Bring On Success with Winning Service Professionals Jim Klauck

Marcus Sheridan from Impact, a digital marketing agency helping small businesses gain exposure and credibility through strategic content marketing, joins Jim Klauck on this episode of Bring On Success.
Marcus wrote the book They Ask You Answer : They Ask You Answer.
This book has changed the lives of many business owners.  On this episode, Marcus tells his story of how he and his partners almost lost their swimming pool business due the recession back in 2008.
In this episode you will learn how adding content through, blogs, audio, and video will not only bring your company credibility but will also help to rank on search engines such as Google.
To contact Marcus you can email him- marcus@marcussheridan.com
or schedule and appointment - https://www.impactplus.com/services/schedule-now
Enjoy!
Podcast Episode Transcription:




 

Welcome to the bring on success program everybody I am Jim Klauck I have a great guest today he's an author he's a speaker he's an entrepreneur he's a business owner and last but not least besides a fisherman he is a husband and
father Marcus Sheridan welcome to the program it's real to be here Jim we're gonna have a good day we are going to have a great day a fantastic day I'm living the dream I know you are we had a chance to connect a few weeks ago in Orlando and it was a pleasure meeting you there yeah yeah great time in Orlando and you know it's that time of year getting around and speaking to a lot of different audiences and you know my favorites are the blue collar ones I've done a bunch
of those uh so far this year so it's great it's great to see some of the movements out there too it's crazy just last week I was with um um a group of blue collar folks and they said so let's talk about Ai and I was like I never thought in 2023 I was going to be talking about AI with blue collar but it's what's up that's what's happening man so a lot of things happen in this world right now actually when you spoke at the soft wash a palooza conference somebody had brought up chat GPT yeah and I'm like oh all right Marcus catch the ball and run with it and you did great I mean because that's the big thing now I mean everyone's trying this thing out right and you know I've heard that maybe Google's going to have to really catch up I've even heard rumors are going to go out of business but they probably won't well they've been working on something uh for a while and they've they actually have a system uh it's it's in some beta and they've got some testers out there already I mean you know what what happened though is is Google's trying to be a little bit more conservative in terms of launch Chat GPT comes out first to Market really with something aggressive like like well chat GPT and and then suddenly


 

you know there's more boardroom meetings happening at Google over the last 60 days than there have been over the last


 

like five years right but that's but that's what we see in the history of


 

businesses again and again and again oftentimes we don't move until we're forced to move


 

by our competition and the great ones and not that Google isn't great as a


 

business I mean whatever you want to say about them I mean they their their results speak for themselves right in


 

terms of the impact they've had on on the world and on our lives and you know their verb for Pete's sake right but


 

thing about it is that if you can be proactive as a business and not wait for


 

your competitors to do this that whatever the thing might be you know I was I was uh just and I know we're


 

jumping ahead here but I was had this uh a couple uh roofers come to me a roofing


2:40

conference the other day and they said Marcus we heard you like three years ago and we put a pricing calculator on our


 

website which they were one of the first in the entire Roofing industry to put a pricing calculator on their website uh


2:51

and most people listen to this right now would say there's no wa

Jim Klauck's guest on this episode of Bring On Success is Michael Gerber.
On this episode, Jim interviews Michael Gerber of E-Myth fame.  The main takeaway is to "Work On Your Business And Not In Your Business".
Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him "the World's #1 Small Business Guru." He started over 40-plus years ago addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help.
 
Original Air Date: January 8, 2009

Kevin Knebl is an International Speaker, Author, Trainer and Joie de Vivre Coach whose clients include small, medium and Fortune 500 companies. He's an in-demand, leading authority on Social Selling, Relationship Marketing, LinkedIn and Twitter with a healthy dose of Personal Development and Humor blended in for good measure for conferences, conventions, company trainings, and many other events. Kevin is the coauthor of The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking (McGraw-Hill). Kevin is also a contributing author of Learn Marketing with Social Media in Seven Days (Wiley).
Reach out to Kevin -  Kevin Knebl.
 
Enjoy the show!

