100 episodes

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

Bringing Business to Retail Salena Knight

    • Marketing

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

    Implementing Applied Creativity To Your Retail Business - Alita Harvey-Rodriguez

    Implementing Applied Creativity To Your Retail Business - Alita Harvey-Rodriguez

    Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy.

    In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

    After the show, join the conversation or simply stay in touch on Facebook or Instagram.

    The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

    This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/
    For more click here

    • 28 min
    Email Marketing In The Current Retail Landscape - Sarah Mcintyre

    Email Marketing In The Current Retail Landscape - Sarah Mcintyre

    It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"?

    In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore;

    - the importance of building a community away from the changing sands of social media (ie via your email database)
    - ways you can genuinely connect and help your customers during this time
    - why understanding your customer is pivotal to every piece of content you produce
    - how to get people to look at your emails, open them and click through to purchase
    For more click

    • 38 min
    Unleashing Your Inner Leader - Julie Mathers

    Unleashing Your Inner Leader - Julie Mathers

    Now, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times.

    Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has carved out for herself.

    At short notice, Julie kindly agreed to chat to me this week about Unleashing Your Inner Leader. We cover a lot of ground. Including;

    - how long it took her to become the CEO of her business
    - the differences she found between independent & corporate retail
    - how they've built the best team for their business
    - the importance of defining your purpose
    - why experience & failure make you a great leader

    After the show, join the conversation or simply stay in touch at Facebook [https://www.facebook.com/thesalenaknight] or Instagram [https://www.instagram.com/thesalenaknight/]

    The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

    This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab a copy today and start leveraging your customer database https://theretailacademy.net/shop
    For more click here

    • 44 min
    How Coronavirus Will Impact Your Retail Or Ecommerce Business

    How Coronavirus Will Impact Your Retail Or Ecommerce Business

    Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty?

    In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits.

    After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
    The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

    This month our feature product is my workbook Re-engaging Your Email List. Sick of sending out emails that only get opened by a handful of people. Re-invigorate your database with this easy to follow step-by-step workbook. Find it at https://theretailacademy.net/shop/
    For more click here

    • 28 min
    Takeaways From Inside Retail Live

    Takeaways From Inside Retail Live

    Inside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail.

    After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
    The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

    This month's feature product is my Re-engaging Your Email List Business Builder Workbook. You can grab your copy today to work step-by-step through the strategy required to reconnect with your email database. Find it at https://theretailacademy.net/shop/
    For more click here

    • 29 min
    Collaboration And The Second Hand Economy - Yasmin Grigaliunas

    Collaboration And The Second Hand Economy - Yasmin Grigaliunas

    Live from Inside Retail 2020;  Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do.

    In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill.  

    Thanks to our friends at Inside Retail Live for permission to record this session. 

    After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/

    The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

    This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
    For more click here

    • 42 min

Customer Reviews

JoshCrist ,

Empowering, insightful and actionable! 🙌

Whether you’re well established as a retail business owner, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Salena does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving retail organization, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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