to work in the private equity group doing transactions with leading private equity firms.
Afterward, he worked in Wayfair, where he helped in building North America's supply chain.
From his experiences in Bain & Company and Wayfair, he realized that he liked to build things, which inspired him to make Perch.
[11:31] Starting the Business
He thought at first that he could do this with his own money.
He realized that he has not enough money, so he began talking to institutional investors.
He met Alex Finkelstein, who became his lead investor.
The business moved forward quickly after their meeting.
[14:50] Journey of Perch
It took a lot of time, effort, and talking to investors to reach the point where they are now.
He got recommendations from Niraj Shah, the CEO and Founder of Wayfair, and James Savarese, the Former COO of Wayfair, that helped him attract investors for Perch.
[15:49] The Next Steps for Perch
Slowly he grew the business and started calling brokers and outside diligence support.
Chris only began hiring people when he was sure he had a business running. That was when he got a deal under LOI.
[19:43] Why Owners Want to Sell Their Business
There are two reasons why owners want to sell their business: capital restraints and businesses exceeding the owners' expectations.
Chris realized these based on his first deal with Flathead Straws.
[22:32] Lessons Chris Learned in Acquiring Businesses
You need to develop trust and credibility with the entrepreneur.
Make sure to check the quality of the things you’ll be acquiring.
Put some earnout or deferred payment structure into the acquisition.
[29:11] What Makes a Great Product
Chris follows the data.
They look for products that have consistently maintained growth and price leadership.
They also look for ratings and reviews versus competitors.
[31:48] How Did Chris Make Perch Grow?
They have a playbook where clients can find their processes, policies, and standard operating procedures.
Every entrepreneur has something they’re good at, but they also miss a few things.
Find excellent people that will be part of your team.
[33:38] Software Tool for Managing PPC Campaigns
They’re developing their own software tools and are using many different ones as they haven’t found a single best one yet.
It’s not a one-size-fits-all in PPC as it depends on a lot of categories.
They are building a software platform because they manage a lot of keywords and campaigns a day.
[36:55] The Importance of Customer Service and Referrals
At the end of every deal, they should get a Net Promoter Score of 10.
As they get a higher customer satisfaction rating, they get more customers through referrals.
They get more sellers through this network of referrals as well.
[38:41] The Future of the Industry
Five or ten years ago, you needed $100,000 or $250,000 to launch a new customer product.
Nowadays, you can launch products on Amazon, sourcing through Alibaba, all for $1,000.
People buy products through the reviews of their peers over the ads and campaigns they see on media.
Trent is a great host!
The Bridght Ideas podcast is really well run, and Trent does a great job managing the show. The questions he asks are insightful and help get the best answers out of the guest. Highly recommend giving it a listen!
Trent always brings the heat
One of the most informative ecom and marketing shows around. Keep it up Trent.
Trent always delivers with phenomenal guests and actionable takeaways. One of the best podcasts out there.