230 episodes

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are?

This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners!

Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are.

CONNECT WITH ME

Website: https://www.vickiweinberg.com

Instagram: https://www.instagram.com/vickiweinberguk/

LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

Bring Your Product Idea to Life Vicki Weinberg

    • Business
    • 5.0 • 4 Ratings

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are?

This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners!

Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are.

CONNECT WITH ME

Website: https://www.vickiweinberg.com

Instagram: https://www.instagram.com/vickiweinberguk/

LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

    Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell

    Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell

    How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.
    In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.
    The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

    USEFUL RESOURCES:
    Natalia Chappell Website
    Natalia Chappell Instagram
    Natalia Chappell LinkedIn

    This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
    Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
    In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
    The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
    Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
    https://www.amazon.co.uk/dp/1399954180
    LET’S CONNECT
    Join my free Facebook group for product makers and creators
    Follow me on YouTube
    Find me on Instagram
    Work with me 
    Buy My Book: Bring Your Product Idea To Life
    If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
    Mentioned in this episode:
    Hosted by Captivate
    If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
    They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great...

    • 34 min
    Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co

    Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co

    This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals.
    The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health.
    Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others. 
    Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them.
    Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand.
    The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
    USEFUL RESOURCES:
    The Dead Sea Co Website
    The Dead Sea Co Instagram
    The Dead Sea Co Facebook
    Enterprise Nation
    This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
    Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
    In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
    The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
    Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
    https://www.amazon.co.uk/dp/1399954180
    LET’S CONNECT
    Join my free Facebook group for product makers and creators
    Follow me on YouTube
    Find me on Instagram
    Work with me 
    a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&sprefix=bring+your+pro%2Caps%2C74&sr=8-1" rel="noopener noreferrer"...

    • 30 min
    From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear

    From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear

    Can you run a successful product business alongside your day job?
    That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga.
    Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she does. We discuss the challenges of launching and running a business alongside a high-tempo day job. 
    If you are juggling a day job whilst also trying to build your own business, this is a brilliant episode as Maysun shares how the skills she has learned in one role transfer to the other, and that it is possible to do the two roles simultaneously.
    The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

    USEFUL RESOURCES:
    Ladina Yoga
    Ladina Yoga Instagram
    Ladina Yoga Facebook
    Maysun Hassanaly LinkedIn
    The Artist’s Way by Julia Cameron
    Yoga with Adrienne
    Bad Yogi
    The Multi-Hyphen Method by Emma Gannon

    This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
    Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
    In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
    The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
    Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
    https://www.amazon.co.uk/dp/1399954180

    LET’S CONNECT
    a...

    • 53 min
    Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics

    Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics

    In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is)
    My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo.
    Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to whichever email marketing platform you are using. 
    We discuss:
    The type of emails you should be sendingHow you can automate your emailsThe types of automations you can useHow to segment your list (and what this means)
    Whether you are just starting out with sending emails, or would like to drive more sales from what you are doing, this is the podcast for you. 
    The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
    USEFUL RESOURCES:
    Hannah Spicer Consulting Website
    Hannah Spicer Instagram
    Hannah Spicer LinkedIn
    Klaviyo
    Mailchimp
    Ometria
    Emarsys

    This episode is sponsored by Cara Bendon Brand Consultancy
    If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
    They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
    Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
    If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
    Book a call with Cara
    Cara Bendon Brand Consultancy Website
    Cara Bendon Brand Consultancy Instagram
    Cara Bendon LinkedIn

    LET’S CONNECT
    Join my free Facebook group for product makers and creators
    Follow me on YouTube
    Find me on Instagram
    Work with me 
    a...

    • 30 min
    Tackling Period Poverty - with Ruth Marsden, The Better Company

    Tackling Period Poverty - with Ruth Marsden, The Better Company

    Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.
    Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.
    Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.
    I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product,  and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.
    The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
    USEFUL RESOURCES:
    The Better Company Website
    The Better Company Instagram
    Ruth Marsden LinkedIn
    This episode is sponsored by Cara Bendon Brand Consultancy
    If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
    They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
    Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
    If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

    Book a call with Cara
    Cara Bendon Brand Consultancy Website
    Cara Bendon Brand Consultancy Instagram
    Cara Bendon LinkedIn

    LET’S CONNECT
    Join my free Facebook group for product makers and creators
    Find me on Instagram
    Work with me 
    Buy My Book: Bring Your Product Idea To Life
    If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a href="https://bring-your-product-idea.captivate.fm/support" rel="noopener noreferrer"...

    • 41 min
    When and how to scale your business - with Kate Freeman

    When and how to scale your business - with Kate Freeman

    Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin?
    In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman.
    Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.
    We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take  your business to the next level, you won’t want to miss this episode. 
    The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
    USEFUL RESOURCES:
    Kate Freeman Website
    Kate Freeman LinkedIn
    Kate Freeman Instagram
    Podcast Episode: How To Keep Your Customers Coming Back with Rebecca Hilliard

    This episode is sponsored by Cara Bendon Brand Consultancy
    If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
    They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
    Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
    If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
    Book a call with Cara
    Cara Bendon Brand Consultancy Website
    Cara Bendon Brand Consultancy Instagram
    Cara Bendon LinkedIn

    LET’S CONNECT
    Join my free Facebook group for product makers and creators
    Find me on Instagram
    Work with me 
    Buy My...

    • 34 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Heath | ArtsyNow.com ,

visions to reality

direct and detailed information on how to actually bring a product vision to life. thank you for sharing!

Caleb Lamoreau ,

Tabletalkpod

Really good quality and information!
Amazing host

sound48 ,

Vicki is so awesome!

Vicki gives you everything you need to get going on the right path. I can’t get enough of this podcast!

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