158 episodes

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce business owners & entrepreneurs and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories Trent Dyrsmid

    • Management
    • 4.9, 124 Ratings

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce business owners & entrepreneurs and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

    BI 326: Getting The Best Results Out Of Your Email Marketing

    BI 326: Getting The Best Results Out Of Your Email Marketing

    On the show with me today is Phil Rivers; founder of an email marketing consultancy by the name of Tetra.

    In today's interview, we've taken a little bit different approach. Rather than our usual interview where I ask my guest all sorts of questions about what made them successful, in today's episode, Phil and I had a conversation about how to improve my own marketing funnels; both for Bright Ideas and for my software company Flowster.
    So, if you are keen to better understand the things we are doing and how you could apply similar strategies in your own info-products or software business, you are going to love today's episode!

    Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

    • 38 min
    BI 325: How Dozuki's Clever Marketing Doubled Its Business in just 1 year!

    BI 325: How Dozuki's Clever Marketing Doubled Its Business in just 1 year!

    On the show with me today is Brian Sallee; Co-Founder and VP of Sales at Dozuki. Since co-founding Dozuki in 2011 his goal has been to help companies tap into the knowledge of their experienced employees and use it to drive continuous improvement. Brian has helped hundreds of companies like Tesla and Facebook reduce their reliance on “star employees” by capturing their knowledge and using it to train new employees.


    In our conversation today, you are going to hear Brian and I talk about how the company was started, how the struggled to get traction in one niche before finding success in another, how they are using SEO and SEM to generate a steady flow of high quality leads, what their lead nurture tech stack looks like, and how SDR's play a role, how they price their software, what customer onboarding looks like (including their ultra-successful pilot projects), and so much more!


    If any part of your business involved B2B lead capture and sales, you are definitely going to enjoy this interview.


    Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent.

    • 48 min
    BI 324: How to Improve the eCommerce Customer Experience and Profit From Your Customer Support

    BI 324: How to Improve the eCommerce Customer Experience and Profit From Your Customer Support

    On the show with me today is Justin Winter; Co-founder and CEO of Boostopia - a SaaS app that helps eCommerce companies to better engage their support team and improve the customer experience by helping managers to better understand, manage, and improve both their support team and the overall customer experience.

    • 47 min
    BI 323: MarketMuse on How to use AI and Content Planning to Accelerate Growth

    BI 323: MarketMuse on How to use AI and Content Planning to Accelerate Growth

    From being a science project to having 5000 customers, Aki Balogh’s MarketMuse has indeed proven the effectiveness of machines in creating a content marketing plan.

    Most SaaS founders simply don’t have the time to write articles to build their content strategy. But as machines advanced through the years, they can now help automate the research involved in writing content. With the AI that powers MarketMuse, you no longer need to worry about what topic you should write about or what existing articles you can still flesh out. MarketMuse has all the answers.

    In this episode, Aki discusses how machines can automate content strategy in ways we never thought before. Furthermore, he talks about how partnering with the right people and companies can bring so much value to the table. He also discusses the importance of keeping your ear to the ground in reducing churn, especially now in the time of the pandemic.

    Tune in to this episode to learn how Aki used AI to make content marketing plan creation so much easier.

    • 58 min
    BI 322: Learn How To Raise $1.3M In Creative Startup Funding Using the SparkToro Funding Method

    BI 322: Learn How To Raise $1.3M In Creative Startup Funding Using the SparkToro Funding Method

    3 months, 50 emails, 36 investors, 1.3 million bucks. It is no secret that SaaS debt funding is a tough nut to crack, but Rand Fishkin just proved otherwise in such a short amount of time.

    After 17 years as co-founder and CEO of Moz, Rand Fishkin continues to bring his brilliance to this world through his new venture, SparkToro. For this project, he hustled his way through SaaS debt funding without taking on the traditional venture path. He has just proven that a funding structure can be more sustainable and profitable for long-term business, aiming more to be a zebra than a unicorn.

    In this episode, Rand shares how he conquered SaaS debt funding for SparkToro. Through this, he wants to promote a healthy economy where small to medium businesses can thrive. It may not follow the common venture path, but it does not mean it is less ideal and profitable. His funding method could just be the brightest new idea for aspiring startup founders who are still finding their groove.

    Tune in to this episode to learn more about SaaS debt funding, the Rand Fishkin way.

    • 51 min
    BI 321: How Bonjoro Created a SaaS Platform for Personalized Video at Scale

    BI 321: How Bonjoro Created a SaaS Platform for Personalized Video at Scale

    Do you know how to clinch SaaS partnerships? Perhaps.

    But can you partner with big companies and influencers without spending too much? That’s the real challenge.

    Before Bonjoro, Matt Barnett was an industrial designer. When he moved to Australia, he ended up falling into SaaS.

    Matt Barnett is now the CEO of Bonjoro, the top ten fastest-growing apps in 2019. Bonjoro is a customer delight platform that allows users to do personalized video messages. It helps convert leads, activate more customers, and drive more reviews. All this was made possible through SaaS partnerships with some of the biggest companies in the field.

    How did Matt Barnett do it? Find out in this episode.

    • 47 min

Customer Reviews

4.9 out of 5
124 Ratings

124 Ratings

HillGamingCompany ,

Incredible Show

Trent always delivers with phenomenal guests and actionable takeaways. One of the best podcasts out there.

Cynthia-RT ,

Excellent guests!!

Bright Ideas gets into the details of how things get done, and they does it with smart, engaging guests!! THANKS, Trent!

Matrixkiwi ,

A breath of fresh air

Interesting content from guests who have a high level of professionalism, not to mention Trent’s competence and experience in making the workaday world more efficient.

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