Tom Decker, author of "When Can You Do It?", a sales process for home service professionals joins Jim Klauck on this episode of Bring On Success.
Tom wrote the book - When Can You Dot It: When Can You Do It?. Get It On Amazon Here!
By following Tom's "When Can You Do It?" Sales Process you will learn and understand how to WOW your customers, how to make them see that you are offering is superior to anything your competition may have. You will se you ticket average, your closing rate, your commissions, and your bottom line increase exponentially. Being the best in-home salesperson in your company is within your grasp. You just need the right process. When Can You Do It? is that process.
 
To contact Tom Decker you can email him- tom@theatticdepot.com
 
Enjoy the show!

Zack Viscomi from The Celebrity Branding® Agency, a multi-media, Marketing, PR, and Branding Agency that is dedicated to Celebrity Branding® entrepreneurs and professionals as experts in their fields of business marketing, joins Jim Klauck on this episode of Bring On Success.
In this episode you will learn how positioning yourself as an expert in your field sets you apart from your competitors. In today's world, your prospects and customers have many choices of providers.  They are also educating themselves more and more online by listening to podcasts and watching videos.
To learn more about how to be an expert in your space contact Zack! 
You can email him- zack@celebritybrandingagency.com 
or to learn more about how Zack can help you become an expert - https://celebritybrandingagency.com
Enjoy the program!
 
Jim Klauck's Contact: jim@theradiopitchman.com
www.JimKlauck.com
www.TheRadioPitchman.com
 

My guest on today's Bring On Success podcast is Jody Underhill from Rapid Hire Pro.
Rapid Hire has decades of experience in the digital marketing world. They use technology to change the future of the recruiting world. Rapid Hire has combined technology and social media with state-of-the-art systems and processes to revolutionize lead generation for recruiting. The process is rapid and we get to the candidates quickly.
Check out how Jody and his team assist small businesses with their recruiting and hiring needs.
Check out Jody's company here - Rapid Hire Pro Rapid Hire Pro.
Podcast Transcript:
Welcome to the Bring On Success Program.I have got a really interesting topic and when I say it,many of you might kind of yawn and go.Oh,really?Yeah,it's about hiring team members.I know that's not our favorite thing to do.And dealing with team members sometimes is difficult.However,I have a guest on the program today.He's become a friend of mine.His name is Jody Underhill from Rapid Hire Pro and he's gonna talk to us today about some unique ways to go fishing for new team members.Jody,how are you doing?Doing great,Jim.Thanks for having me on.Absolutely.You're welcome.It's great to have you here.Your business model is different and I love different.I do something that's different.So,but the only problem is is when you're at a bar somewhere and someone says,hey,what do you do?I guess you could say that you kind of recruit for companies.But if they really want to know how you do it,it's gonna take a little bit of time.Right?Yeah.Basically I tell them,is it,I break it down like this instead of being a recruiter which most people have a preconceived notion of what that is.I explain to them instead of marketing for customers,what we do is we're marketing for employment candidates.Um And that's really what we do that.And then also,you know,we then we help qualify the right type of candidate for them to interview.And that way I can kind of simplify it,then they can kind of,they understand about marketing for customers and then marketing for candidates makes it easier for them to kind of make the connection.Yeah.So you place ads in newspapers,right?I'm joking.Um So,so that was the old thing years ago,right?People would,would put classified ads out there,help,wanted looking for and things are totally different.There's been the great resignation,there's COVID,uh you know,electronic media,social media is used so much now and you have kind of this unique way of getting a message out there to people who are really qualified to work at one of your clients companies,but they're not necessarily even looking,but you kind of snag them and they're intrigued and they could be some of the best team members ever.Yeah.So it's one of the things,I mean,right off the bat,there is nothing wrong with job works like indeed and simply simply hired zip recruiter,there's nothing wrong with them.But if they're there,but you are limiting yourself if that's the only place that you're fishing.So what we do this a little different.Ok,we bring leads from those places as well.But we actually run ads on social media through like Facebook and Instagram because we want to get information in front of people whenever they're not necessarily looking for a job,whenever they're just scrolling through social media.And we started doing it in the trucking industry,first of all,because you can,truck drivers are usually not over,you know,looking on job boards,we gotta to get their attention.And so we then we mapped it over to doing it for home services.And the difference is you,granted,you can't limit who sees the ads because that would be discriminating.So you have to show it to everyone,but by showing it to everyone,it does a couple of things,it might not be your perfect candidate that sees it.But if their spouse or their parent or their friend sees it,they can share it with them.Um The other thing that does is build,build your brand awareness in the community because just