Bringing Business to Retail

Salena Knight
  • 4.4 (5)
  • MARKETING
  • UPDATED WEEKLY
Bringing Business to Retail

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

  1. 8 HR. AGO

    Lessons Learnt From Living A Bold Life - Leigh Burgess

    Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both? Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.) I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just figuring it out as we go. Leigh shared some amazing insights on how reflecting on our beliefs and energy can change the game. It’s not just about knowing yourself, but truly understanding how your energy impacts how you show up in the world. It’s not enough to just know this stuff—you’ve got to put it into action. I’m great at brainstorming and figuring things out in my head, but the real power comes when you start taking those bold steps. After all, being bold is one of our core values, and not doing this, is against the rules! So, if you’ve been waiting for that nudge to stop second-guessing and start stepping into your boldest self, this episode is for you. If not now.... when?   ------------------   Core Values and Defining Bold 0:02 Introduction of Lee Burgess and Bold Industry Groups 1:42 Leigh's Career Background and Burnout 5:29 The Bold Framework: Believe, Own, Learn, Design 11:54 Implementing the Bold Framework in Daily Life 18:40 Designing Your Next Steps 34:29 Examples of Bold Definitions 47:39 Conclusion and Resources 53:17   ------------------   Full article: https://salenaknight.com/lessons-learnt-from-living-a-bold-life-leigh-burgess/

    56 min

  2. JAN 9

    Putting Systems In Place Might Kill Your Business

    For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed. The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME. My brand. And that feeling of letting it slip through my fingers was enough to keep me up at night. The pressure was real, and it was taking a serious toll on my mental health, my bank balance, and my business growth. But what if I told you that even after all this, we lost hundreds of thousands of dollars in potential revenue just because I didn’t trust our systems enough to take a leap and launch new projects? In this episode, I share how I hit a breaking point and had to confront the hard truth: to grow, I had to let go of tasks and empower my team in a way I hadn’t been doing. You’ll hear about the pivotal moment when I realized I was running the show like a dictator, and the frustrating journey we’ve been on to turn it all around. Joed (our Business Manager) joins me to give you an inside look at the good, the bad, and the ugly of implementing systems that scale. If you’ve ever felt like you’re stuck in the weeds of your own business, or like you’re drowning in tasks that aren’t helping you grow, this episode is for you. Tune in to learn from our mistakes, our wins, and how we’re finally building a business that’s ready for the next level.   -----------------   Systems and Processes Breakdown 0:01 Identifying the Problem and Seeking Solutions 3:59 Implementing Nick Sonnenberg's System 7:33 Challenges in Implementation 14:11 Improving Communication and Efficiency 16:47 Empowering the Team and Ensuring Quality 35:45 Progress and Reflections 39:01 Final Thoughts and Advice 39:17   -----------------   Full article: https://salenaknight.com/putting-systems-in-place-might-kill-your-business/

    57 min

  3. JAN 2

    Business Breakthroughs & Your Best Year Yet

    Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you. In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals. If you’re ready for a reset, we’re talking about three key questions that will help you reflect, plan, and take action. I’m talking systems, customers, and a vision for how you want this year to feel (spoiler: it’s not about just the numbers!). So, grab a pen, your phone, or just listen in—this episode is one you’ll want to revisit as you go through the year. Let’s make 2024 your best yet!   --------------------   Kicking Off the New Year with a Positive Mindset 0:00 Reflecting on Systems and Habits That Held You Back 3:00 Fixing Broken Systems and Unproductive Habits 5:49 Attracting and Retaining High-Value Customers 8:27 Designing Your Business and Life for Success 15:00 Recap and Call to Action 19:29   --------------------   Full article: https://salenaknight.com/business-breakthroughs-your-best-year-yet/

    21 min

  4. 12/26/2024

    Post-Season Recovery For Retailers

    Hey and welcome back. I hope you all survived the Christmas day crazies and are ready to hit that reset button. If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are. Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered. So grab whatever’s left in your cup—eggnog, champagne (I won’t judge)—and let’s get into it   --------------------   Holiday Season Recap and Introduction 0:01 Auditing and Adjusting Inventory 2:05 Checking Financial Health 2:55 Resetting Mindset and Taking a Break 4:26 Final Thoughts and Looking Forward 7:01   --------------------   Full article: https://salenaknight.com/post-season-recovery-for-retailers/

    9 min

  5. 12/19/2024

    Last-Minute Sales Strategies to Maximize Holiday Revenue

    Are you ready to turn the Christmas chaos into your secret weapon? With just days left, now’s the perfect time to step up and make the most of these final shopping days. In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience. And don’t forget to tease your post-holiday sales to keep your customers engaged long after the season ends. Ready to finish strong? Make it easy for your customers, create urgency, and you’ll set yourself up for a big start to the New Year! --------------------- Leveraging Urgency with Last Chance Messaging 0:01 Offering Flash Sales to Create Excitement 3:50 Promoting Digital and Physical Gift Cards 5:36 Making Local Pickup or Delivery a Selling Point 7:22 Teasing Post-Holiday Sales to Build Excitement 9:58 Recap of Strategies to Maximize Sales 11:16 Final Thoughts and Call to Action 12:44 --------------------- Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/

    14 min

  6. 12/12/2024

    Money Tips To Set You Up For A Profitable Year

    As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet? In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves that will help you: Uncover hidden profit drains Free up cash flow Mapout growth that fuels sustainable growth in 2025 These tips come straight from my own strategy sessions as I map out my goal to scale to $10M. Whether you’re feeling overwhelmed or simply don’t know where to start, this episode is packed with clarity and practical advice to help you take intentional action—no matter how busy the holiday season gets. 🎧 Ready to start 2025 with purpose?      ---------------------- Reflecting on the Year and Planning for the Future 0:00 Tip 1: Check Your Profitability 2:19 Tip 2: Free Up Cash Flow by Clearing Dead Stock 4:34 Tip 3: Make a Plan for Reinvestment 7:03 Final Thoughts and Call to Action 10:51   Full article: https://salenaknight.com/money-tips-to-set-you-up-for-a-profitable-year/

    14 min

  7. 12/05/2024

    I Spent $45k To Join A Mastermind - Here's How I'm Feeling

    Ever been so overwhelmed by your own ambitions that you didn’t know where to start? This episode is for you. Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business. In this episode, you’ll learn: How feeling awkward and out of place can actually be a sign of growth. The power of giving yourself space to think (and fell - ugh!) and why it’s essential for clarity and focus. How to shift from feeling overwhelmed to creating a clear plan for your business. Practical strategies for mapping out your goals and staying on track, even when life feels chaotic. This isn’t just a story about my experience; it’s a challenge for you to rethink how you approach growth and success in your own business. If you’re ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need.   ----------------------- Joining the Mastermind and Initial Feelings 0:00 Investment and Travel Challenges 2:42 Arrival in LA and Improvised Solutions 8:24 Travel to San Diego and Further Complications 11:47 First Mastermind Event and Initial Impressions 15:07 Mapping Out Business Goals and Strategies 20:40 Forming Accountability Groups and Overcoming Overwhelm 22:00 Reflecting on the Mastermind Experience 26:36 Closing Thoughts and Call to Action 27:31             Full article: https://salenaknight.com/i-spent-45k-to-join-a-mastermind-heres-how-im-feeling/

    29 min

  8. 11/28/2024

    Make Your Holiday Promotions More Successful Doing This

    Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think. What you’ll uncover: The One Step Most Businesses Skip—and how it’s costing them BIG during the holiday rush. Why Your Promotions Might Be Working Against You: Hint—it’s not about how often you promote but how you structure them. The Holiday Hustle Hack: My insider formula to crush Black Friday and Cyber Monday without breaking a sweat (or your budget). Your Customers Are Telling You Everything: How to decode what they really want without spending hours in spreadsheets. Quick Wins You Can Implement Today: Simple shifts that get your emails opened, your products flying off the shelves, and your team laser-focused. This isn’t about boring, soul-sucking data; it’s about finding the magic in your promotions and giving you the tools to keep the momentum going.   --------------------   Measuring Holiday Promotion Success 0:00 Establishing Promotional Goals 2:05 Using Historical and Industry Benchmarks 2:39 Segmenting and Analyzing Data 3:40 Setting Up Regular Reporting 4:55 Actionable Insights from Data 6:08       Full article: https://salenaknight.com/make-your-holiday-promotions-more-successful-doing-this/

    8 min
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4.4
out of 5
5 Ratings

About

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Information

  • Creator
    Salena Knight
  • Years Active
    2016 - 2025
  • Episodes
    551
  • Rating
    Explicit
  • Copyright
    © The Retail Strategists
  • Show Website
    Bringing Business to Retail

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